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Published on 15:14 GMT

WARC Releases Global Ad Spend Outlook 2025 / 26 — Q1 Update

WARC has released the Global Ad Spend Outlook 2025 / 26 — Quarter 1 Update. The study has found that global advertising spend is now on course to grow 6.7% this year to USD$1.15-trillion, a downgrade of almost one percentage point (pp) from WARC's …

Source: Media Update - Label Pending
Published on 04:27 GMT

Why traditional branding still matters in Singapore's marketing landscape

In the ever-evolving landscape of marketing, where digital strategies reign supreme, traditional branding techniques continue to hold their ground. In Singapore, traditional branding can feel outdated but it is not: Singapore’s mix of old-world charm …

Source: Campaign Asia - Center-left
Published on 11:07 GMT

McDonald's jumps on Studio Ghibli AI trend (and gets absolutely destroyed)

McDonald's Mexico is in the spotlight after unwisely jumping on an AI art trend that's got everyone talking. Last week, everyone was using AI to make Studio Ghibli-style memes out of well known images – with the boundaries between good and poor …

Source: Creative Bloq - Label Pending
Published on 12:19 GMT

Coca-Cola Revives 'Share A Coke' With New Digital Elements

Coca-Cola is reviving its “Share a Coke” campaign, combining the classic approach with the company’s increased focus on digital marketing in recent years. The campaign originally debuted in Australia back in 2011, featuring the message “Share a Coke with …

Source: MediaPost - Neutral
Published on 12:19 GMT

As Traffic Slows, Lululemon Bets On Brand-Building

Lululemon’s streak of outperforming the retail sector is showing signs of strain, with the company issuing a softer-than-expected forecast despite a strong holiday quarter. But its sights are set on a different prize: brand awareness. Revenues rose 13% …

Source: MediaPost - Neutral
Published on Mar 28, 2025

Podcast Ad Spending Dips in February, Yet Sportsbooks and BMW Shine.

BetterHelp remained podcasting’s biggest advertiser last month, according to Magellan AI, whose monthly report shows February spending was softer than a month earlier. It says the top 15 advertisers on podcasts spent a combined $44.76 million. That was …

Source: Inside Radio - Tennessee - Label Pending
Published on Mar 28, 2025

Global Ad Spend Forecast Downgraded Amid ‘Widespread Disruption from Trade Tariffs’

Global advertising spend is expected to grow 6.7% in 2025 to $1.15 trillion, according to a revised forecast from WARC. The projection, down nearly one percentage point from WARC’s November estimate, reflects increased market volatility. Growth for 2026 …

Source: Branding in Asia - Neutral
Published on Mar 28, 2025

Global Ad Market Faces US$20 Billion Cut Amid Mounting Economic Uncertainty

By The Malketeer WARC Report Predicts Digital Ad Spend to Remain Resilient The global advertising industry is bracing for a significant downturn, with projections indicating a $20 billion reduction in ad spend over the next two years. Economic volatility, …

Source: Marketing Magazine - Neutral
Published on Mar 28, 2025

WARC: Tariff Disruptions Mean Big Downgrade In Global Ad Market Prospects.

Global advertising spending is now on a path to expand by 6.7% this year to $1.15 trillion — a downgrade of almost one percentage point from November’s forecast due to growing market volatility, according to a new study from the World Advertising Research …

Source: Inside Radio - Tennessee - Label Pending
Published on Mar 27, 2025

Global Ad Spend Forecast to Drop by $20 Billion Amid Market Volatility

The ripple effects of U.S. trade tariffs are one of numerous factors expected to affect the global advertising market, resulting in a nearly $20 billion downgrade in ad spending. According to data provided by marketing analytics firm WARC, growth forecasts …

Source: Adweek - Label Pending
Published on Mar 27, 2025

WARC: Global ad market forecast downgraded due to tariffs disruption

The World Advertising Research Center (WARC) has downgraded its 2025 forecast for global advertising spend by almost percentage point, or nearly $US20 billion, to 6.7% due to growing market volatility. A further cut of 0.7 percentage points has been …

Source: AdNews - Label Pending
Published on Mar 27, 2025

Is the Era of International 4A Agencies Over?

In 1992, Shenzhen's Guanghua Road was buzzing with excitement. A golden “M” stood tall atop a three-story building—China's first McDonald's. A thousand-meter-long queue stretched outside, as eager customers waved 100-yuan bills. The store's …

Source: EqualOcean - Uncategorized
Published on Mar 27, 2025

Global ad spending expectations sink on trade war uncertainty: WARC

Dive Brief: Global ad spending expectations for this year and next have been slashed by $19.8 billion due to higher macroeconomic uncertainty, according to an updated forecast from WARC. The outlook was changed due to fears of stagflation and recession, …

Source: Marketing Dive - Label Pending
Published on Mar 27, 2025

2025 NFL free agency updates: Vikings show patience with Aaron Rodgers, but all signs point to J.J. McCarthy at QB1

It doesn't sound like the Minnesota Vikings are holding their breath on Aaron Rodgers, who is still contemplating his decision amid NFL free agency. Vikings general manager Kwesi Adofo-Mensah sounds all but all-in on J.J. McCarthy as the starter for …

Source: Yahoo Sports - Center-left
Published on Mar 27, 2025

Study: Global ad market growth downgraded by $20bn

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast …

Source: Advanced Television - Neutral
Published on Mar 27, 2025

Coca-Cola just resurrected its most iconic campaign ever

While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example dropped all the way back in 2011 – and it…

Source: Creative Bloq - Label Pending
Published on Mar 27, 2025

Eleven, Sefiani, Think take out Best Agency gongs at CommsCon Awards

The winning organisations, campaigns and PR professionals from the CommsCon Awards 2025 have been officially announced. In an extravagant event on Thursday night at Ilumina in Sydney, We Are Different’s work for Open Road, Open Up — a campaign launched by …

Source: Mumbrella - Neutral
Published on Mar 27, 2025

Colenso BBDO takes out coveted Agency of the Year title at 45th NZ AXIS Awards; The Sweetshop named Production Company ...

March 27 2025, 6:01 pm | BY Ricki Green | No Comments The winners of the 45th AXIS Awards have just been announced tonight at the Viaduct Events Centre in Auckland, where the industry gathered to recognise and acknowledge outstanding creative campaigns …

Source: Campaignbrief - Label Pending
Published on Mar 27, 2025

Global adspend growth forecasts cut by nearly $20 billion due to market volatility

The ad market is experiencing a downgrade with global adspend growth forecasts cut by $19.8 billion due to market volatility, according to a report by WARC. The global ad market is now expected to grow 6.7% this year – a 0.9 percentage point lower than …

Source: Campaign Asia - Center-left

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Published on March 31, 2025 - 11:45 GMT

Do More Influencers Mean More Profit? Decoding the ROI Equation in Marketing

Exploring the dynamics of scaling influencer marketing - uncover how ROI, saturation, and storytelling converge to reveal the fine balance. NEW YORK, NY, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Eric Malley Explores the ROI Equation …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on March 31, 2025 - 15:05 GMT

Able&Co. Continues Award-Winning Streak with Recognized Excellence in Advertising and Branding

Able&Co.’s award-winning work continues to help organizations across all industry verticals elevate their brand and stand out in their market. RALEIGH, NC, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Able&Co. has once again …

Distribution channels: Business & Economy, Consumer Goods ...

Published on March 31, 2025 - 12:00 GMT

Shirofune Wins Gold in the 2025 ANA Marketing Technology Awards

EL SEGUNDO, Calif., March 31, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading automated digital advertising management platform that services major advertising agencies worldwide including Dentsu, is proud to announce that Founder and CEO Mitsunaga …

Distribution channels: Media, Advertising & PR ...
Published on March 31, 2025 - 14:00 GMT

NP Digital Releases Second Annual Digital Marketing Salary Trends Report for 2025

San Diego, March 31, 2025 (GLOBE NEWSWIRE) -- NP Digital, a global leader in end-to-end digital marketing, released its second annual Digital Marketing Salary Trends Report for 2025, providing an in-depth look at compensation, benefits, and job …

Distribution channels: Media, Advertising & PR, Science ...

Published on March 31, 2025 - 13:30 GMT

Exults to Present Legal Marketing Innovation at ABA TECHSHOW 2025

Exults to showcase AI-powered legal marketing solutions at ABA TECHSHOW 2025, helping law firms boost visibility, leads, and growth. CHICAGO, IL, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Exults, a premier digital agency and AI …

Distribution channels: Companies, Conferences & Trade Fairs ...
Published on March 31, 2025 - 13:00 GMT

Global Digital Out Of Home Advertising Market: Key Drivers, Trends, Growth Opportunities, And Forecast 2025-2034

The Business Research Company's Digital Out Of Home Advertising Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 LONDON, GREATER LONDON, UNITED KINGDOM, March 31, 2025 /⁨EINPresswire.com⁩/ -- Offering deep …

Distribution channels: Business & Economy, Healthcare & Pharmaceuticals Industry ...
Published on March 31, 2025 - 13:05 GMT

Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025 …

Distribution channels: Media, Advertising & PR ...
Published on March 31, 2025 - 14:27 GMT

First Commonwealth Federal Credit Union Honored with Two Diamond Awards for Innovative Small-Minded Banking Campaign

ALLENTOWN, PA, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- First Commonwealth Federal Credit Union has been recognized among the nation's best in credit union marketing, earning two prestigious Diamond Awards from America's Credit …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

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Published on March 31, 2025 - 15:49 GMT

Keyword Selection Strategies for Effective SEO Advertising Campaigns

NEW ORLEANS, LA, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Strategic keyword selection continues to play a pivotal role in determining the success of online advertising campaigns. As digital landscapes evolve and competition intensifies …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on March 31, 2025 - 15:36 GMT

New Book Release: 'Religion and Science: Thoughts of a Common Jim' – A Fresh Take on Faith and Reason

Exploring the Debate Between Science and Religion CA, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Author James Hillman invites readers to embark on an insightful journey through the age-old debate between religion and science in his …

Distribution channels: Book Publishing Industry, Education ...
Published on March 31, 2025 - 15:35 GMT

Exclusive Opportunity: Indiana.com, One of the Most Coveted Geo-Domains, Now Available for Sale

Rare domain presents exclusive opportunity to secure iconic online address tied to one of America’s most recognized states. INDIANAPOLIS, IN, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Indiana.com, a premium geo-specific domain, is now …

Distribution channels: Business & Economy, IT Industry ...
Published on March 31, 2025 - 15:15 GMT

Mel Gibson, Danny Glover, Steve Guttenberg, Helen Hunt Bolster FAN EXPO Philadelphia Celebrity Guest List

‘Lethal Weapon’ Duo, ‘Police Academy,’ What Women Want,’ Stars Join Standout Field as New Additions at Pennsylvania Convention Center, May 16-18 PHILADELPHIA, PA, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- The already star-studded FAN …

Distribution channels: Business & Economy, Conferences & Trade Fairs ...
Published on March 31, 2025 - 15:14 GMT

Tokyo Creative Salon: Crosstown Fashion & Design Fair Promoting Tokyo as a World-Leading Creative City

TOKYO, JAPAN, March 31, 2025 /⁨EINPresswire.com⁩/ -- For the sixth springtime in a row, Tokyo has turned into a city-wide showground, blessed by cherry blossoms. Tokyo Creative Salon — an annual celebration of ingenuity in fashion, design and …

Distribution channels: Beauty & Hair Care, Business & Economy ...
Published on March 31, 2025 - 15:13 GMT

Tokyo Creative Salon: Crosstown Fashion & Design Fair Promoting Tokyo as a World-Leading Creative City

TOKYO, JAPAN, March 31, 2025 /⁨EINPresswire.com⁩/ -- For the sixth springtime in a row, Tokyo has turned into a city-wide showground, blessed by cherry blossoms. Tokyo Creative Salon — an annual celebration of ingenuity in fashion, design and …

Distribution channels: Beauty & Hair Care, Business & Economy ...
Published on March 31, 2025 - 15:08 GMT

Morris Injury Law Celebrates Milestone Achievement with 400 Five-Star Google Reviews

LAS VEGAS, NV, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Morris Injury Law, a top-rated personal injury firm serving the Las Vegas community, proudly announces a major milestone—400 five-star reviews on its Google Business profile. This …

Distribution channels: Amusement, Gaming & Casino, Culture, Society & Lifestyle ...
Published on March 31, 2025 - 15:05 GMT

Able&Co. Continues Award-Winning Streak with Recognized Excellence in Advertising and Branding

Able&Co.’s award-winning work continues to help organizations across all industry verticals elevate their brand and stand out in their market. RALEIGH, NC, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Able&Co. has once again …

Distribution channels: Business & Economy, Consumer Goods ...
Published on March 31, 2025 - 15:00 GMT

ChannelE2E Survey: Vertical Market MSPs Post Record Growth In 2024

Sector Tops $2.5bn, an 11% increase over prior year. NEW YORK, NY, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Cybersecurity business intelligence company CyberRisk Alliance (CRA) and ChannelE2E, the leading resource for MSPs, IT service …

Distribution channels: Companies, Conferences & Trade Fairs ...
Published on March 31, 2025 - 14:49 GMT

Urban Narratives: A Contemporary Art Exhibition Exploring the City as Canvas

A multimedia group exhibition curated by Fern Messa Joson, exploring memory, movement, and meaning in the urban experience. NEW YORK CITY, NY, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Bushwick Gallery announces Urban Narratives: The …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on March 31, 2025 - 14:37 GMT

MIRRIAD PARTNERS WITH GROUP BLACK TO POWER VIRTUAL PRODUCT PLACEMENT ACROSS CULTURALLY CONNECTED CONTENT

AI-Powered Platform to Enhance Brand Integration & Audience Engagement Within Group Black’s Expansive Content Slate NEW YORK, NY, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Mirriad, a leader in Virtual Product Placement (“VPP”), …

Distribution channels: Media, Advertising & PR ...
Published on March 31, 2025 - 14:27 GMT

First Commonwealth Federal Credit Union Honored with Two Diamond Awards for Innovative Small-Minded Banking Campaign

ALLENTOWN, PA, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- First Commonwealth Federal Credit Union has been recognized among the nation's best in credit union marketing, earning two prestigious Diamond Awards from America's Credit …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on March 31, 2025 - 14:00 GMT

Tokyo's Nighttime Magic: How Anime Projection Mapping is Transforming the City's Streets

TOKYO, JAPAN, March 31, 2025 /⁨EINPresswire.com⁩/ -- Imagine walking through Tokyo at night, where the streets come alive with vibrant anime projections. From March 15 to 23, Naka- Ikebukuro Park in downtown Tokyo was a hub of excitement as …

Distribution channels: Book Publishing Industry, Business & Economy ...
Published on March 31, 2025 - 14:00 GMT

OPIC Technologies, Inc. Advances 3D Livestreaming for Adventure Athletes

OPIC’s 3D livestream technology offers a more immersive way for adventure athletes to share training, challenges, and environments in real time. ORLANDO , FL, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- OPIC Technologies, Inc., a leader …

Distribution channels: Companies, Media, Advertising & PR ...
Published on March 31, 2025 - 13:41 GMT

Infocepts Unveils How Generative AI Powers Personalized E-Commerce Product Descriptions to Boost Conversions

Infocepts guides retailers on using Generative AI to boost e-commerce through compelling product descriptions that enhance SEO and CX while driving conversions. WASHINGTON, DC, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Every product …

Distribution channels: Business & Economy, Consumer Goods ...
Published on March 31, 2025 - 13:00 GMT

Renowned Physicist Dr. Young Suh Kim Honored By Close Up Radio in the Field of Science

Close Up Radio honors one of our most respected guests, Dr. Young Suh Kim BELTSVILLE, MD, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Science has brought us many new discoveries. Just as important as these discoveries are the scientists …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on March 31, 2025 - 13:00 GMT

The Salem Love Psychic Reverend Barbara E. Szafranski Recently Featured on Close Up Radio

SALEM, MA, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- The Salem Love Psychic is proud to present the profound insights of Barbara Szafranski, widely recognized as The Love Psychic. At 89 years of age, Barbara continues to inspire …

Distribution channels: Book Publishing Industry, Culture, Society & Lifestyle ...
Published on March 31, 2025 - 13:00 GMT

Life Coach and Self-Awareness Guide Fredah Mainah PhD Recently Featured on Close Up Radio

IRVING, TX, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Fredah Mainah, PhD is more than a coach, she is the leader of a community designed for self-discovery and self-leadership. Originally from Kenya, she is forever linked to immigration …

Distribution channels: Companies, Education ...
Published on March 31, 2025 - 13:00 GMT

RobinHood Diamonds Releases Guide on Selecting Premium Lab-Grown Diamonds

Diamond rings at an exceptional value: A No-Brainer Proposition NEW YORK, NY, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- RobinHood Diamonds disrupts the traditional diamond jewelry industry by focusing on affordability, transparency, …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on March 31, 2025 - 13:00 GMT

Debbie Bishop's "What Is The Meaning Of Life? YOU" Offers a Deeply Introspective Journey to Unlock Your Full Potential

"What Is The Meaning Of Life? YOU" is a powerful tool that encourages readers to look within and discover their true selves and live joyous lives. LOS ANGELES, CA, UNITED STATES, March 31, 2025 /⁨EINPresswire.com⁩/ -- Debbie Bishop's " …

Distribution channels: Media, Advertising & PR ...