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A service for marketing & advertising industry professionals · Thursday, October 1, 2020 · 527,430,084 Articles · 3+ Million Readers

Canon Equipment & Training Used by KAS Print for COVID-19 Response in Nigeria

Canon Central and North Africa (CCNA) (www.Canon-CNA.com) a leader in imaging solutions, is proud to support and highlight its partners making a special effort to support vulnerable people through the COVID-19 crisis. Today, CCNA would like to put a spotlight on KAS Print in Nigeria, as they find innovative ways to assist brave healthcare workers and public safety efforts in Africa’s most populous nation during the coronavirus pandemic.

Nigeria is home to over 200 million people, many without the financial means to protect themselves from the novel dangers of the COVID-19 pandemic. On the 27th of February 2020, Nigeria confirmed its first case and after one hundred days (June 6th), the country had officially registered 11,844 confirmed cases and 333 deaths on a curve that is still expected to rise, especially if the virus reaches the vulnerable refugee populations of the country’s northeast. Stay-at-home orders have increased financial pressure on many, while the sharp drop in the oil price has put a strain on the Nigerian economy as a whole.

To fight the virus head-on, KAS Print have created protective face shields made of laser cut and shaped transparent acrylic. Covering the entire face, the shield protects the mouth, nose, and eyes from the droplets that carry the virus, while giving a full field of vision and adequate airflow for user comfort. The design also offers personalised labels, printed on the Canon Colorado UV Gel Printer, to reinforce health and safety messages alongside company or sponsor branding. KAS Print has already produced more than 100,000 protective face shields, which have received approval from the relevant regulatory authorities, and plans to produce more than one million by the end of 2020. As the number of cases in Nigeria continues to rise, it is essential that this kind of personal protective equipment (PPE) is made available.

The protective face shield is just one of the three essential products in the COVID-19 PPE kit box. Produced by KAS Print, the kit is designed for distribution in hospitals, companies and government entities, to help reduce the spread of the virus between workers, customers, and visitors. Every kit box contains a face shield, a face mask for additional protection of the mouth and nose, and liquid sanitiser for the hands, covering all four key areas of the body in one kit. The PPE kit box itself, is cut and creased using a flatbed cutter and personalised with instructions printed on the Canon C10000 and Colorado.

“COVID-19 is an unprecedented global crisis and personal protective equipment (PPE) is central to the solution in all affected nations. In order to slow the spread of the virus in Nigeria, it is essential that we make more PPE available through initiatives like those of KAS Print,” says Ben Gossage, B2B Sales and Marketing Director at CCNA. “KAS Print has been a loyal customer of Canon and we are especially proud that our printing solutions can be used to support their worthy efforts. We will need many more stories like this to protect the vulnerable through these challenging times.”

The collaboration between Canon and KAS is based on multi-sector knowledge, secure data management, and value-added solutions that foster customer-focused innovation. These skills have been influential in KAS Print’s crisis response for schools and public health campaigns. Using the Canon Colorado and C10000, the company has produced awareness leaflets, signage, and floor instruction for retail, hospitals, government offices, and other public spaces. Educating and reminding the public to stay vigilant are fundamental elements of this health emergency and, in Nigeria, KAS Print is playing a key role in that space.

The nature of this pandemic is forcing us to re-think many aspects of our lives related to human contact and sharing of objects that could transmit the virus. For schools in Nigeria, the sharing of textbooks between numerous children is commonplace and represents a key challenge in the efforts to maintain education while safely social distancing. KAS Print has launched a campaign in several schools to print individual and personalised school books for every student, helping to protect the education process and entire neighbourhoods from the spread of the disease.

“We have found in Canon a trusted partner that shares our values and is committed to helping us successfully anticipate our customers' needs. The equipment and training we have received from Canon certainly contributed to our various initiatives during the COVID-19 crisis in Nigeria,” says Ademola Kasumu, Managing Director and CEO at KAS Print. “We hope for a quick resolution to the crisis in Nigeria and around the world, and appreciate the support of international partners like Canon in our local efforts to slow the spread of the virus here in Nigeria.”

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media Contact: Canon Central and North Africa Mai Youssef e. Mai.youssef@canon-me.com

APO Group - PR Agency Ewetse Khama e. Ewetse.khama@apo-opa.com

About Canon Central and North Africa: Canon Central and North Africa (CCNA) (www.Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good.

Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: www.Canon-CNA.com

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