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A service for marketing & advertising industry professionals · Wednesday, March 29, 2023 · 624,888,180 Articles · 3+ Million Readers
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Advertising Spending News Monitoring

  • Published on 10:51 GMT

    In Wisconsin Supreme Court race, ad spending for Kelly ekes past Protasiewicz after she led in ads 23-to-1

    Reading Time: 9 minutes Wisconsin Watch is a nonprofit and nonpartisan newsroom. Subscribe to our newsletter to get our investigative stories and Friday news roundup. As the April 4 election nears, liberal Janet Protasiewicz’s campaign has raised nearly $ …

    Source: Wisconsin Watch - Neutral
  • Published on Mar 27, 2023

    Magna Forecasts U.S. Ad Spend To Reach $326 Billion This Year

    Led by automotive, Magna projects total U.S. ad spend to reach a record high $326 billion this year. ... [+] (Photo by Justin Sullivan/Getty Images)Getty Images Magna, a prominent global media investment and intelligence company, recently released …

    Source: Forbes - Neutral
  • Published on Mar 27, 2023

    U.S. Ad Spending Still Expected to Grow in 2023 Despite 'Stressful Economic Signals'

    This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843- …

    Source: Wall Street Journal - Center-right
  • Published on Mar 26, 2023

    TikTok brings in massive ad spending, but U.S. audiences split on a ban

    IE 11 is not supported. For an optimal experience visit our site on another browser. Now Playing TikTok brings in massive ad spending, but U.S. audiences split on a ban 02:02 UP NEXT GOP's refusal to let 2020 go puts party in 'political pickle' …

    Source: NBC News - Center-left
  • Published on 04:21 GMT

    Janet Protasiewicz continues outraising Dan Kelly with Democratic Party help

    ALEXANDER SHUR Liberal Wisconsin Supreme Court candidate Janet Protasiewicz raised five times what conservative Dan Kelly received between early February and late March, with monetary transfers from the Democratic Party of Wisconsin comprising the majority …

    Source: Chippewa Herald - Wisconsin - Neutral
  • Published on 10:11 GMT

    Survey: Consumer confidence reaches historical high in luxury market across China and HK

    Consumer confidence in the luxury market across mainland China and Hong Kong has rebounded as nearly half of Hong Kong respondents are going to spend more on luxury goods in the coming year, according to a survey by Ruder Finn and Consumer Search Group. …

    Source: Marketing-Interactive - Neutral
  • Published on 02:04 GMT

    3 Top Losers of 2022 That Will Sink AGAIN in 2023

    It can be tempting to look for big winners by scraping the bottom of the barrel, but what’s left down there is typically a collection of stocks to avoid. Occasionally there’s a diamond in the rough, but the old adage “what goes down must come up” doesn’t …

    Source: InvestorPlace - Neutral
  • Published on Mar 28, 2023

    ‘Pushing too hard’ on Israel may lead to pushback on U.S., fmr. special assistant to Obama says

    IE 11 is not supported. For an optimal experience visit our site on another browser. Rep. Andy Barr claims China has provided lethal assistance to Russia 10:30 Nashville shooting suspect identified as Audrey Hale 00:32 Who is David Pecker and what does he …

    Source: NBC News - Center-left
  • Published on Mar 28, 2023

    Silicon Valley Bank failure is ‘punishing mid-size banks,’ Democratic congressman says

    IE 11 is not supported. For an optimal experience visit our site on another browser. Rep. Andy Barr claims China has provided lethal assistance to Russia 10:30 Nashville shooting suspect identified as Audrey Hale 00:32 Who is David Pecker and what does he …

    Source: NBC News - Center-left
  • Published on Mar 28, 2023

    Report: US ad market remains resilient

    US media owners advertising revenues grew by a healthy 6 per cent in 2022 (excluding cyclical ad spend) to reach $315 billion (€291bn). However, ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over- …

    Source: Advanced Television - Neutral
  • Published on Mar 28, 2023

    Top 10 Best AdTech Companies In USA In 2023

    INTRODUCTION The ad tech industry in the USA has seen tremendous growth over the last decade. By 2023, it is estimated that the market size of the American tech industry will reach nearly $22 billion. This figure is driven by several factors, including the …

    Source: Inventiva - Neutral
  • Published on Mar 28, 2023

    3 Social Media Stocks to Avoid Like the Plague Right Now

    U.S. investors are seeing increased interest around social media stocks. Much of this interest stems from the an increasing trend of TikTok bans, after the EU parliament prohibited the use of the Chinese social media app across three of its institutions …

    Source: InvestorPlace - Neutral
  • Published on Mar 28, 2023

    Dollar General extends ad reach across Meta network

    Dollar General is partnering with the parent company of Facebook to offer advertisers on its retail media network new placement opportunities. Initially launched in 2018, the Dollar General media network (DGMN) offers participating CPG advertising partners …

    Source: Chain Store Age - Neutral
  • Published on Mar 28, 2023

    Top 5 | Ad-based OTTs set to take off & more

    After announcing in February that it will reduce its workforce by 7%, Microsoft-owned code-sharing and publishing service GitHub laid off 45% of its India team on Tuesday. This and more in today’s ETtech Top 5. Also in this letter: ■ MakeMyTrip to use …

    Source: The Economic Times - Center-right
  • Published on Mar 28, 2023

    Digital Not Immune From Current Ad Recession, Falls 2% YTD

    While digital continues to expand its share of total ad spending, rising to a 59% share of media buys by major ad agencies in February, it is not immune from the current ad recession, according to an analysis of the first two months of the year by Standard …

    Source: MediaPost - Label Pending
  • Published on Mar 28, 2023

    SMI Data Shows 8 Of Top 12 Ad Categories Declined In February

    While overall U.S. ad spending fell 8% in February vs. the same month a year ago, some key categories showed healthy spending gains -- especially consumer packaged goods and pharma, according to an analysis released this week by Standard Media Index. That…

    Source: MediaPost - Label Pending
  • Published on Mar 28, 2023

    CFTC Goes After Binance

    Good morning!  Could things get worse in France right now? This morning prosecutors raided 5 of the biggest banks including Société Generale, BNP Paribas, and HSBC. They face +$1 billion in penalties from tax fraud and money laundering.  Are you kidding me …

    Source: Benzinga - Neutral
  • Published on Mar 28, 2023

    Basis Technologies Enables Marketers to Use CRM Data to Find Customers Across Any Digital Device

    CHICAGO, March 28, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.net), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced a capability to use …

    Distribution channels:
  • Published on Mar 28, 2023

    JSW Sports looks to grow non-cricket sports sponsorship, eyes new and global brands

    JSW Sports, the sports arm of JSW Group that forayed into sponsorship consulting in 2022, is looking to grow the non-cricket sports sponsorship business beyond its 10-percent market in India ahead of Paris Olympics 2024. Currently, cricket accounts for 90  …

    Source: Money Control - Neutral

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