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A service for marketing & advertising industry professionals · Wednesday, August 21, 2019 · 494,179,865 Articles · 3+ Million Readers
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Snickers & Advertising News Monitoring

  • Published on Aug 12, 2019

    Direct Auto Insurance Taps Fat Joe, Johnny Manziel, and Tonya Harding for Rebrand Campaign from Pereira O’Dell

    NASHVILLE, Tenn., Aug. 12, 2019 (GLOBE NEWSWIRE) -- Today, Direct Auto Insurance, in partnership with its agency of record, Pereira O’Dell, is launching its new brand campaign titled “Get Direct & Get Going” that positions the brand around a theme of “ …

    Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR
  • Published on Jul 26, 2019

    Coca-Cola, Virgin Media and Snickers among finalists for Channel 4 diversity award

    Channel 4 has unveiled a shortlist of seven finalists for its 2019 Diversity in Advertising Award, which this year focuses on the lack of representation and stereotyping of the LGBT+ community. The broadcaster received nearly 40 entries, whittling these …

    Source: Marketing magazine
  • Published on Jul 15, 2019

    Giphy: Advertisers love branded gifs

    "We’re the only platform… that can get your advertising into messaging." As value propositions go, Giphy’s – as outlined by founder Alex Chung, speaking to Campaign at Rise, the tech conference in Hong Kong – is a solid one. Private messaging and …

    Source: campaign
  • Published on Jun 18, 2019

    Creatively awarded campaigns less effective than ever, IPA study finds

    Award-winning creative campaigns are having little or no effective impact and are now no more effective than non-awarded work, with efficiency continuing to decline among these campaigns.  This is according to the IPA's The Crisis in Creative …

    Source: Marketing magazine
  • Published on Aug 7, 2019

    Emogi Rebrands to Holler; Inks First Major Platform Partnership Under New Brand Identity With MagicLab’s Badoo

    NEW YORK, Aug. 07, 2019 (GLOBE NEWSWIRE) -- Introducing Holler, a technology company that creates and delivers useful, entertaining, expressive, original visual content that adds texture and emotion to messaging environments and digital communication. The …

    Distribution channels: Media, Advertising & PR, Technology ...
  • Published on Aug 7, 2019

    Sports Influencers and Consumer Branding

    Investorideas.com releases a sector snapshot reporting on the power of sports ambassadors partnering with companies to build consumer awareness & drive sales Global Fiber Technologies Inc. (OTCQB:GFTX) POINT ROBERTS, WASHINGTON, UNITED STATES, August …

    Distribution channels: Business & Economy, Consumer Goods ...
  • Published on Jun 12, 2019

    Why Mood Will be the Next Billion Dollar Marketing Market

    Real-time connectivity has its pluses for consumers but more so for advertisers looking to put the right message in front of the right person at the right time. Imagine being able to target your ice cream ad at someone when they are depressed. Or liquor …

    Source: TMCNet
  • Published on May 23, 2019

    Network Advertising further strengthens its creative team

    The appointments being made are of Ketki Karandikar, Pervin Bhesania and Saikat Sengupta. Ketki Karandikar, Pervin Bhesania and Saiket Sengupta have been appointed as senior creative directors and creative director respectively. Each of these new team …

    Source: Afaqs
  • Published on May 22, 2019

    Mystery of MS Dhoni's love for painting resolved, it was all part of an ad!

    Dhoni's video was all part of an ad for SnickersDaniel Kalisz/Getty Images A wave of concern went through the community of Indian cricket fans when a video came out featuring the former India captain Mahendra Singh Dhoni. It contained a message …

    Source: International Business Times
  • Published on Apr 15, 2019

    The Bravest Marketing Leader 2019: the shortlist

    It’s been two years since The Marketing Society launched its brave agenda. Since then, it has "tackled taboos, broken down barriers and faced up to sometimes uncomfortable truths". Brave marketing is becoming more commonplace, with a growing …

    Source: Marketing magazine
  • Published on Apr 16, 2019

    John Grindrod: Watch for that advertising sleight of hand

    Back in my days of hanging around elementary gyms when my kiddos were wearing the red and gold of the St. Charles Redwings during the CYO portion of their and my life, I remember waiting on the conclusion of a game prior to my Katie’s taking the floor for …

    Source: Lima News
  • Published on Mar 19, 2019

    Creative Person of the Year 2018: Richard Brim

    Adam & Eve/DDB chief creative officer Richard Brim often says that the work he is most proud of is not the traditional, emotive advertising for which his agency has become known through the likes of John Lewis’ Christmas campaign, but rather the …

    Source: Marketing magazine
  • Published on Mar 15, 2019

    Coke's summer ad with Rabir Kapoor takes the 'label story' forward

    Coca-Cola has been using its bottles as a media platform for months. The brand's new summer ad keeps the label story going. With summer just around the corner, aerated beverage giant Coca-Cola has just unveiled its #SayItWithCoke campaign here in India …

    Source: Afaqs
  • Published on Feb 25, 2019

    The Warc Creative 100 2019: the world's best creativity revealed

    A strong performance by UK agencies has kept the market behind only the US in terms of creativity, according to the Warc Creative 100, an independent ranking of the best examples of creativity in marketing (and successor to the Gunn Report). Meanwhile, an …

    Source: campaign
  • Published on Mar 4, 2019

    Snickers extends campaign to wrappers; boldly tweaks name on pack

    Only one out of five bars has the original 'SNICKERS' logo. The rest four carry the dummy words. What does it take for a brand to replace its name/logo with a goofy word? Apparently... not much. And there aren't many that have created …

    Source: Afaqs
  • Published on Feb 18, 2019

    This hunger-busting 'liquid snack' reminds us of Snickers' proposition

    But the product format is another story altogether - Soulfull Millet Smoothix is a powder that you have to add water or milk to! Millet Smoothix, the instant drink mix from cereal brand Soulfull, is a quick on-the-go snack. The product is targeted at hasty …

    Source: Afaqs
  • Published on Aug 31, 2018

    Sir Elton John takes on rap battle for Snickers ad

    Sir Elton John takes part in a rap battle for a new Snickers advert. The 71-year-old music icon stars as the hungry counterpart of rising rapper Boogie in the new campaign by the chocolate bar, who are known for their adverts which feature people unable to …

    Source: Contactmusic
  • Published on Aug 30, 2018

    Don’t go breaking my fast: Elton John stars in new Snickers ad

    PRNewsfoto/Mars, IncorporatedYou’re not you when you’re hungry...but sometimes, you're Elton John. The rock legend stars in a new ad for Snickers candy bars, playing off its popular "You're not you when you're hungry" campaign. In …

    Source: KOZY
  • Published on Jul 10, 2019

    3 Ways to Tell Your 'Brand Story' So Your Audience Won't Tune You Out

    Use these three tips to pull off the kind of immersive, dynamic storytelling that even the most ad-shunning of consumers will find hard to ignore. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ever since consumers …

    Source: Entrepreneur
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Digital Marketing World Forum - North America 2019

Date: 11-Sep-19 to 12-Sep-19
Location: United States
Digital Marketing World Forum - #DMWF- Conference & Expo North America 11 - 12 September #DMWF provides top-level strategic content and digital marketing insight around how to engage customers, manage brand perceptions, open untapped audiences through diverse media channels and the increasingly important role data plays within digital marketing. With three tracks with session themes including content, & social media marketing, digital transformation, data, UX, AI, SEO, eCommerce, personalization and so much more... To view the full agenda for #DMWF North America: https://www.digitalmarketing-conference.com/northamerica/ We aim to bring together 1000+ senior-level digital marketers to discuss all things social, content, data and beyond. Sponsorship & Exhibition ...

Transformational CMO Assembly in Miami, Florida - September 2019

Date: 17-Sep-19 to 18-Sep-19
Location: Miami / United States
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before. C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

SMX Advanced Europe 2019

Date: 30-Sep-19 to 01-Oct-19
Location: Berlin / Germany
SMX Advanced is coming to Europe, designed exclusively for experienced search marketers. We don’t spend time on the basics! All sessions are fast-paced, Q&A-packed, always informative… This once-a-year event is your place to learn advanced SEO and SEM tactics. Independent and trusted: SMX isn’t backed by a software company or digital agency. It isn’t a customer event that dabbles with the occasional search topic. Our unbiased, vendor-agnostic content is designed to do one thing: Help you succeed. That’s our agenda. Advanced content for experts: Fluent in search marketing? SMX Advanced dives into the deep end of SEO & PPC topics, with no dumbing-down. You’ll find many sessions that address some of the most complex issues in SEO and PPC. Actionable Tactics: You’ll leave SMX ...

Brand Marketing & Digital Summit

Date: 21-Oct-19 to 22-Oct-19
Location: United States
The Brand Marketing & Digital Summit is the only CMO led event for brand, digital, performance and content marketing professionals. Hear from marketing leaders at the world’s biggest and most recognisable brands. Speakers include Pepsico, AT&T, Conde Nast, Estee Lauder, Western Union and many more. You can expect two days of tailored presentations designed to provide a holistic picture of marketing today and equip you with strategies for the year ahead. Plus, networking with over 500 other marketers. Themes include: Emotive and Engaging Storytelling Understanding and Personalizing Customer Journeys Influencer Marketing Social Media Marketing Find out more http://incite-group.com/east

Video Marketing 360

Date: 13-Nov-19 to 15-Nov-19
Location: Austin / United States
The largest dedicated event focused on the full lifecycle of video marketing campaigns—from strategic planning and content creation to media buys, distribution and measurement—will bring the full industry together for three days of learning, sharing and networking. Attended by Fortune 1000 marketers, media companies, publishers, creative agencies and media buyers, Video Marketing 360 was designed to inform and inspire every client, every agency and every partner involved in video marketing campaigns. With more than 45 sessions, a speaking faculty featuring some of the brightest minds in video marketing and session formats designed to inform and inspire, you will get the latest insights from the greatest instructors. We’ll dive deep into some of the most pressing topics in video marketing,...
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