![](https://www.marketingmag.com.au/wp-content/uploads/2024/08/MM_Traditional-Model-Robert-Tadros_Hero.jpg)
The evolution of performance marketing: From retainers to results
The word ‘partnership’ gets thrown around freely by marketing agencies these days. However, performance marketing agencies have traditionally operated on a retainer-based fee structure. Regardless of how well (or poorly) a client’s business performed, the …