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A service for marketing & advertising industry professionals · Thursday, December 7, 2023 · 673,493,482 Articles · 3+ Million Readers
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  • Published on 05:28 GMT

    Hate speech ads approved on social media, group says

    Facebook, X, TikTok and YouTube have all approved adverts featuring extreme and violent misogynistic hate speech against women journalists in South Africa, according to a new investigation by Global Witness and the South African public interest law firm, …

    Source: RTE Ireland - Public Broadcaster
  • Published on Dec 6, 2023

    7 Outdated Public Relations Tactics You Should Avoid

    by Kandia Johnson December 6, 2023 Ready to spread the news about your business? Here are 5 public relations tactics that will kill your chances at getting exposure for your brand or business. Originally Published Oct. 7, 2018 I hate to be the one to tell …

    Source: Black Enterprise - Label Pending
  • Published on Dec 6, 2023

    Peter Field: Marketers are too disinvested in TV advertising

    Television advertising has always enjoyed a recognition for impact. Compared with digital equivalents it is undervalued for what it can offer to businesses, according to effectiveness expert Peter Field, who said marketers are “too disinvested” in the …

    Source: Marketing Week - Label Pending
  • Published on Dec 6, 2023

    The 7 Worst Tech Ads of All Time

    Tech companies are good at many things — like making tech products — but marketing those products is often a different story. While there have been some truly iconic ads over the years, there have also been some major fails. Get your popcorn ready. A …

    Source: How-To Geek - Neutral
  • Published on Dec 6, 2023

    ‘AI in marketing provides never-before-thought-of possibilities’

    The exchange4media Programmatic Summit held in Mumbai on Tuesday saw veterans from across industries discuss the growing relationship between technology and marketing. Dimpy Yadav, General Manager, Xaxis India, held a highly engaging discussion on ‘ …

    Source: exchange4media - Label Pending
  • Published on Dec 6, 2023

    Global Ad Spend Growth Expected to Decelerate in 2024

    Despite inflation easing, global advertising spending is set to grow at a lower rate next year than initially expected, with two forecasts expecting a deceleration to mid-single digits. Released in November, marketing data firm WARC predicted that …

    Source: Adweek - Neutral
  • Published on Dec 6, 2023

    Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report

    Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report examined a lesser-known pocket of Google inventory called …

    Source: Adweek - Neutral
  • Published on Dec 6, 2023

    Future-Proof Your Brand: Essential Marketing Strategies for 2024

    Marketing in 2024 will look different than years past. With new trends emerging and competition increasing, brands need to implement strategies now to future-proof success. This article will explore the essential techniques you should focus on over the …

    Source: The European Business Review - Neutral
  • Published on Dec 5, 2023

    The Marketing Dive Outlook on 2021

    Brands continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce. By: Peter Adams, Chris Kelly and Natalie Koltun • Published Jan. 4, 2021 Even as vaccine …

    Source: Marketing Dive - Washington D.C. - Label Pending
  • Published on Dec 5, 2023

    The Marketing Dive Outlook on 2022

    Marketers face a steep road juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. By: Peter Adams, Chris Kelly, Natalie Koltun • Published Jan. 11, 2022 The first weeks of 2022 carried an …

    Source: Marketing Dive - Washington D.C. - Label Pending
  • Published on Dec 5, 2023

    Is Meta’s ad-free service just another way to make people pay for privacy?

    Late last week, Europe’s largest consumer rights group filed a complaint against Meta over paid versions of Instagram and Facebook that give users ad-free versions of the social media sites. The European Consumer Organisation (BEUC) says the subscriptions …

    Source: The Guardian - Center-left
  • Published on Dec 5, 2023

    Housing Hell: Pierre Poilievre’s Political Ad Blames Trudeau For Crisis

    In a departure from traditional political advertising, Conservative Leader Pierre Poilievre has released a 15-minute documentary-style video delving into the intricacies of Canada’s housing crisis. The video, available in both English and French, adopts a …

    Source: The Deep Dive - Neutral
  • Published on Dec 6, 2023

    data.ai Releases its Top Five Predictions for 2024

     data.ai, the leading mobile data analytics provider, released its five mobile Predictions for 2024. “2024 will see consumers demand authenticity, video-first content, and control of their social media experiences through the power of a dollar. Next year …

    Source: MarTech Series - Neutral
  • Published on Dec 5, 2023

    Job Opportunity: Communications Specialist with Washington State Budget and Policy Center

    JOB ANNOUNCEMENT: COMMUNICATIONS SPECIALIST Location: Candidates may be based anywhere in Washington state. Position will require occasional in-person work in Seattle, Olympia, and elsewhere within the state Reports to: Director of Communications  Salary …

    Source: International Examiner - Washington State - Left-wing
  • Published on Dec 5, 2023

    Grand Theft Auto 6 trailer on track to be most watched YouTube video in 24 hour-span

    (WKOW) -- Rockstar Games' highly-anticipated Grand Theft Auto 6 video game trailer is on track to be the most watched YouTube video in 24 hours ever, according to Daily Mail. South Korean boy band BTS holds the current record with 101 million in 24 …

    Source: WKOW - Wisconsin - Neutral
  • Published on Dec 5, 2023

    Music Therapy Nonprofit Launches First Awareness Campaign

      Children’s Music Fund (CMF), a nonprofit out to raise awareness about the benefits of music therapy, has launched the first national awareness campaign in its 20-year history. In addition to fundraising, part of the campaign’s purpose is to get music …

    Source: MediaPost - Label Pending
  • Published on Dec 5, 2023

    Navigating the Evolving Landscape: Latest Trends in Real Estate Marketing

    The real estate industry is constantly evolving, and so are the marketing techniques used to reach potential buyers and sellers. As technology advances and consumer preferences shift, real estate agents and brokers must adapt their strategies to stay ahead …

    Source: RealtyBizNews - Tennessee - Label Pending
  • Published on Dec 4, 2023

    DeSantis to run Iowa campaign ad featuring former Trump supporters

    In a new ad, Florida Gov. Ron DeSantis is showcasing Iowa voters who voted for former President Donald Trump in the past — and are now supporting DeSantis in 2024.  His campaign's third ad, airing only in Iowa, comes with less than six weeks until the …

    Source: CBS News - Neutral
  • Published on Dec 5, 2023

    Asia Pacific Advertising Economy Grew by 8.2% This Year says MAGNA

    According to the winter update of MAGNA’s “Global Ad Forecast,” global media owners’ net advertising revenues will reach $853 billion this year, putting revenues +5.5% above the 2022 level.  Magna added that advertising revenues will grow by +7.2% in 2024. …

    Source: Branding in Asia - Neutral

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