Advertising Spending News Monitoring

Pinterest plumbs six-year lows after tariffs sap ad spending by customers

Feb 13 : Pinterest shares tumbled 21 per cent to their lowest since the 2020 pandemic lows after the image-sharing platform's weak forecast showed that major advertisers are pulling back spending just as AI tools threaten to upend the market. The …

The path to purchase just got dramatically shorter

Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing strategies are working. While topline growth always draws attention, the most valuable insights often come from how …

Data quality is a margin protection strategy

Retail margins are always under pressure. And while today’s growth in digital commerce streamlines so much for retailers and shoppers, it also means new opportunities for bad data to cause problems at multiple points in the shopping experience. Some of the …

Specificity (OTCID: SPTY) Launches Strategic Expansion into $600B Home Services Market with Proprietary Human-Only, ...

SARASOTA, FL / ACCESS Newswire / February 17, 2026 / Specificity (OTCID:SPTY), a full-service advertising agency powered by proprietary AI-driven fraud prevention and real-time intent technology, today announced its strategic expansion into the …

First-party data collection vs third-party cookie reliance

For years, the industry operated on the assumption that third-party cookies would remain the bedrock of digital advertising, allowing brands to follow consumers across the web with relative impunity. However, as we move deeper into 2026, that foundation …

Rankora 360 Reports Growth in SEO and PPC Services in London

Rankora 360, a London-based digital marketing agency, delivers data-driven SEO, PPC, and platform-specific growth solutions for businesses across the UK. LONDON, ENGLAND, UNITED KINGDOM, February 17, 2026 /⁨EINPresswire.com⁩/ -- Rankora 360, a …

Video in Apple Podcasts - all the details

Apple Podcasts has just launched a preview of what it calls “a transformative update” for the way Apple Podcasts handles video. Until now, Apple Podcasts did support video; but in a half-hearted way. If you listened to This Week in Tech (Audio) then you …

Malicious Chrome Extension Steals Facebook Business Manage 2FA Codes and Analytics Data

A malicious Chrome extension that claims to help Meta Business users quietly steals Facebook Business Manager 2FA codes and analytics data, putting high‑value ad accounts at risk of takeover. The extension, “CL Suite by @CLMasters” (ID: …

Broadcasters: Is Your Inventory Visible For AI Buying Tools?

If you believe the shift of viewing and ad spend to streaming is alarming, the onslaught of AI buying and how you prepare for it should be far more concerning.  Where are your inventory, rates and ratings, and how can AI find them? Over the past several …

THG to share beauty retail data via Trade Desk platform

UK e-commerce group THG has formed a partnership with advertising tech company The Trade Desk to provide advertisers with self-serve access to retail audience data from its beauty platforms. Under the arrangement, advertisers and agencies using The Trade …

State Report Tallies Tens of Millions in Media, Travel and Event Costs

State Auditor Allison Ball presents a recent review of executive branch spending to the House Appropriations and Revenue Committee on Feb. 10. Kentucky Auditor of Public Accounts/Photo JOBEnews.com   Kentucky executive branch agencies spent more than $ …

Pinterest plunges as tariffs weigh on large customers' ad spending

Feb 13 (Reuters) - Pinterest shares plummeted over 20% in premarket trading on Friday after the image-sharing platform said its quarterly ‌revenue forecast was hit by large U.S. retailers scaling back ad ‌spending due to tariff-induced uncertainty. The …

Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB

The economy isn’t exactly humming along, but marketers in the US are set to keep spending. US marketers are expected to spend 9.5% more in 2026 than in 2025, according to projections from the Interactive Advertising Bureau (IAB). The growth, which is …

Pinterest plunges as tariffs weigh on large customers’ ad spending

PQ Media Forecasts Stronger 2026 As Even-Year Events Boost Global Ad Spending.

The U.S. remained the world's largest media market in 2025 with total advertising and marketing spending of $757.56 billion. That was a 7% year-to-year gain, although PQ Media says the pace of growth was slower than the 9.6% increase in 2024 with only …

South African brands must guard against paid media ‘workslop’  

Marketing leaders are facing growing board pressure to use more AI – often without any supporting rationale. However, when it comes to improving paid media outcomes, throwing AI at existing problems without the necessary insight and experience is adding to …

ITC, HUL, Asian Paints, Britannia, Nestle, Tata Consumer, Marico, Dabur: Target prices

Consumer staples companies have posted a meaningful acceleration in the third quarter of FY 2026, delivering an aggregate revenue growth of nearly 9 per cent year-on-year (YoY), said Systematix Institutional Equities. This growth was underpinned by a 6 per …

A Fourth Candidate in Illinois Gets the AIPAC Boost

AIPAC has chosen a candidate for Illinois’s Seventh Congressional District, the fourth Illinois open-seat House race where the pro-Israel organization is spending money. In this case, AIPAC switched to Chicago city treasurer Melissa Conyears-Ervin, after …

Jasmine Crockett Shares Who Is Behind ‘Specific Intent To Defund’ Her Senate Campaign

Democratic Texas Rep. Jasmine Crockett accused outside operatives and media figures Monday of orchestrating a “specific intent to defund” her Senate campaign. A January Emerson College Polling/Nexstar Media survey found Texas state legislator James …

Pink’s Window Services Expands Partnership with Tecovas, Now Cleaning 30+ Stores Nationwide

TX, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Pink’s Window Services, a premier commercial window cleaning provider, is proud to announce the continued expansion of its partnership with Tecovas, the leading direct-to-consumer western …

Cut to Black Prize Recognized as the Industry’s Only Genuine Invitation-Only Screenwriting Contest

The industry’s only true invitation-only screenwriting contest, Cut to Black Prize prioritizes blind judging, fairness, and real attention. LOS ANGELES, CA, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Cut to Black Prize today announced it has …

Next Day Access Greensboro & Winston-Salem: New Franchise Location

Next Day Access, a national leader in mobility and accessibility solutions, is honored to announce the opening of Next Day Access Greensboro & Winston-Salem. GREENSBORO, NC, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Next Day …

Call HR: New Video Podcast Brings Unfiltered Conversations with HR Leaders from Google, Snowflake, Netflix, Hulu & More

CEO Michelle Volberg launches the first podcast dedicated to the real stories behind talent and people leadership at the world's most influential companies NEW YORK, NY, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- NEW YORK — [February 17, …

INTERNATIONAL DAY OF ABSURDITY LAUNCHES WITH A CELEBRATION OF IMAGINATION, CREATIVITY, AND JOYFUL NONSENSE

Inspired by Insane-O-Tron by Author and Illustrator Nick Alverson LOS ANGELES, CA, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- INTERNATIONAL DAY OF ABSURDITY LAUNCHES WITH A CELEBRATION OF IMAGINATION, CREATIVITY, AND JOYFUL NONSENSE …

Senior Justice Law Firm Secures Record $14.7 Million Jury Verdict Against Miami Nursing Home

A historic verdict—the largest ever against a nursing home in Miami-Dade County—secured by Senior Justice Law Firm attorneys Garrick Harding and Dylan Hanson. MIAMI, FL, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Senior Justice Law …

Dr. Sue Cornbluth selected for The Empowered Woman Award by IAOTP

The International Association of Top Professionals (IAOTP) will honor Dr. Sue Cornbluth at their annual awards gala in NYC at the Plaza Hotel NEW YORK, NY, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Dr. Sue Cornbluth, Nationally Recognized …

New Supernatural Thriller Tales of Two Best Friends Examines Grief, Vengeance, and the Results of a Spirit That Stays

Tales of Two Best Friends (Carrisa & Cassandra) by Kao Saeteurn actually explores Grief, Dangerous and Vengeance Bond Between the Living and the Dead ORLANDO, FL, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- what happens when a …

PassiveSecrets Launches 30+ Sales Funnel Templates to Help Entrepreneurs Build Faster With Proven Structures

New funnel-focused resource combines practical templates with system-based guidance to reduce guesswork for creators, marketers, and small businesses NY, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- PassiveSecrets.com, a digital platform …

Liberty Auto Glass in San Diego Announces Significant Savings on Insurance Deductibles for Full Windshield Replacements

Family Owned Auto Glass Business in San Diego Since 1993 Offers $125 Off Insurance Deductibles for All Major Insurance Carriers SAN DIEGO, CA, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Liberty Auto Glass, a premier provider of …

Zarina Del Mar’s 3D Movement System Challenges One-Size-Fits-All Fitness With Male and Female Body Differences

Zarina Del Mar calls for greater awareness of how movement affects men and women differently, emphasizing the need for female-informed fitness approaches LOS ANGELES, CA, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Movement is …

Anesa Miller Highlights the Growing Importance of Small and Independent Presses for Emerging Authors

As millions of manuscripts compete yearly, small and independent presses provide emerging authors with vital pathways to publication and literary recognition LOS ANGELES, CA, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Award-winning …

Jason Ruedy Says 3-Year Low Mortgage Rates Are Fueling Major Loan Volume Growth

Denver Mortgage Rates Drop to 3-Year Lows – Jason Ruedy, The Home Loan Arranger, Reports Surge in 90% Cash-Out Refinance Activity DENVER, CO, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Jason Ruedy, The Home Loan Arranger says …

SalientMG and Hivekind AI Team Up to Drive Pipeline for Startups

Partnership helps founders turn pre-pipeline accounts into sales-ready opportunities w/ integrated strategy services, industry playbooks and agentic technology NEW YORK, MA, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- SalientMG, a strategic …

Tech Help Canada Launches Free Resume Builder and Expands Remote Job Discovery

Tech Help Canada expands remote job discovery and launches a free ATS-friendly resume builder to help job seekers move from notes to a strong first draft. OTTAWA, ONTARIO, CANADA, February 17, 2026 /⁨EINPresswire.com⁩/ -- Tech Help Canada today announced …

Independent Nashville Music Operation Reports Continued Distribution and Release Activity

BIG AL Enterprise outlines ongoing music production and digital distribution efforts within the independent sector. NASHVILLE, TN, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- BIG AL Enterprise, an independent music production and …

The Wild West of Generative Media Ends as IndieMe.ai Deploys Iron Dome Infrastructure to Protect Human Creativity

Amidst a rise in deepfakes and unauthorized IP exploitation, a new platform establishes a protection first standard for ethical AI integration in Hollywood. LOS ANGELES, CA, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- The …

The uncomfortable truth about private equity and founder led businesses

A growing number of PE funds can’t raise another fund and can’t get out of the deals they’ve already made. LONDON, UNITED KINGDOM, February 17, 2026 /⁨EINPresswire.com⁩/ -- Forbes has published a piece calling out “zombie” private equity firms. …

InfusaLounge Marks New Era in North Texas Healthcare with Expansion into Integrative & Functional Medicine

After Eight Years Serving North Dallas, InfusaLounge Celebrates Expanded Clinical Capabilities with Chamber of Commerce Ribbon Cutting and Community Event ALLEN, TX, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- InfusaLounge Integrative …

Dent Blanche Dental and Dr. Radwa Saad Shine at the 65th Quadrille Ball at The Plaza Hotel, Reinforcing Community Impact

Dent Blanche Dental and Dr. Radwa Saad Shine at the 65th Quadrille Ball at The Plaza Hotel NYC, Reinforcing Commitment to Luxury Dentistry and Community Impact NEW YORK CITY, NY, UNITED STATES, February 17, 2026 /⁨EINPresswire.com⁩/ -- Dent …