C2MTL Unveils Its Full Program and Headliners

In a context marked by uncertainty, social and environmental upheavals, the C2 Montréal business event stands as a rallying point for those who want to think differently, build together, and take concrete action. This 2025 edition, which will be held from May 20 to 22, 2025, at the Grand Quai of the Port of Montreal, today unveils a bold program that reflects the major challenges of our time. More than 100 experts from around the world will take part in over 40 conferences, labs, and coaching sessions, promising an immersive and inspiring experience for all participants.

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The conference program has been designed to reflect the depth and diversity of the following industries: real estate, architecture and construction, entertainment, communication and events, as well as retail and luxury. Digital technologies and platforms will also be at the heart of the discussions.

Each day of C2MTL is meticulously crafted around key themes – experiential, sustainability, and transformative technologies – to explore the major issues that will shape tomorrow's world. In a bold and barrier-free environment, the event invites participants to immerse themselves in thought-provoking insights and engaging discussions on essential topics.

DAY 1 — EXPERIENTIAL (MAY 20 2025)
Creativity reveals itself through sharing. From day one, immerse yourself in immersive experiences where ideas, emotions, and connections intertwine to inspire and drive action.

Brand on the Move: How Rogers Became Canada’s Communications and Entertainment Company — Main stage
Terrie Tweddle (Rogers)
Staying Iconic In a World That Won’t Sit Still — Main stage
Daphné Cousineau (Jimmy Choo) and Michael Ventura
Past the Metrics: Creativity Leads the Way — Main stage
Sofia Hernandez (TikTok)
How do you turn a city into a stage-and a river into a story? — Main stage
Thomas Jolly and Thierry Reboul (Paris 2024 Olympic Games)
Some stories aren’t told. They’re entered— Main stage
Félix Lajeunesse and Paul Raphaël (Felix & Paul Studios)
Luna Luna: The Return of the World’s First Art Amusement Park — Main stage
Michael Goldberg (Luna Luna)
Leading From the Inside Out: The Power of Empathy — Main stage
Michael Ventura
Crafting Content Experiences That Build Belonging and Value — Main stage
Kim Adams (Niantic), Emilie Baltz (Gensler) and Diana Williams (Kinetic Energy Entertainment)
Winning In The Attention Economy — Main stage
Alec Chapados (Dgenz), Léo Ramlall (Dgenz) and Anthony William Shannon (Good Companies)
Feel Your Brand — How to Leave a Lasting Mark — Cabaret scene
Noire Mouliom (Métisse) and Stanley Vaganov (Métisse)
The Risk You Can’t Skip: Moving Without a Map — Cabaret scene
Jeff Luini
Practical Utopias and the Scaffolding of Imagination — Cabaret scene
Jonathan Lapalme (Les Interstices)
Beyond Customers: Building Brand Communities That Last — Tower
Joy Allen-Altimare (Saucony)
Who Let the Fans In? How Fandoms Are Building Brands — Tower
Catherine Martel (Haus of Park)
Where We Belong: How Architecture Builds Our Stories — Tower
Andrew King (AKAFLDWRK) and Angela Silver

DAY 2 — SUSTAINABILITY AND INNOVATION (MAY 21 2025)
Innovation drives change. On this second day, think boldly, act responsibly, and imagine solutions that build a better tomorrow.

The Next Altitude: Sustainability in the Skies — Main stage
Valérie Durand (Air Canada), Justin Erbacci (Airports Council International World), Catherine Guillemart (Airbus) and Andrew Matters (International Air Transport Association)
Movement, Not a Moment: The Changing Face of Hockey — Main stage
Kimberly Davis (National Hockey League), Georges Laraque (Ultime Sports Collection) and Bobby Sahni (Ethnicity Matters)
Canada at the Crossroads — Main stage
Harley Finkelstein (Shopify) and John Stackhouse (Royal Bank of Canada)
What happens when we stop rushing—and start listening? — Main stage
Alexandra Stréliski
The Future is a Living Thing — Main stage
Craig Dykers (Snøhetta)
Are Brands Replacing Ballots? — Main stage
Eva Hartling (The Brand is Female), Céline Lippi (Luxury Tech Fund) and Martine St-Victor (Edelman Montréal)
Entrepreneurs & Artists: How Can Success and Purpose Go Hand in Hand? — Main stage
Alexandre Mars (Epic Foundation, blisce/ & INFIИITE) and Fabien Marsaud (Grand Corps Malade)
Change the Rules. Build Differently — Main stage
Tommy Bouillon (Maçonnerie Gratton) and Éric St-Arnaud (Renaissance Québec)
The Impossible Pair: Stephen Bronfman and Andy Nulman Discuss PACT! Their New Anti-Hate Project — Main stage
Stephen Bronfman and Andy Nulman (PACT!)
Facts Don’t Change Minds. Stories Do — Cabaret scene
Claire Bouchard (La Presse)
The Unseen Cost of Every Click — Tower
Chandra Cirulnick (Yahoo) and Benoît Skinazi (Sharethrough)
The Great Succession — Tower
Stéphanie Benoît (Agropur), Chantale Coulombe (Collège des administrateurs de sociétés), Estelle Metayer (Competia)
The Value of Having Values — Tower
Andréanne Marquis (Womance)
Molson District Rising: How We Build a City That Lasts — Tower
Martin LeBlanc and Jean Pelland (Sid Lee Architecture)
Driving Change Together: How to Mobilize the Private Sector for Social Impact — Tower
Gideon Maltz (Tent Partnership for Refugees)

DAY 3 — TRANSFORMATIVE TECHNOLOGIES (MAY 22 2025)
Charting the course to tomorrow. On this third day, discover how AI and technologies amplify creative potential and reinvent industries.

How Far Would You Go to Do What’s Right? — Main stage
Tyler Shultz
Redefining Who Gets to Create — Main stage
Willonius Hatcher
Cool is not a KPI — Main stage
Xanthe Wells (Pinterest)
Creativity for All: Tools That Power Possibility — Main stage
Jimmy Knowles (Canva)
The Butterfly Effect of AI on Society and the Planet — Main stage
Sasha Luccioni (Hugging Face)
Lending Reinvented: AI, Innovation & Canadian Grit — Main stage
Malik Yacoubi (nesto)
The Future Sounds Human — Cabaret scene
Verena Papik (Talkalytics)
How to Make AI Work Better For You — Cabaret scene
Nicholas Yee (Intuit)
Beyond the Blueprint: AI and the Future of Design — Cabaret scene
Tim Fu (Tim Fu Studio)
Code & Counsel: Mastering AI’s Legal Landscape — Cabaret scene
Yovan Grulovic and Gah-Yee Won (Intuit)
Listening at Scale: AI, Community, and the Future of Dialogue — Tower
Spencer Baim and Beth Goldberg (Jigsaw Google)
Not all disruption makes noise. Some of it hides in plain sight. — Tower
Marie-Hélène David (Myni), Katherine Homuth (SRTX), Jonathan Robin (Station agro-biotech)
Reclaiming History, Rebuilding Cities, Shaping Lives — Tower
Paula Trujillo (Conexiones Creativas)

"C2MTL is much more than an event: it's a global showcase for innovation and creativity. Each year, thousands of visionaries and international experts converge in Montreal to discover the talent, ingenuity, and economic and cultural vibrancy that make our metropolis strong," states Christine Fréchette, Minister of Economy, Innovation and Energy, Minister Responsible for Regional Economic Development and Minister Responsible for the Metropolis and the Montreal Region.

"We are presenting a program rooted in current issues with concrete approaches to address them. The speakers will explore the major transformations of our time: our consumption patterns, our forms of entertainment, our social life, and our increasingly intimate relationship with technology. C2 Montréal unites founders, creators, and builders who dream big, move fast, and act boldly. This is where ideas meet, meaningful connections form, and action begins," declares Anick Beaulieu, President of C2 Montréal.

In addition to the various conferences, participants will be able to attend labs, which are immersive and interactive workshops, performances, master classes, braindate sessions, networking cocktails, and other enriching activities.

The complete program is available here.

C2 Montréal thanks its partners, including Sid Lee, Cirque du Soleil, the Government of Quebec, the Government of Canada, the City of Montreal, Tourisme Montréal, Kyu, Adweek, Rogers, La Presse, Fairmont The Queen Elizabeth, Air Canada, CDPQ, Braindate (E-180), Stingray, LaMajeure, KPMG, Power Corporation, INTUIT TurboTax, the Port of Montreal, The Chamber of Commerce of Metropolitan Montreal, Montréal International, La Factry, ABP and Solotech.

C2 is partnering with ADWEEK, the global reference in marketing, advertising, and industry trends. Starting in 2025, this strategic partnership is part of a three-year collaboration, where ADWEEK will fully integrate into the C2 Montreal ecosystem—on stage, through exclusive content, and via large-scale media deployment. This alliance strengthens C2's relevance among advertising agencies, marketers, and business professionals seeking to connect impactfully with their target audience.

To access speaker biographies and tickets, visit https://c2montreal.com/en.

To watch the video of the 2025 edition, click here.

About C2MTL

Founded in 2012 by the creative agency Sid Lee in collaboration with its founding partner Cirque du Soleil, C2 Montréal is the leading business event in Canada. A true playground for imagination, C2 Montréal is an immersive three-day experience set in a highly creative environment, attracting over 5,000 participants from more than 60 countries and over 30 industries. It is an internationally renowned forum for entrepreneurship, innovation, and creativity, where one in four participants experiences an increase in business opportunities through the thousands of conversations started at each edition. The event is an exceptional way to create and grow the value of startups, SMEs, and large companies. For more information: https://c2montreal.com/.

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