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A service for marketing & advertising industry professionals · Saturday, May 15, 2021 · 541,222,951 Articles · 3+ Million Readers
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  • Published on May 12, 2021

    10 Best Communication Stocks to Buy Now

    In this article we will take a look at the 10 best communication stocks to buy now. You can skip our detailed analysis of the communications sector’s outlook for 2021 and some of the major growth catalysts for communication stocks and go directly to the 5 …

    Source: Insider Monkey - Neutral
  • Published on May 11, 2021

    A big privacy move by Apple, a big shakeup in the mobile ad market

    Those with iOS devices may have noticed a new pop-up while launching a newly installed application. The message puts in simple words whether you, the user, wish to allow the said application to “track your activity across other companies’ apps and websites …

    Source: Business Standard - Neutral
  • Published on May 11, 2021

    Company Of The Day: Verizon

    What? Last week, Verizon (NYSE:VZ) announced plans to divest its Yahoo and AOL digital media businesses, as it looks to focus on its core wireless business. The assets will be sold to Apollo Global Management for about $5 billion. Why? Verizon’s media and …

    Source: Trefis - Neutral
  • Published on May 10, 2021

    Digital Video Advertising 2021: Prospects And Promises

    couple of dogs wacthing streaming tv program , movie or series in bed cozy together getty The digital video advertising industry gathered for its annual “NewFronts” last week and the live but still-virtual parade of presentations painted a colorful picture …

    Source: Forbes - Neutral
  • Published on May 7, 2021

    OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising

    WASHINGTON, May 7, 2021 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home …

    Source: KNDU 23 NBC - Washington State - Neutral
  • Published on May 6, 2021

    Insights on the Digital Advertising Global Market to 2030

    Dublin, Jan. 08, 2021 (GLOBE NEWSWIRE) -- The "Digital Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering. This report provides strategists, marketers and senior …

    Source: Big News Network - Neutral
  • Published on May 6, 2021

    Unit9 and MullenLowe win top prizes at Campaign Tech Awards

    Unit9 has won Tech Company of the Year at the Campaign Tech Awards for the second year in a row, while MullenLowe was awarded Agency of the Year. The headline awards – Agency of the Year and Tech Company of the Year – are not open for entry. Instead, they …

    Source: Campaign - Neutral
  • Published on May 5, 2021

    Verizon's UltraFast 5G Can Only Be Accessed 0.8% Of The Time

    from the not-the-revolution-we-were-promised dept We've noted repeatedly how fifth-generation wireless (5G) was painfully over-hyped. To spike lagging smartphone and network hardware sales, carriers, equipment makers, and the lawmakers paid to love …

    Source: Techdirt - Neutral
  • Published on May 4, 2021

    PSA effort from the advertising industry launched to support the Asian American community

    (Logo courtesy of ADMERASIA)A long-held feeling of exclusion has had its history of ebbing and flowing into the American conscious. Today, it has reentered the conversation on the heels of 15 months of rising violence and attacks on the Asian American …

    Source: News India Times - Uncategorized
  • Published on May 3, 2021

    Verizon’s media group to be acquired by Apollo in $5B deal

    Verizon Communications Inc. has inked a $5 billion deal to sell its media group, which includes major online properties such as Yahoo Finance, to private equity firm Apollo Global Management.  The sale was announced this morning. Under the terms of the …

    Source: SiliconANGLE - Neutral
  • Published on May 3, 2021

    Verizon to sell Yahoo, AOL for $5 billion to Apollo

    The private-equity firm is paying $4.25 billion in cash for a 90% share of the media assets. Verizon will keep a 10% stake and $750 million of additional preferred stock in the new company, called Yahoo, that will be formed to operate the business. The …

    Source: Mint - Neutral
  • Published on May 3, 2021

    Verizon's Media Failure Is Complete As Company Eyes AOL/Yahoo Sale

    from the bumblin'-and-stumblin' dept Back in 2014, Verizon decided it wanted to get into the media business. So it launched a website dubbed "Sugarstring." It didn't go very well. The website immediately gained attention for the fact …

    Source: Techdirt - Neutral
  • Published on May 2, 2021

    Apollo is close to buying internal Verizon media including Yahoo

    The privately held U.S. capital Apollo Global Management Group is close to acquiring the assets of Yahoo and Verizon Communications from other media outlets, people familiar with the situation said the telecommunications team is focusing its focus on …

    Source: WiredPRNews.com - Neutral
  • Published on May 11, 2021

    Breaking down the post-cookie solutions: Unified ID 2.0

    Alterations to online advertising practices, including opt-in mobile tracking and the deprecation of the third-party cookie, are leading adtech firms, agencies, platforms and publishers to develop alternative solutions to target consumers and measure …

    Source: Campaign - Neutral
  • Published on May 11, 2021

    Allow App to Track? Most iOS 14.5 Users Tap Fuggedaboutit!

    By John P. Mello Jr. May 11, 2021 4:00 AM PT More than 90 percent of U.S. users of the latest version of Apple's mobile operating system are taking advantage of a new feature to block an application's ability to track their activity on their phones …

    Source: Tech News World - Neutral
  • Published on May 11, 2021

    To 5.5G and Beyond

    I recently saw an article in FierceWireless that reports that Huawei thinks we are going to need an intermediate step between 5G and 6G, something like 5.5G. To me, this raises the more immediate question about why we are not talking about the steps …

    Source: Circle ID - Neutral
  • Published on Apr 20, 2021

    Daily Mail sues Google over 'rigged' advertising system which 'punishes publishers'

    The Daily Mail has filed an anti-monopoly lawsuit against Google in the US, accusing the tech giant of “punishing publishers that do not submit to its practices” and effectively rigging ad auctions. Mail parent company Associated Newspapers Ltd and its US …

    Source: Press Gazette - Neutral
  • Published on May 6, 2021

    2021 Loyalty360 Awards Call for Entries Announced

    This year’s call for entries is open until July 30, with finalists and winners recognized at Loyalty360’s Loyalty Expo this fall CINCINNATI, OHIO, UNITED STATES, May 6, 2021 /⁨EINPresswire.com⁩/ -- Loyalty360, the association for customer loyalty, …

    Distribution channels: Business & Economy, Conferences & Trade Fairs ...
  • Published on May 4, 2021

    B Communications, Bezeq’s Controlling Shareholder, Appoints Ajit Pai, Former Chairman of the U.S. FCC, to its Board of ...

    Tel Aviv, Israel , May 04, 2021 (GLOBE NEWSWIRE) -- B Communications Ltd. (NASDAQ Global Select Market and TASE: BCOM) (“BCOM”), a holding company with a controlling interest in Israel’s largest telecommunications provider, Bezeq, The Israel …

    Distribution channels: Companies, Media, Advertising & PR ...
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