Text 100 Hong Kong appoints Anna Lee as Managing Consultant

Lee brings broad mix of marketing communications and management experience to agency

Hong Kong, 12/03/2010 — Text 100 APAC announced today the appointment of Anna Lee as the managing consultant and office lead of Text 100 Hong Kong. Bringing 17 years of Asia Pacific communications and integrated marketing experience, Lee will oversee the business strategy, key client relationships, people and office management for the agency’s Hong Kong operation.

Lee joins Text 100 from A-World Consulting where she was Deputy General Manager. She brings to Text 100 a diverse marketing communications background from stints both in-house and with agencies. Anna has worked with a range of IT, consumer and finance brands, with wide-ranging experience across media relations, corporate communications, integrated marketing, advertising and event management, partnered with in-depth experience in issues and crisis management.

“The Hong Kong business will be complemented by Anna’s broad skill base and her wealth of experience will bring added value to our clients,” said Steven Murphy, Regional Director North Asia, Text 100.

Lee’s appointment further strengthens the senior talent based out of Text 100’s Hong Kong office including Global Social Media Practice Lead, Jeremy Woolf, and Vice President and APAC Digital Lifestyle Lead, Erica Pompen. Text 100 Hong Kong has also bolstered its team with the appointment of new junior level staff.

Prior to joining A-World Consulting, Lee held roles with Lee Kum Kee International Holdings, Crown Media International, ESPN Star Sports and J. Walter Thompson.

Lee holds an MBA from University of Durham Business School, United Kingdom. She also graduated with Higher Diploma in Translation and Interpretation from City University of Hong Kong, and continued her Bachelor of Arts degree in Applied Linguistics from the same institution. Lee is fluent in English, Cantonese and Mandarin.