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A service for marketing & advertising industry professionals · Friday, May 9, 2025 · 811,004,671 Articles · 3+ Million Readers
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In-Game Advertising News Monitoring

  • Published on May 6, 2025

    All to play for: how brands can win big with in-game advertising

    In-game advertising has opened up a whole new playing field for brands. But marketers have yet to unlock the channel’s full potential.  The Drum sat down with Gameloft for brands, owner of the world’s biggest integrated in-game advertising ecosystem, to …

    Source: The Drum - Pending
  • Published on 06:08 GMT

    Headlines — MICROSOFT, ADOBE & MORE

    Circa 2008 MICROSOFT, ADOBE & MORE Like the famous Rat Pack featuring Frank Sinatra and his celebrity pals, a group of leading information and assistive technology companies, along with content providers and other key engineering organizations, …

    Source: ABILITY Magazine - Neutral
  • Published on May 8, 2025

    Ultimatum Tips For Destiny 2: Rite Of The Nine

    Rite of the Nine has added three difficulty tiers to some of Destiny 2 older dungeons, ranging from beginner friendly to Contest Raid difficulty. Ultimatum clearly sits in the latter category, setting your Guardian's Power to -20 while adding a laundry …

    Source: TheGamer - Neutral
  • Published on May 7, 2025

    Disney+, Hulu Combined Operating Profit Surges to $336 Million

    Disney shares were trading nearly 10% higher on Wednesday after the company easily beat Wall Street expectations during the last quarter, swinging to a profit of $3.28 billion and growing revenue 7% to $23.6 billion. The results for the January-to-March …

    Source: The Wrap - Indeterminate
  • Published on May 7, 2025

    Kantar Extends In-Context Options for LINK+, LINK AI

    May 6 2025 Kantar is extending its creative effectiveness capabilities across its LINK+ and LINK AI solutions, allowing clients to test creative assets in 'almost any format', including brand experiences and influencer content. Advertisers using …

    Source: MrWeb - Pending
  • Published on May 7, 2025

    StackAdapt launches integrated platform to connect programmatic and email marketing

    StackAdapt has launched what the company claims is a first of its kind integrated email and data hub that will bring martech and programmatic advertising under a single platform. StackAdapt co-founder and CEO Vitaly Pecherskiy flagged the development as …

    Source: Campaign Asia-Pacific - Center-left
  • Published on May 6, 2025

    Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads

    Samsung Ads’ sheer volume of offerings this NewFronts season could fill a David-Letterman-style Top 10 list—which makes sense because one of those offerings includes David Letterman. With new data access through clean rooms, updated interactive formats, …

    Source: Adweek - Pending
  • Published on May 6, 2025

    The 2025 Creative 100: Agency Leaders Pushing Creativity Forward

    As much as the industry changes, its goal remains the same: to make great work. That happens when agency leaders not only have a vision, but inspire their teams to achieve their creative potential. ADWEEK’s 2025 Creative 100 class are thinking bigger, …

    Source: Adweek - Pending
  • Published on May 5, 2025

    LG Ads Pitches Advertisers on 50 Cent and a Candy Shop of CTV Ad Offerings

    LG Ad Solutions believes in the “future of connection”—so much so that it was the theme of the company’s NewFronts presentation on Monday. Tony Marlow, global CMO of LG Ad Solutions, said the TV industry is entering a CTV-first era, which blurs the line …

    Source: Adweek - Pending
  • Published on May 5, 2025

    Daily Search Forum Recap: May 5, 2025

    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing replacing the local pack in the search results with AI Overviews, maybe. Google is testing a …

    Source: Search Engine Roundtable - Neutral
  • Published on May 4, 2025

    GTA 6 costs more than the World’s tallest building, Burj Khalifa

    Hyderabad: Video games today are more than just fun—they’re a big part of entertainment worldwide. People stream them, watch trailers like movie premieres, and line up to play the next big thing. One game that always grabs attention is Grand Theft Auto ( …

    Source: The Siasat Daily - Indeterminate
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