The hushed conference rooms of Atlanta, where the Coca-Cola Company's global headquarters stood, had become a battleground. Not a physical one, but a digital, strategic, and profoundly influential one. The prize: the coveted North American media …
Last week Omnicom’s OMD announced that it had raided rival Publicis Groupe for senior talent. This week it’s Publicis’ turn to do the poaching. Media agency Spark Foundry, part of Publicis Media, has added two new leaders to its investment practice …
As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. The constant change has left marketers’ and agency execs’ heads spinning. An IAB survey released …
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Last month, Yahoo became the first DSP to adopt IAB Tech Lab's Data Transparency Label. Created after consultation with numerous industry bodies, the label promises a solution to a decades-old problem for marketers—the lack of visibility into what’s …
Typically, brands try to avoid engaging with their detractors online. But Halo Top claims it is recruiting them to try out its latest product as part of its “Ice Cream Like Never Before” campaign, supporting the new offering, which promises “mix-ins in …
WARC has announced that it has released the WARC Creative 100, an independent global benchmark of the world's most awarded campaigns and companies for creativity. Compiled by WARC Creative, the annual Creative 100 Ranking brings together the results of …
NEW YORK, NY, UNITED STATES, March 13, 2025 /EINPresswire.com/ -- Lisa Varshney has been named a 2025 Agency Vanguard by DTC Perspectives, recognizing her leadership in healthcare marketing. Varshney serves as Chief Strategy Officer at Heartbeat, …
SAN JUAN, PR – As brands navigate an increasingly competitive commerce landscape, the integration of customer relationship management (CRM) and commerce is emerging as a key strategy. Speaking at the Beet Retreat San Juan, Amy Lanzi, chief executive at …
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