Published on
11:08 GMT
Video Game Industry Draws Less Than 5% of Global Ad Spend Despite 3.4 Billion Players, Dentsu Report Finds (EXCLUSIVE)
With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad dollars on a large, captive audience. But according to a new report from Dentsu Gaming, less than 5% of global media investment goes toward …
Source:
Variety
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