![](https://yaffa-cdn.s3.amazonaws.com/adnews/live/images/dmImage/StandardImage/diana-polekhina-iufusothmgq-unsplash2.jpg)
Long Read: Cross-media measurement more pipe dream than practicality
Photo by Diana Polekhina on Unsplash. A true cross-media measurement solution in Australia may be more pipe dream than practicality. While the dream of agencies for a system able to measure reach and frequency across any medium - be it television, radio, …