2X Secures Strategic Investment from Insight Partners to Scale Marketing-as-a-Service Category Leadership

Investment accelerates 2X's mission to transform B2B marketing and revenue operations in $100+ billion market

/EIN News/ -- MALVERN, Pa., March 18, 2025 (GLOBE NEWSWIRE) -- 2X, a leader in subscription-based marketing as a service (MaaS), today announced a strategic secondary investment from Insight Partners, a global software investor. The investment comes less than two years after 2X's initial backing from Recognize, further validating the company's approach to transforming how B2B organizations scale their marketing and revenue operations to accelerate sustainable growth.

Insight’s investment reflects confidence in 2X's tech-enabled subscription-based services model, which enables marketing leaders in today's resource-constrained environment to achieve greater impact and flexibility while lowering the overall cost of growth. Combined with Recognize’s expertise in next-generation, tech-enabled services businesses, Insight’s renowned software expertise will help create a powerful foundation for 2X’s continued innovation and growth.

"This investment is validation that our marketing-as-a-service model is the solution to the challenges B2B go-to-market leaders face," said Domenic Colasante, CEO of 2X. "As B2B growth targets become more ambitious while budgets tighten, our solution enables leaders to accomplish more with less—greater impact, reduced costs, and complete flexibility. We’re excited to have Insight on board along with Recognize to help accelerate our mission to transform how B2B organizations scale revenue growth without increasing costs or operational overhead."

According to market analysis, the total addressable market for B2B marketing outsourcing, including internal labor, agency services, and technology services, exceeds $100 billion and is expanding at more than 20% annually. With only a small fraction currently being outsourced efficiently, 2X's scalable MaaS model is well positioned to grow.

"At Recognize, we believe the next generation of service companies is emerging, and 2X is a prime example of that evolution," said David Wasserman, Managing Partner at Recognize. "Since our initial investment less than two years ago, we’ve enjoyed working with the talented 2X team. We believe the addition of Insight Partners will accelerate Dom's vision of building the preeminent B2B marketing-as-a-service firm."

"2X first landed on our radar through their work with Insight’s portfolio companies. We were impressed with their innovative business model and strong product-market fit in solving critical go-to-market challenges for B2B organizations," said Jeff Horing, Co-Founder and Managing Director at Insight Partners. "We're excited to partner with 2X to help scale this market to its full potential."

Richard Matus, Principal at Insight Partners, added: "We believe 2X is a market leader in the subscription tech-enabled services market, and we’re optimistic about the future of this category. 2X addresses a critical inefficiency in how marketing teams operate, creating a great opportunity to transform the B2B go-to-market landscape."

"2X, Insight Partners, and 6sense share a vision for revolutionizing go-to-market execution at scale," said Jason Zintak, CEO at 6sense, an Insight Partners portfolio company and 2X strategic partner. "As their largest technology partner, we've seen firsthand how the 2X team can deliver tangible value through innovation and operational excellence. This partnership aims to expand their reach and enhance how B2B companies approach their entire revenue generation process."

Canaccord Genuity served as exclusive financial advisor to 2X in this secondary investment.

About 2X

2X is a leading B2B marketing-as-a-service firm that helps marketing leaders achieve greater impact while lowering costs through its managed services delivery model. Servicing over 150 clients including SAP, Ricoh, Docker, Hyland, Seismic, Qlik, and GoTo, 2X provides dedicated and highly skilled FTEs who specialize in marketing operations, martech management, campaign execution, content and creative production, and strategy consulting services. With more than 1,000 team members globally, 2X is backed by private equity firms Recognize and Insight Partners and has been recognized as one of the fastest-growing companies in the US by Inc. and the Financial Times. For more information, visit www.2X.marketing or follow us on LinkedIn.

About Recognize

Recognize is a technology investment platform exclusively focused on the technology services industry. The firm provides operational expertise, industry insights, and strategic capital to innovative companies in this sector. Recognize is led by industry veterans Frank D'Souza, Raj Mehta, Charles Phillips, and David Wasserman. To learn more, visit www.recognize.com.

About Insight Partners

Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of September 30, 2024, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 800 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and the Bay Area. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on X @insightpartners.

Media Contact:
Audree Hernandez
JMAC PR for 2X
2X@jmacpr.com