.jpg&h=630&w=1200&q=75&v=20250320&c=1)
Heineken appoints WPP for global shopper and commerce marketing
The Dutch multinational brewing company Heineken has onboarded WPP as its global partner for shopper and commerce marketing. Led by VML Amsterdam, WPP will leverage WPP Open, its AI-powered operating system, to deliver shopper experiences at scale for …