
Exclusive: M+C Saatchi Retires Bohemia Brand & Offline Media Buying Capability Citing Shrinking, Generic & Lower Value ...
The M+C Saatchi Group is nixing its offline media buying capability and sunsetting its Bohemia media agency brand, B&T can reveal. Now, M+C Saatchi Group will be focused purely on digital media in Australia through the expansion of the M+C Saatchi …