
BBH India’s Paritosh Srivastava: ‘Creativity will continue to be led by human capital’ amidst AI rise
Publicis Groupe South Asia recently named Paritosh Srivastava CEO of BBH India, in addition to his role as leader of Saatchi & Saatchi India and Saatchi Propagate. He talks to Christina Moniz about his plans for each of these agencies and explains how …