
Search News
-
Published on Mar 15, 2025Source: Campaign Asia - Center-left
-
Published on Mar 15, 2025
Coca-Cola pops new media partnership with Publicis – WPP left shaken, not stirred
The hushed conference rooms of Atlanta, where the Coca-Cola Company's global headquarters stood, had become a battleground. Not a physical one, but a digital, strategic, and profoundly influential one. The prize: the coveted North American media …
Source: ET Brand Equity - Center-right -
Published on Mar 14, 2025
Omnicom's Metz, Dario Jump To Publicis' Spark Foundry
Last week Omnicom’s OMD announced that it had raided rival Publicis Groupe for senior talent. This week it’s Publicis’ turn to do the poaching. Media agency Spark Foundry, part of Publicis Media, has added two new leaders to its investment practice …
Source: MediaPost - Neutral -
Published on Mar 14, 2025
Trump’s topsy-turvy tariffs have marketers uncertain and on edge
As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. The constant change has left marketers’ and agency execs’ heads spinning. An IAB survey released …
Source: Digiday - Label Pending -
Published on Mar 14, 2025
Why the adtech ecosystem continues to struggle with consumer data
Last month, Yahoo became the first DSP to adopt IAB Tech Lab's Data Transparency Label. Created after consultation with numerous industry bodies, the label promises a solution to a decades-old problem for marketers—the lack of visibility into what’s …
Source: Campaign Asia - Center-left -
Published on Mar 13, 2025
Halo Top Kicks Off First New Ad Campaign Since 2022
Typically, brands try to avoid engaging with their detractors online. But Halo Top claims it is recruiting them to try out its latest product as part of its “Ice Cream Like Never Before” campaign, supporting the new offering, which promises “mix-ins in …
Source: MediaPost - Neutral -
Published on Mar 13, 2025
WARC Creative 100 Rankings Released
WARC has announced that it has released the WARC Creative 100, an independent global benchmark of the world's most awarded campaigns and companies for creativity. Compiled by WARC Creative, the annual Creative 100 Ranking brings together the results of …
Source: Media Update - Label Pending -
Published on Mar 13, 2025
Heartbeat Chief Strategy Officer Lisa Varshney Named ‘Agency Vanguard’ for Healthcare Strategy Achievements
NEW YORK, NY, UNITED STATES, March 13, 2025 /EINPresswire.com/ -- Lisa Varshney has been named a 2025 Agency Vanguard by DTC Perspectives, recognizing her leadership in healthcare marketing. Varshney serves as Chief Strategy Officer at Heartbeat, …
Distribution channels: Media, Advertising & PR ... -
Published on Mar 12, 2025
CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi
SAN JUAN, PR – As brands navigate an increasingly competitive commerce landscape, the integration of customer relationship management (CRM) and commerce is emerging as a key strategy. Speaking at the Beet Retreat San Juan, Amy Lanzi, chief executive at …
Source: Beet.TV - New York - Neutral
- «
- 1
- »