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A service for marketing & advertising industry professionals · Friday, May 25, 2018 · 448,615,415 Articles · 3+ Million Readers

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  • Published on 10:23 GMT

    Digital Advertising: Market Analysis, Strategies, Segmentation And Forecasts, 2018 To 2025

    Digital Advertising – Global Market Demand, Growth, Opportunities, Manufacturers, Analysis of Top Key Players and Forecast to 2025 PUNE, MAHARASHTRA, INDIA, May 25, 2018 /⁨EINPresswire.com⁩/ -- Digital Advertising Market 2018 Wiseguyreports. …

    Distribution channels: IT Industry, Media, Advertising & PR ...
  • Published on 10:56 GMT

    Early To Bed, Early To Rise, Work Like Hell And Advertise

    I began covering Outfront Media (OUT) over a year ago, and in my initial research report I explained, “I see value in OUT, as a means to benefit from the continued growth in the US economy. Specifically, I am bullish as it relates to OUT’s superior assets …

    Source: Seeking Alpha
  • Published on 04:15 GMT

    Why Content Marketing is Important in 2018

    May 25, 2018 SPONSORED By Alex Kalavrezos in Marketing Sponsored Writing/Content It is the cornerstone of company online marketing strategies. But why are so many getting it wrong and what can companies do to improve their content? What is Content …

    Source: Seo News
  • Published on 02:07 GMT

    Marketing experts caution against celebrity endorsements from men as Visa and TransLink drop Morgan Freeman ...

    VANCOUVER—Marketing experts are warning of the volatility of male celebrity endorsements following allegations of sexual harassment against Morgan Freeman, and Visa ending its advertising agreement with the actor. On Thursday morning, CNN reported that …

    Source: The Star
  • Published on 04:15 GMT

    6 Email Marketing Best Practices With Marketing Automation

    May 25, 2018 By Anastasia Stefanuk in Business Email Marketing Marketing Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net Email Marketing Automation Basics Email marketing is one of the most underrated channels for improving ecommerce marketing …

    Source: Seo News
  • Published on 04:16 GMT

    A New Holy Grail: How to Use Intent Data in B2B Marketing

    In the marketing world, we talk about “holy grails” – data sources so valuable that they seem to give your campaigns eternal life. B2C marketers have long considered intent data to be one of those holy grails. They have been studying keystrokes, shopping …

    Source: EContent Magazine
  • Published on 07:51 GMT

    How to build an in-house search marketing team

    Building, growing and maintaining an in-house search marketing team can be a challenge for any organization. In Part 1 of this two-part series, “How to build an in-house search marketing team,” I will address each of those issues, as well as outline …

    Source: Search Engine Land
  • Published on 05:47 GMT

    FDA authorizes marketing of OsteoDetect software for detecting wrist fractures

    May 25, 2018 Today, the U.S. Food and Drug Administration permitted marketing of Imagen OsteoDetect, a type of computer-aided detection and diagnosis software designed to detect wrist fractures in adult patients. "Artificial intelligence algorithms …

    Source: News-Medical.net
  • Published on 04:48 GMT

    Mantis introduces advanced online video vetting AI Technology for online advertising

    Mantis-ai.com will launch its Artificial Intelligence tool for the first time, which will be available for advertisers during the #vivatech conference in Paris, May 2018 at startup booth: D17-001, Viva Technology Paris May 24-26, 2018. Over the past year, …

    Source: Eagle Online
  • Published on 06:26 GMT

    Facebook Wants a Social Security Number From Political Advertisers

    Facebook already has more data on most people than it knows what to do with but the company announced Thursday that it will need a few more vital pieces of personal information from anyone hoping to place political ads on its platform, including a …

    Source: Gizmodo
  • Published on 09:00 GMT

    Lupin submits Marketing Authorization Application for Etanercept Biosimilar in Europe

    Lupin has announced today that its Marketing Authorization Application (MAA) for a biosimilar of Etanercept has been accepted for review by the European Medicines Agency (EMA). The indications targeted for approval are Rheumatoid Arthritis (RA), Psoriatic …

    Source: Equity Bulls
  • Published on 01:33 GMT

    New website launches for odd-job advertisements

    A new website has launched which brings out the best of the Kiwi lend-a-hand attitude and earns you a little extra cash on the side. Joblist works similar to any other job seeking sites - but instead of companies advertising vacant positions, people can …

    Source: 3 News
  • Published on 01:02 GMT

    Lean Cuisine slammed on Twitter for 'demeaning' marketing campaign

    Lean Cuisine set up an It All shop for women that is being slammed on Twitter.  (Lean Cuisine) Lean Cuisine was criticized on social media for a marketing campaign that focuses on asking women what “having it all” means to them. In the four-minute video, …

    Source: FOX News
  • Published on 00:27 GMT

    GDPR: More Consumer Control and Creative Digital Marketing

    What is GDPR? GDPR stands for General Data Protection Regulation and is a sweeping set of new rules developed by the EU to protect consumers in Europe. Why is it important? GDPR comes at the right time as we all are still recovering from the …

    Source: Newswise
  • Published on 11:04 GMT

    Minority entrepreneurs: Norberto Ayala-Flores of Puente Marketing LLC

    Source: Bizjournals
  • Published on 01:39 GMT

    Antifa Advertise Conference Featuring Group Who Had Members Convicted of 1993 Bombing

    The meeting, which was held earlier this week in London on May 21st, was entitled “Building Antifascism in Our Communities” as part of the “Projekt Antifa” speaking tour and was hosted by the far-left Solstar Sports Association. The speakers for the event …

    Source: Breitbart
  • Published on May 24, 2018

    Marketing key to showcasing Lenawee County districts as destinations

    Dan Cherry Daily Telegram Staff Writer @lenaweecherry To attract families and students — and the state funding or tuition they bring with them — schools in Lenawee County are using whatever means they can to promote their programs. Social media is a newer …

    Source: Daily Telegram
  • Published on May 24, 2018

    Las Vegas tourism board approves $101.5M advertising budget

    The Las Vegas Convention and Visitors Authority board of directors on Thursday approved a $359.8 million operating budget that continues the process of building a $1.4 billion expansion to the Las Vegas Convention Center.   The Las Vegas Convention and …

    Source: Henderson View
  • Published on May 24, 2018

    The Latest: Twitter to verify US political advertisers

    NEW YORK (AP) — The Latest on online political ads (all times local): 5:15 p.m. Twitter says it will require U.S. political advertisers to identify themselves and certify that they are in the U.S. by verifying a mailing address. The company says the new …

    Source: The New Zeland Herald
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Incite Group Brand Marketing Summit 2018, San Francisco, US

Date: 30-May-18 to 31-May-18
The Incite Marketing Summit West is back for its 6th year. Bringing together Chief Marketing Officers from major US and global brands, the event is custom-built to provide in-house marketing executives with all the skills they need to deliver exceptional marketing, track success, and accelerate their own career. With 60+ major brands, 4 tracks on: personalization, content & storytelling, analytics and social media, and over 300 marketing leaders in attendance, this is the best brand-focused marketing conference of the year and the only event to provide a truly holistic picture of marketing today. Why you should attend? Exceptional In-House Marketing leaders speak: Be inspired by the very best! Hear from senior marketing leaders at some of the biggest brands and most innovative ...

Understanding Buying Cycles - Marketing Strategy

Date: 05-Jun-18 to 05-Jun-18
Location: United Kingdom
During this class, we are going to learn about the buying cycle in general and examine what this process looks like in your own business. Learning how different channels and tools assist the buying decision in different phases of the sales cycle, you will be able to identify which (mostly digital) tools should you be focusing on and gain an overview of the most important and widely used methods. Overview: The promotional The sales What does your customer journey look like? Nurturing prospects and What kind of questions your buyer will ask at each stage? Buying stages and digital tools working Marketing Strategy for Business Growth. Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would ...

Customer Service Summit West

Date: 06-Jun-18 to 08-Jun-18
Location: San Diego / United States
The Customer Service Summit West (June 7-8, San Diego); brings together an unrivalled list of senior leaders from the world’s biggest brands, purpose-built to guide you seamlessly into the future of customer success, social care, and multichannel customer service. Join 150+ customer leaders and 25+ expert speakers - all working in-house at globally recognizable brands - and hear the latest ground-breaking insights on topics such as: scalability, personalization, self-service, customer-centric transformation and much more! Hear from leaders at Samsung, JetBlue, Microsoft, Verizon, Twitter, Symantec, L’Occitane en Provence, Alaska Airlines, Wells Fargo, New York Jets, Rogers and gain actionable insight into 2018’s biggest challenges and opportunities: Effortless Resolution: Boost ...

Why & How to Build a Meaningful Brand?

Date: 06-Jun-18 to 06-Jun-18
Location: United Kingdom
What do you want to be known for? How can you create that special flavour, making you stand out from the crowd and connect with people who will love what you have to offer? The goal of the workshop is for you to leave a with a better understanding of your core values and how do you want to be known. This knowledge will help you shape your communication and make better decisions when it comes to the visual elements of your brand. We'll look at: What is a brand? Value-driven Finding your Brand Brand Tone of Marketing Strategy for Business Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for ...

Predictive Analytics World for Industry 4.0 - Munich 2018

Date: 12-Jun-18 to 13-Jun-18
Location: Munich / Germany
Business users, decision-makers and experts in predictive analytics will meet on 12-13 June 2018 in Munich to discover and discuss the latest trends and technologies in machine & deep learning for the era of Internet of Things and artificial intelligence. Where AI meets IoT Data and analytics are the two sides of the same coin, the same goes for IoT and AI. Without artificial intelligence the gigantic amounts of sensor data produced by the Internet of Things devices will be worthless because humans won’t be able to analyze it. Without the Internet of Things, the artificial intelligences would lack of training data for the machine learning algorithms and the predictions and recommendations generated by the algorithms wouldn’t reach the devices. To realize the vision of smart ...

Marketing To Women In The #MeToo Era

Date: 19-Jun-18 to 19-Jun-18
Location: New York / United States
The high-velocity day kicks off with fast-paced educational sessions covering the hottest trends in brand activations. You’ll get insights on the latest marketing strategies and case studies across promotion, social, mobile, influencer, experiential and content marketing. Your ticket also provides access to the 2018 PRO Awards Luncheon Gala, recognizing best-in-class marketing campaigns. From experiential and multicultural to entertainment and local—the PRO Awards Gala is your chance to learn from the best of the best campaigns from the past year.

Marketing Strategy for Growth

Date: 26-Jun-18 to 26-Jun-18
Location: United Kingdom
Marketing strategy is essentially about how do we compete on a crowded, noisy and overwhelmed market. How can you differentiate yourself, highlight the most amazing benefits of your product and create messaging that resonates with your target audience? In this class, we examine the elements of a sound marketing strategy and how to approach each of them in order for you to have a consistent plan going forward. We look at: The 3 bases of The art of Understanding who is your ideal target audience. How to find useful data? What are the right questions to help you shape your brand? How to fine-tune your message in relation to broader trends and the needs and thoughts of your The importance of choosing the right channels and tactics to maximise How does ...

Smart Cities Global Technology & Investment Summit 2018

Date: 27-Jun-18 to 28-Sep-18
Location: Algeria
The event will feature a 2 Day Leadership Summit, Business Exhibition, Gala Dinner and VIP City Tour featuring: 4000+ 150 Key 50 Key Speakers will include International City Mayors and Government Ministers, Smart City Investment Heads, Industry CEOs and CIOs, Heads of Smart City Investment at Global Institutions. There will be a specific focus on Africa and the Emerging World's challenges in evolving their technology and innovation ecosystems. Key themes: IT & Telecoms Mobile and Fixed Broadband, bandwidth, datacentres, cloud services and access, Data & Fin Tech, I.O.T, advanced analytics, big data, business intelligence, cloud and data platforms, new and disruptive technologies, software development ...

LOVE Broadcasting Summit

Date: 27-Jun-18 to 28-Jun-18
Location: United Kingdom
The competition for the attention of audiences is ramping up. With ever-more choice and variety in content, there is no doubt that traditional broadcasters must work harder than ever before to stand out from the crowd. Join senior executives for the 16th year of one the industry’s leading strategic conferences LOVE Broadcasting Summit (Previously known as The Future of Broadcasting 2018). Covering everything from new OTT strategies to the assessment of audience data, from advertising to content production, this conference is not one to be missed. WHY ATTEND? - Unmissable Leaders’ Forum featuring insights from David Bouchier, Chief Digital Entertainment Officer, Virgin - Hear about the evolution of OTT TV with presentations from Netflix and Discovery - Get updates on ...
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