Published on
Jun 20, 2025
‘It’s not your brand, it’s the consumer’s,’ says Philips marketing chief Josefien...
Initiatives such as ‘Fixables’ and ‘Share the Care’ are bringing the philosophy of the health tech brand to life, but its head of marketing is quick to remind The Drum who the real owner of any brand actually is.In today’s brand-centric age, where …
Source:
The Drum
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Pending
