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A service for marketing & advertising industry professionals · Tuesday, April 1, 2025 · 799,047,457 Articles · 3+ Million Readers
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Ogilvy & Mather News Monitoring

  • Published on 01:01 GMT

    BBH London + Creators Inc recreates iconic Johnnie Walker ad to launch IPA President Karen Martin’s manifesto to ...

    Karen Martin, the newly appointed President of the IPA and CEO of BBH, has unveiled a bold vision to revitalise advertising, reaffirming the vital role creativity plays in business success. While her agenda is set to impact the UK industry, her call for a …

    Source: Campaignbrief - Label Pending
  • Published on Mar 30, 2025

    Advertising giant WPP cuts diversity references from annual report

    The British advertising giant WPP has become the latest company to cut the phrase “diversity, equity and inclusion” from its annual report as the policies come under attack from the Trump administration. The agency, which counts the US as by far its …

    Source: The Guardian - Center-left
  • Published on Mar 30, 2025

    Ogilvy’s Geometry Global wins Bronze at ADFEST 2025

    Geometry Global Creative Group Head Nadeera Warawita with Bronze Sustainable Lotus Award (Education Category) at ADFEST 2025 in Pattaya, Thailand Sole Sri Lankan agency honoured this year, marking country’s first ADFEST victory since 2019 Geometry Global, …

    Source: Daily Mirror - Label Pending
  • Published on 09:57 GMT

    AKQA Co-founder Tom Bedecarré Has Died

    Tom Bedecarré, co-founder and former chairman of AKQA, has died at age 70.  In a career that spanned more than 35 years, Bedecarré was known as an innovator at the intersection of advertising and technology, and for leading one of the foremost digital …

    Source: Adweek - Label Pending
  • Published on Mar 31, 2025

    Folgate Advisors Launches AI Offer

    LONDON – Seven independent specialists within the fast-growing Folgate Advisors network have launched a suite of training, consulting and change management services to support agency and corporate executives with effective adoption of AI. The Folgate AI …

    Source: PRovoke Media - Neutral
  • Published on Mar 28, 2025

    Betfair unveils Safe Substitution feature in new ad campaign

    Sports betting provider Betfair has launched a new advertising campaign featuring football legends and brand ambassadors Ronaldo and Rivaldo to promote its latest feature, Safe Substitution. With Safe Substitution, a bettor’s wager on a specific player …

    Source: Yogonet International - Neutral
  • Published on Mar 28, 2025

    10 Questions on Advertising... with Translation president Jonathan Akwue

    The influential agency leader tells all on the day that still gives him nightmares, what the ad industry is getting wrong about culture and how he landed his dream job while attending The Masters.Jonathan Akwue is the type of person who could meet one of …

    Source: The Drum - Label Pending
  • Published on Mar 31, 2025

    Move and win roundup: Week of March 31, 2025

    Clemenger BBDO has officially relaunched today as a unified agency, merging three Omnicom creative brands—CHEP Network, Clemenger BBDO, and Traffik—into a 350-strong staff. CEO Lee Leggett leads the new entity, supported by a leadership team that includes …

    Source: Campaign Asia - Center-left
  • Published on Mar 27, 2025

    Coca-Cola Relaunches Iconic “Share a Coke” Campaign for a New Generation

    Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. The first-of-its-kind campaign, which sparked a global phenomenon by …

    Source: Marketing Communication News - Neutral
  • Published on 11:44 GMT

    A tower topped with a pangolin! The Oxford university building inspired by Tolkien … and the pandemic

    A carved stone pangolin clings to the top of the tower, its scaly tail curled into the crevice of a cornice, as if holding on for dear life. It crowns an arresting arrival to Oxford, the city of dreaming spires, the anteater taking its place on this …

    Source: The Guardian - Center-left
  • Published on 04:28 GMT

    WPP enters commerce and shopper marketing partnership with Heineken

    Heineken has chosen WPP to be “its global shopper marketing and commerce partner”. The announcement: WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken® brand portfolio, …

    Source: Mumbrella - Neutral
  • Published on 00:05 GMT

    Close-To-Home Media Welcomes Nathan Quailey As Director-Business Development

    Close-to-Home Media, a network of FM and DAB+ radio stations, 8,000 sporting clubs with out-of-home signage, digital marketing and online platforms, has welcomed Nathan Quailey, part-time, as director-business development. This new role will be a natural …

    Source: B&T - Neutral
  • Published on 10:14 GMT

    Michael Frohlich Exits Weber Shandwick

    (MENAFN- PRovoke) LONDON - Michael Frohlich, The Weber Shandwick Collective's EMEA chief executive and global chief client transformation officer, is leaving the agency after three years, PRovoke Media can reveal. His exit comes after the successful …

    Source: MENAFN - Uncategorized
  • Published on Mar 31, 2025

    Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

    Dive Brief: Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a press release.  VML Amsterdam, based near the Dutch brewer’s headquarters, will lead the account team. The work …

    Source: Marketing Dive - Label Pending
  • Published on Mar 31, 2025

    Will Hyper-Personalized AI Avatars Mean The End Of Chatbots? HeyGen Says Yes

    Wayne Liang, CTO of HeyGen chats with his Interactive Avatar at a SXSW 2025 Innovation Awards ... More demonstrationHeyGen In an age where impersonal chatbots and automated responses often frustrate rather than engage, HeyGen, a generative AI video …

    Source: Forbes - Neutral
  • Published on Mar 31, 2025

    WPP wins Heineken marketing deal amid AI push

    Monday 31 March 2025 2:52 pm Share Facebook Share on Facebook X Share on Twitter LinkedIn Share on LinkedIn WhatsApp Share on WhatsApp Email Share on Email WPP wins Heineken marketing deal amid AI push Beer giant Heineken has selected WPP as its global …

    Source: City A.M. - Center-right
  • Published on Mar 31, 2025

    Trump news at a glance: ‘I’m not joking’ – Trump says he could seek third term

    Donald Trump has said there are “methods” – if not “plans” – to circumvent the constitutional limit preventing US presidents from serving three terms, in an explosive interview in which he also said he was “very angry” with Vladimir Putin, threatened to …

    Source: The Guardian - Center-left
  • Published on Mar 31, 2025

    Close-to-Home Media expands management team

    Close-to-Home Media has appointed Nathan Quailey director business development. This new role builds on Quailey's previous experience as chief growth officer at Ogilvy Australia, where he served on the agency's leadership team for more than 10 …

    Source: AdNews - Label Pending
  • Published on Mar 31, 2025

    WPP leverages in house AI expertise to extend the Heineken account

    Alcohol advertising on buses will be banned in the new ruling out of SA WPP has broadened its brief with HEINEKEN to shopper marketing and commerce for the brewer’s brand portfolio. The global advertising group says this expansion underscores WPP’s …

    Source: AdNews - Label Pending

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