Advanced Crisis Training Workshop: What’s New & What’s Working to Protect Your Brand’s Reputation in the Era of Cyber Attacks

OAKLAND, Calif. - (NewMediaWire) - July 15, 2014 - PR professionals looking to update their crisis plans will learn how to incorporate social media and even mobile contingencies in a new half-day webinar by PR University. This exclusive roundtable will offer steps, skills and practical tips for easily creating crisis plans from scratch or bringing them up to date so PR pros can protect their organizations — and boost their own profiles as strategic counselors.

PR pros who attend Advanced Crisis Training Workshop: What’s New & What’s Working to Protect Your Brand’s Reputation in the Era of Cyber Attacks will discover the anatomy of common crises — and the steps to take at each phase. They’ll develop a practical, social-media-savvy crisis plan using simple templates and techniques that work every time — and learn how to employ them. The results feel like magic, but it’s simply what happens when PR pros harness the crisis management principles, methods, templates and checklists shared here.

This PR University webinar takes place on Friday, July 25, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

James E. Lukaszewski, APR, Fellow PRSA, The Lukaszewski Group Division of Risdall Public Relations

Josh Dahmes, President of Digital Marketing, Risdall

What PR pros will learn:

• How to define a crisis — what differentiates a crisis from other issues organizations can face, and how to respond to each

• The words and actions that can worsen a crisis situation

• The comments and behaviors that can move the situation to resolution

• How to become a verbal visionary and a trusted counselor in an organization

• Steps to create effective crisis communication strategies, policies and procedures

• How to prepare a truly useful — and social-media-ready — crisis plan

• How to conduct crisis drills and use the latest crisis response checklists

• Choose the response activation process best suited to an organization

• Building a “dark site” to assure that prompt, accurate information is available to the media and others who need up-to-date, accurate information

• Best ways to involve upper management in all phases of planning and testing

• Principles and best practices for managing the victim dimension

• How to use social media and traditional media relations in tandem during crises

• Techniques to help PR pros assess their Web readiness

• Proven ways to create a social media active response team (SMART)

• How to crisis-proof a company against social media attacks

• Protecting a brand and keeping bad news, lies, rumors or worse from spreading online

• How to counsel leadership on key issues in social-media-related crises

• How to gain some control over what Google is saying and showing about a brand

• Recognizing the power of and need for images and videos, more than just words

• How to perform an SEO audit in less than 5 minutes

• How to detect and deter the nine most common tactics of on-line attack

• And more …

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management — a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $695 per login. Participants in this half-day webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.