Advertising Spending News Monitoring

Walmart’s 25% Ad Spend Mandate Highlights Retail Media’s Trust Problem

SAN DIEGO, CALIFORNIA - MARCH 23: A Walmart logo is displayed outside one of their stores on March ... More 23, 2025 in San Diego, California. (Photo by Kevin Carter/Getty Images)Getty Images Walmart is pushing brands to increase their retail media …

The cost of tariffs visualized: What 5 charts say about the future of ad spend

President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year ahead. The full impact remains to be seen — especially since he delayed most tariffs for another 90 days — but early …

Digital takes 63% of e-commerce ad spend as TV and print see big drops

Digital platforms accounted for 63% of total e-commerce advertising spend in 2024, even as overall ad investments in the sector declined, according to a new report by ad-tech agency Excellent Publicity. The report, compiled using campaign data and insights …

Digital dominates e-commerce ad spend in 2024 with 63 per cent share: Report

Representative image (iStock)The report highlights a stark decline in advertising expenditure across traditional media channels – print, television and radio. It stated that e-commerce brands have increasingly prioritised digital advertising, which now …

Charts show how tariffs could chill ad spending — and what might suffer the deepest cuts

Trump's tariffs are expected to hit businesses across many sectors — as well as the media companies that depend on their ad spending. But who is most at risk? In February, when Trump started following through on tariff threats — starting with China, …

Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial

Meta will face off against the U.S. Federal Trade Commission in an antitrust trial that will kick off on April 14. The case centers on allegations that the tech titan illegally stamped out competition through past acquisitions of early-stage startups …

75% of marketers report declining returns on social media ad spend

75% of marketers report declining returns on social media ad spend

Social media advertising is bigger than ever, with global ad spend projected to hit $239 billion in 2025 and $273 billion by 2026. But for marketers, bigger doesn’t necessarily mean better. A new study from Taboola and Qualtrics has revealed that nearly …

AI ads, action figures and Auto-Tuned raps: Australian election campaigns battle on social media

Libs first fully AI-generated ad Peter Dutton’s campaign might have got off to a slow start, with a backflip or two, but the Liberal party is claiming an Australian election first: a fully AI-generated ad. Allow Instagram content? This article includes …

Walmart Asks Brands to Boost Ad Spend by at Least 25% Despite Sales Stagnation

Walmart is asking brands to increase their annual retail media spend by approximately 25% compared with the year before, according to three consumer packaged goods brands and two agency media buyers, who all confirmed the figure to ADWEEK. For one of those …

Musk’s X reaches deal to drop Twitch from lawsuit over ad spending

By Mike Scarcella (Reuters) - Elon Musk’s X has reached an agreement to resolve claims that live streaming service Twitch conspired with other companies and an advertising industry group to boycott the social media platform, causing it to lose ad revenue. …

State lawmaker wants share of political ad bonanza

Pennsylvania generated $1.2 billion in political advertising in 2024. State Rep. Robert Matzie, D-Armbridge, thinks the state should get a piece of that action. Matzie is circulating a co-sponsorship memorandum for legislation he is drafting that would …

Corus Entertainment sees potential ad revenue bump from 'buy Canadian' trend

TORONTO — A challenging environment for attracting key advertising dollars continues to plague Corus Entertainment Inc., but the company says it could reap the benefits of the "Buy Canadian" movement that has gained momentum in response to U.S. …

Cheap things from China are poised to get pricey. Secondhand retailers are ready to take advantage

New York (CNN) — Retailers are freaking out over tariffs. President Donald Trump’s tariffs, if enacted after the 90-day suspension, will impact some of the biggest textiles exporters, including Bangladesh, Vietnam and Pakistan. The United States Fashion …

Basketball Scores for Latest Most-Seen Auto Ads

All of the top five auto ads, as ranked by iSpot’s national TV ad impressions for March 31 through April 6, harnessed college and/or NBA basketball to achieve wide reach. Notably, the first-place ad from Genesis stands out not only from a reach …

Cycling and purpose: The entrepreneur who rides his way to business growth

About 15 years ago, John Readman was taking part in a cycling event from Paris to Geneva – and he was struggling. He was, he confesses, more of a rugby player than a cyclist and a headwind was getting the better of him. Just as he was considering giving up …

Down 29% and 26%, these ‘Magnificent 7’ growth stocks are still on sale!

The ‘Magnificent 7’ stocks have bounced off their lows. When Donald Trump announced a 90-day pause on tariffs earlier this week, share prices in this area of the stock market jumped. The thing is, many of these growth stocks are still well below their …

A Self-Sustaining System Of Fake News

I have had extensive experience in Pakistan’s print media, having worked at three of its most widely-read English newspapers. I have also been fortunate enough to make the transition from print to digital and online journalism, just around the time that …

Retail media was built for growth. Now, it’s being rebuilt for risk

Wall Street may be breathing a sigh of relief over the 90-day tariff pause but marketers aren’t joining the celebration. They’ve seen this movie before — temporary reprieves followed by fresh volatility. It’s precisely why they’ve been demanding more …

The Salvation Army Emergency Disaster Services Expands Footprint Through Key April Events

Emergency Management and Volunteers Preparing for Lex250 and Boston Marathon presented by Bank of America BOSTON, MA, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- The Salvation Army Emergency Disaster Services (EDS) is expanding its …

True Vision Branding Unveils Solutions for Brand Consistency

CA, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- In an increasingly saturated digital marketplace, many small and mid-sized businesses are struggling to establish a cohesive brand identity that resonates with their target audience. True …

CHRISTINE TOMEY SULLIVAN SELECTED FOR IAOTP’S TOP 50 FEARLESS LEADERS

Christine Tomey Sullivan honored member of the International Association of Top Professionals (IAOTP) will be honored at their annual awards gala in Las Vegas NEW YORK, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Christine Tomey Sullivan, …

The Ashley Sisters Lead the Music Industry into its Girl Power Era on Nashville's Music Charts

The Ashley Sisters are Trailblazers Leading the Future of the Music Industry into its Girl Power Era as "Everything Changes" Hits Nashville's Music Charts NASHVILLE, TN, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- The …

Zafir Rashid unveils $1.5B vision for Orlando destination

A new $1.5 billion master-planned district is taking shape in Orlando, led by developer Zafir Rashid. ORLANDO, FL, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- A new $1.5 billion master-planned district is taking shape in Orlando, led by …

Dolce Media Group Named Media Sponsor of Team Seneca Navy for the 2025 World’s Toughest Row Across the Atlantic

TORONTO, ONTARIO, CANADA, April 11, 2025 /⁨EINPresswire.com⁩/ -- Dolce Media Group is proud to announce its role as media sponsor for Team Seneca Navy, a four-man rowing team preparing to take on the 2025 World’s Toughest Row — an elite 3,000-mile …

FBSPL to Join Accelerate, Powered by NetVU 2025, as a Silver Corporate Partner

FBSPL joins Accelerate 2025 to showcase scalable insurance solutions and connect with leaders shaping the future of the industry. COLUMBUS, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Connecting with the Insurance Industry at Its Most …

T. Howard Foundation to Honor Industry Leaders at April 22 Awards Dinner in NYC

Honoring Five Visionary Leaders Driving Equity and Opportunity in Media, Entertainment, and Technology SILVER SPRING, MD, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- The T. Howard Foundation will recognize five influential leaders in media, …

The Rise of Chinese Video Production: Kiwi Pear Studios Competes Globally

Kiwi Pear Studios leads global video production surge, blending cutting-edge tech with creative storytelling LOS ANGELES, CA, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- In recent years, China’s video production industry has seen …

Unleashing Curiosity: Groundbreaking Interactive eBook with Original Music Launches at Spark Curiosity EDU Conference

Educator Introduces Revolutionary Approach to Combat Student Engagement Crisis AUSTIN, TX, UNITED STATES, April 10, 2025 /⁨EINPresswire.com⁩/ -- As student disengagement reaches critical levels nationwide, an innovative solution emerges from …

8 Surrogate Mothers Available NOW in the USA & Canada: No Wait List – Immediate Match Opportunities at Surrogacy4All

If you’re searching for a surrogate mother now—without waitlists or delays—Surrogacy4All offers immediate matching opportunities with women who ready now! NEW YORK CITY, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- 8 Surrogate Mothers …

New York Art Life Presents Mila Tanghe: A Transatlantic Force in Ethical Storytelling and Geopolitical Journalism

This week, New York Art Life MAgazine interviews a transatlantic force in ethical storytelling and geopolitical journalism, Mila Tanghe CHELSEA, MANHATTAN, NEW YORK, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- This week, New York Art …

OPIC Technologies, Inc. Enhances Travel Storytelling with 3D Livestreaming

OPIC’s 3D livestream tech lets travel influencers share adventures with depth, motion, and real-time presence for more immersive audience experiences. ORLANDO , FL, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- OPIC Technologies, Inc., the leader …

Kerin M. Cagle Partners with SuccessBooks® to Co-Author ‘Unstoppable’ with Lisa Nichols

GREENVILLE, SC, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- SuccessBooks® is proud to announce an exciting collaboration with Kerin M. Cagle, who will be co-authoring the highly anticipated book, “Unstoppable”, alongside the renowned Lisa …

David M. Munson Jr. of Full of Ideas (FOI) and Get Real Alliance Recently Featured on Close Up Radio

DALLAS, TX, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Full of Ideas (FOI), a forward-thinking climate change consultancy, and its founder, inventor, and author David M. Munson, are proud to present a novel perspective to address climate …

LEVI FOSTER RELEASES NEW SINGLE 'SHE’S IN RICHMOND' TODAY

THE FIRST SINGLE OFF DEBUT ALBUM WE MADE A FIRE PRODUCED BY THREE-TIME GRAMMY-NOMINATED NASHVILLE VETERAN KEN COOMER OF WILCO + UNCLE TUPELO OUT FALL 2025 NASHVILLE, TN, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Just over a year …

The Journey is Worth It: Fertility Stories of Hope and Resilience at RMA of New York

NEW YORK, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- For over 25 years, RMA of New York, which serves as the Division of Reproductive Endocrinology and Infertility at the Mount Sinai Health System, has helped patients achieve their …

AMERICAN IDOL SEASON 22 TOP 20 CONTESTANT AJII’S SOULFULLY INFECTIOUS SINGLE 'SADCHELLA'

CLEVERLY PAYS HOMAGE TO MELANCHOLY POP CLASSICS USING THEIR INSTANTLY RECOGNIZABLE TITLES JUST IN TIME FOR COACHELLA NEW YORK, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Four decades after Elton John extolled the virtues of …

Introducing Rroot: The mascot representing Recruit CRM’s commitment to smarter recruitment

Meet Rroot, the brand mascot of Recruit CRM, ready to help recruiters grow smarter with the power of technology. NORWOOD, NJ, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Recruit CRM has proudly launched Rroot, its official brand mascot, …

Signature Dentistry Launches Innovative Veneer Clinic In Melbourne

Toorak, Victoria – Signature Dentistry, a premier dental practice in Melbourne, is excited to announce the launch of its innovative veneer dentistry clinic. Led by Dr Kasen Somana, the esteemed founder and principal dentist, the clinic leverages advanced …