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A service for marketing & advertising industry professionals · Wednesday, July 2, 2025 · 827,531,941 Articles · 3+ Million Readers
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Advertising Spending News Monitoring

  • Published on Jul 1, 2025

    Premium Streamers' TV Ad Spend, Promo Down 46% In First Half Of 2025

    Over the same six-month period a year before, streaming TV/media value -- paid TV advertising or TV promotions -- was at $261.7 million, with 98,310 airings and 39.3 billion impressions. Major brands have pulled the plug -- with Amazon Prime Video …

    Source: MediaPost - Neutral
  • Published on Jul 1, 2025

    Video Game Industry Draws Less Than 5% of Global Ad Spend Despite 3.4 Billion Players, Dentsu Report Finds (EXCLUSIVE)

    With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad dollars on a large, captive audience. But according to a new report from Dentsu Gaming, less than 5% of global media investment goes toward …

    Source: Variety - Neutral
  • Published on Jul 1, 2025

    Ad spend declines in May as poor government spend ‘dampens’ demand

    Australian advertising spend was down by 7.2% year-on-year in May, due to deficits in retail, automotive, and government spend. This is according to the latest Guideline SMI figures, which showed that with the federal election occurring so early in the …

    Source: Mumbrella - Neutral
  • Published on 01:23 GMT

    Effective Strategies for Marketing to Teens in Today’s Digital World

    In a world where trends shift at lightning speed, marketing to teens can feel like navigating a maze. Understanding this dynamic audience is crucial for brands looking to make a lasting impact. With their unique preferences and digital-savvy nature, teens …

    Source: Small Business Trends - Pending
  • Published on Jul 1, 2025

    New Look uncovers £8.1m in untapped revenue through customer data overhaul

    New Look, one of the UK’s leading fashion retailers, today announced the successful implementation of Amperity, the AI-powered customer data cloud, integrated with the Databricks Data Intelligence Platform. Amperity was selected earlier this year following …

    Source: Retail Times - Neutral
  • Published on Jul 1, 2025

    Reddit Launches New Ad Optimization Tips In-Stream

    Reddit’s adding some new, automated ad tips to its Ad Manager platform, in order to help advertisers maximize their ad spend in the app. As you can see in this example, Reddit’s new ad recommendations aim to provide guidance and tips on key ways that you …

    Source: Social Media Today - Neutral
  • Published on Jul 1, 2025

    Superbude grew direct bookings by 101% with Cendyn DMP

    THE CHALLENGE Superbude previously faced challenges in managing metasearch campaigns across multiple platforms, including Google Hotel Ads, Tripadvisor, and Trivago. Their campaign management process was complex, time-consuming, and yielded a lower ROI …

    Source: Hospitality Net - Pending
  • Published on Jul 1, 2025

    Agentic AI Is Fast Approaching. Here’s How to Get It Right

    I’m as skeptical about the latest “shiny object” announcement as anyone else. And just coming back from Cannes Lions, companies both large and small had major news to share; the coming of agentic artificial intelligence was the talk of the town. Right now, …

    Source: Adweek - Neutral
  • Published on Jul 1, 2025

    Shirofune Integrates with Amazon Marketing Cloud

    Shirofune, providers of a platform for digital advertising automation, has enhanced its advertising automation tool by integrating with Amazon Marketing Cloud's Amazon Ads data clean room, enabling automatic optimization of Amazon ad campaigns based on …

    Source: Destination CRM - Neutral
  • Published on Jun 27, 2025

    UMGC’s ad spend raises questions

    In a classic case of monkey see, monkey do, the University of Maryland Global Campus justified it’s new $245 million, three year advertising spend, by claiming that other online universities are spending even more money on advertising. And while the UMGC …

    Source: The Daily Record - Maryland - Pending
  • Published on Jun 27, 2025

    Podcast Ad Spending Heats Up In May As Marketers Regain Confidence.

    Fears of an advertising slowdown are fading fast, as podcast advertising offers another indication that marketers are not pulling back on their spending at mid-year. Magellan AI says the top 15 podcast advertisers spent a combined $60.2 million during May, …

    Source: Inside Radio - Tennessee - Neutral
  • Published on Jul 1, 2025

    La Chambre du Marais reached 51x ROAS with Google PMax for travel goals

    THE CHALLENGE As part of its partnership with Cendyn, La Chambre du Marais launched Google Performance Max for travel goals (PMTG) campaigns through the Cendyn Digital Marketing Platform (DMP), with the strategic objective of generating high-quality …

    Source: Hospitality Net - Pending
  • Published on Jul 1, 2025

    Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech

    Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting from Publica, amid further speculation of take-private plans. At the same time, there is consistent speculation that Criteo is considering a potential divestiture of its …

    Source: Digiday - Pending
  • Published on Jul 1, 2025

    Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

    This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing …

    Source: Digiday - Pending
  • Published on Jul 1, 2025

    GARM Accused Of Antitrust Violations, Foreign Collusion In New Report.

    While Global Alliance for Responsible Media (GARM) has disbanded and other similar initiatives have failed to launch, the threat of collusive conduct in opposition to free expression remains. That is according to a new congressional report, which accuses …

    Source: Inside Radio - Tennessee - Neutral
  • Published on Jul 1, 2025

    Ad Market Holds Ground Despite May Dip, Outdoor & Cinema Shine

    The Australian ad market softened in May as Federal election-related demand subsided and ad spend to the Digital media remains increasingly late, bringing total bookings for the month so far back 7.2 per cent year-on-year. The month was most notable for …

    Source: B&T - Neutral
  • Published on Jul 1, 2025

    Shein and Temu sales plummet in the US as tariffs remain

    The tariffs imposed by President Donald Trump are beginning to take a toll on Asian e-commerce giants Shein and Temu. Temu’s monthly user base in the US was cut in half between March and June, dropping to 41.4 million. Shein saw a more moderate decline of …

    Source: AS - Neutral
  • Published on Jul 1, 2025

    No country for Mad Men

    THERE was a time when this marketing quip – “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – was good for a titter. Now, such a flippant statement must make even the most sanguine adman twitch nervously instead. …

    Source: The Business Times Singapore - Neutral
  • Published on Jun 30, 2025

    Standard Group outlines recovery plan after Sh1.5b rights issue nod

    From left: Standard Group PLC Finance Controller Kiplagat Kiprotich, Group CEO Marion Gathoga-Mwangi, Board Chairman Julius Kipngetich, Company Secretary Millicent Ngetich, Grant Thornton LLP External Auditor Alfred Siele and Standard Group Chief Executive …

    Source: The Standard - Indeterminate

06 days 02:08:25

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