70% of CMOs Utilize Less Than Half of their Marketing Technology Largely Driven by a Strategic Skills Deficit
New research study reveals a surge in AI investment by B2B CMOs despite current martech underutilization BRISTOL, UNITED KINGDOM, May 1, 2024 /EINPresswire.com/ -- An annual survey of 315 B2B CMOs, Digital Connections 3.0, reveals that 7 out of …