WPP’s plans to plug GroupM’s gap in performance

WPP, seeing a growth gap in the performance of its media business, GroupM, is accelerating changes in a bid to ”catch up” to and then “leapfrog” competitors.  GroupM, making up 40% of WPP’s revenue, facing a more challenging media environment and with …

GroupM reportedly to be rebranded into WPP Media

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media.  This marks a significant shift in the company's branding strategy after two decades. The move aims to streamline WPP's offerings and align more closely with …

GroupM to be renamed to WPP Media: reports

WPP is reportedly planning to rebrand its media investment division, GroupM, as "WPP Media," after two decades of operation, in an effort to streamline its offerings and better compete with rivals. The move comes as WPP reported a slight decline …

WPP Prepares to Kill Off GroupM Name to Make Way for WPP Media

WPP is set to retire its GroupM brand, which houses its media agencies, renaming it WPP Media, per several industry reports. ADWEEK also learned of the decision to sunset the 20-year-old name from a source with knowledge of the matter. A WPP spokesperson …

GroupM ‘set to rebrand’ to WPP Media amid consolidation

WPP is reportedly rebranding GroupM, its media investment arm, to WPP Media. As first reported by Ad Age, the move is likely to result in layoffs amid a consolidation of GroupM’s individual agency investment teams. Media agencies under GroupM include …

Virginie Berçot, AXA: When An Insurer Provides “Group Therapy”

By co-producing a unique documentary where comedy meets mental health, AXA proved that it’s prepared to take creative risks. We talk to Virginie Berçot, Global Brand Director, about the project and her role. If you feel like an emotional roller coaster …

WPP set to drop Group M brand in media shake-up

2025 Is Gonna Get Uncomfortable

I hate to be the one to break it to you, but the economy and the markets are not working efficiently. It’s been that way for at least all of my adult life (2008), and maybe a handful of years before that. Don’t get me wrong, I’m not endorsing any of the …

What's In An Agency Media Brand?

For an enterprise prized for building the names -- and equity -- of some of the largest brands in the world, WPP has had an erratic history of building its own, especially where its media services are concerned. And the truth is, so have most of the other …

These 2 high-yield FTSE 100 dividend stocks look undervalued now!

High-yield dividend stocks are a cornerstone of many long-term portfolios, offering regular income alongside the potential for capital growth. On the FTSE 100, several companies consistently deliver above-average yields, making them especially appealing …