Small Business Owners Embrace Google Review Card Technology To Stand Out on Google Maps

Small Businesses Turn to Google Review Cards To Boost Visibility on Google Maps

ADELAIDE, SOUTH AUSTRALIA, AUSTRALIA, July 17, 2025 /EINPresswire.com/ -- Small businesses across South Australia and Western Australia are leaning into a growing trend that helps them get found on Google. It’s not another ad platform or software subscription. It’s a simple tool that bridges the gap between a great in-person experience and getting a glowing review online. Enter the Google review card — a physical card powered by tap-and-scan tech that’s making it easier than ever to collect Google reviews on the spot.

One business behind this movement is 𝐖𝐢𝐭𝐡𝐄𝐫𝐢𝐜’𝐬𝐇𝐞𝐥𝐩, an Adelaide-based marketing agency that recently launched a range of NFC ReviewTap products designed to help local businesses encourage more customer feedback. These review cards are small, portable and easy to use. Business owners hand them to customers, who can then tap or scan the card with their phone to leave a Google review instantly.

For many small businesses, it’s a game-changer. They no longer have to rely on a follow-up email or hope someone remembers to leave a review after they’ve walked out the door. Instead, the moment is captured right then and there.

“We’ve seen a noticeable spike in reviews just by putting the cards on the front counter,” said an owner of a local Adelaide cleaning company. “Once we gave a few cards to our mobile teams, the numbers really jumped. It’s such a simple shift, but it’s made a big difference in where we show up on Google.”

That jump in rankings is no coincidence. Google’s algorithm heavily weighs recent reviews, review volume and customer interaction when deciding which businesses to feature in the top local listings. For businesses trying to appear in the top 3 Google Maps results, this kind of consistent review activity can help tip the scales.

𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐟𝐨𝐫 𝐓𝐞𝐜𝐡-𝐒𝐚𝐯𝐯𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬
What makes these cards effective is their ease of use. They work with NFC, the same technology used for tap-and-go payments. A quick tap with a smartphone takes the customer straight to the business’s Google review page. If someone doesn’t have NFC enabled on their phone, there’s a QR code version as well.

Both versions are designed to be handed out, left at a counter or even attached to clipboards or product packaging. According to Eric, founder of WithEric’sHelp, this isn’t about adding more tech, it’s about removing friction.

“Most customers are happy to leave a review if you make it easy,” he said. “Asking them to search for your business, scroll through results, and then find the review button just doesn’t work anymore. A 𝐆𝐨𝐨𝐠𝐥𝐞 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝐜𝐚𝐫𝐝 solves that instantly.”

The Google reviews card approach is especially popular with service-based businesses that thrive on reputation. Think salons, gyms, clinics and tradies — all of which rely heavily on being seen and trusted in their local area.

𝗚𝗿𝗼𝘄𝘁𝗵 𝗔𝗰𝗿𝗼𝘀𝘀 𝗦𝗼𝘂𝘁𝗵 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 𝗮𝗻𝗱 𝗣𝗲𝗿𝘁𝗵
While the trend started with a few Adelaide-based businesses, interest in Google review cards Australia is now picking up steam in other regions too.

In Perth, clinic owners and personal trainers are using review cards at reception, while some have started attaching them to gym equipment or check-in counters. In South Australia, café owners are handing them over with coffee loyalty cards, and beauticians are slipping them into product bags.

There’s no one-size-fits-all approach, but the goal remains the same — get reviews when the experience is fresh, and do it in a way that feels natural.

𝗥𝗲𝗮𝗹 𝗥𝗲𝘃𝗶𝗲𝘄𝘀, 𝗥𝗲𝗮𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀
Customer feedback isn’t just useful for marketing, it has real business value. A steady stream of positive reviews helps build trust, increase traffic, and improve visibility on Google. Many small businesses don’t realise how powerful this can be until they start seeing the impact.

For example, a clinic in the southern suburbs of Adelaide used to sit just outside the top map listings. After actively using NFC review cards, their listing climbed into the top three results for two high-traffic local search terms.

“We didn’t change anything else,” said the clinic owner, “just started asking for reviews in person using the cards. People were happy to leave one, and now we get more calls and bookings from Google every week.”

This kind of momentum builds on itself. The more reviews a business collects, the more likely it is to be seen. The more visible it becomes, the more customers it attracts. It’s a self-sustaining loop, and Google review cards are proving to be an effective way to start that cycle.

𝗪𝗵𝗮𝘁’𝘀 𝗡𝗲𝘅𝘁 𝗳𝗼𝗿 𝗥𝗲𝘃𝗶𝗲𝘄 𝗧𝗲𝗰𝗵?
The simplicity of the product is what makes it stick. No apps, no setup, just a smart way to connect happy customers with the place they had a great experience.

𝗪𝗶𝘁𝗵𝗘𝗿𝗶𝗰’𝘀𝗛𝗲𝗹𝗽 is continuing to expand its reach, offering both Google review cards and other NFC ReviewTap-based products like countertop review stands and NFC keyring fobs. The goal is to give businesses more ways to make reviews part of their everyday workflow, without adding to their to-do list.

As more small businesses across Australia look for low-cost, effective ways to improve their online visibility, this kind of technology is finding its place not just in big cities, but in suburbs, rural areas and niche industries as well.

“At the end of the day, it’s about making reviews human again,” Eric says. “People still trust word-of-mouth, we’ve just adapted it for how we search and shop today.”

About 𝗪𝗶𝘁𝗵𝗘𝗿𝗶𝗰’𝘀𝗛𝗲𝗹𝗽
WithEric’sHelp is a digital marketing agency based in Adelaide, South Australia. The business supports service-based brands with local SEO, Google Business Profile optimisation and innovative tools like 𝗡𝗙𝗖 𝗥𝗲𝘃𝗶𝗲𝘄𝗧𝗮𝗽 to help small businesses grow through better visibility and customer engagement.

To learn more, visit www.withericshelp.com/get-google-reviews

Eric Ibekwem
WithEric'sHelp
+61 413 945 749
info@withericshelp.com
Visit us on social media:
LinkedIn
Instagram
Facebook