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Published on 06:06 GMT

Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators

On Saturday, amid cozy velvet couches and a large taxidermied cheetah behind the bar at the Austin, Texas speakeasy Powder Room, some 50 or so creators and brand marketers gathered for a mixer hosted by YouTube. There was some deliberate networking — or “ …

Source: Digiday - Label Pending
Published on 04:57 GMT

Lululemon rewrites the playbook for AI-powered performance marketing

Lululemon is setting the gold standard for AI-powered performance marketing. Using AI-centric strategies, the brand realized a boost in return on ad spend (ROAS), achieving efficient growth despite economic headwinds. This work earned it top honours at the …

Source: Strategy - Neutral
Published on 03:10 GMT

6 Tips for Marketing Your Mobile Game

It wasn’t that long ago that developers had to spend painstaking amounts of time and money to develop a mobile game. You’d have to code absolutely everything, including the common elements like basic buttons and navigation menus. Fortunately, with the …

Source: Site Pro News - Neutral
Published on 01:28 GMT

Lyor Cohen talks music videos, AI, and YouTube hitting 125m paid subcribers

YouTube‘s ‘twin engines’ of subscriptions and advertising appear to be firing on all cylinders. As revealed last week, the platform added +25 million subscribers over the past year to reach 125 million paid YouTube Music and Premium subscribers worldwide, …

Source: Music Business Worldwide - Neutral
Published on 03:08 GMT

Top 5 Google Ads Marketing Agency in Thailand 2025

Google Ads is an online advertising tool that enables businesses to accurately reach target audiences across various Google platforms, including Search, the Display Network, and YouTube. You only pay when someone clicks on your ad. While the system is user …

Source: Hua Hin Today - Uncategorized
Published on 08:59 GMT

Newspaper apologises for running transphobic Palmer party ad

The Newcastle Herald has apologised for publishing a transphobic front page advertisement for Clive Palmer’s Trumpet of Patriot party, as the billionaire’s bright yellow ads appear in newspapers across Australia. Clive Palmer launched the new political …

Source: QNews - Label Pending
Published on 07:37 GMT

How Illegal Betting Platforms Blend In with Legitimate Operators, Making Revenue Leakage Unavoidable: Report

Briefly × Briefly Disclaimer: This content generated by AI & may have errors or hallucinations. Edit before use. Read our Terms of use Smartly × Smartly Disclaimer: This content generated by AI & may have errors or hallucinations. Edit before use. …

Source: MediaNama - Neutral
Published on 06:00 GMT

Newcastle Herald apologises for transphobic Palmer party ad

The Newcastle Herald newspaper has apologised for publishing a transphobic front page ad for Clive Palmer’s new political party Trumpet of Patriots. The billionaire launched the new political party in Canberra last month, and plans to run candidates in the …

Source: QNews - Label Pending
Published on 00:00 GMT

Bloomberg Unveils New Spots In Its 'Contextual' Ad Campaign

Bloomberg Media has reached the next stage in its “Context Changes Everything” campaign with three spots directed by Brady Corbet, director of "The Brutalist" and winner of a Golden Globe and other awards, making his advertising debut. “The …

Source: MediaPost - Neutral
Published on 07:50 GMT

ORF Unveils 'Here & There For You' Marketing Campaign

Norfolk International Airport this week launched its latest marketing campaign titled “Here & There For You.” Designed to raise awareness of ORF while strengthening locals’ connectivity to Hampton Roads’ primary commercial airport, the imagery and …

Source: Aviation Pros - Neutral
Published on 07:47 GMT

New documentary looks at advertising pioneer who created iconic slogan 'Because I'm worth it'

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris...but went on to become the company's iconic slogan, used now for more than 50 years.: "Because I'm worth it." Ben …

Source: ABC7 - California - Neutral
Published on Mar 10, 2025

Zepto’s new campaign hits home with Akshay Kumar and Jr. NTR

A still from an ad Zepto, the growing quick commerce platform, has unveiled its SuperSaver campaign, featuring Akshay Kumar and Jr. NTR. Under the tagline "Prices itne low, ek baar dekh toh loh," the campaign highlights the unbeatable prices …

Source: ET Brand Equity - Center-right
Published on Mar 10, 2025

Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads

Dive Brief: Priceline today (March 10) launched a new campaign meant to inspire young travelers to quit “dreamscrolling” — or endlessly browsing travel content — and book their bucket-list vacations, per a press release. The effort from the travel site …

Source: Marketing Dive - Label Pending
Published on Mar 10, 2025

YouTube Will Now Manually Review More Videos for Ad Suitability

YouTube’s looking to help creators make more money from their content, by enacting automatic human reviews of its automated ad placement assessment in videos, in order to better catch any mistakes or errors. As explained by YouTube: “To improve the …

Source: Social Media Today - Neutral
Published on Mar 10, 2025

How YouTube’s ‘Lite’ Subscription Offering Fuels Its Netflix Rivalry

YouTube was already winning the race to replace TV, but what if it actually wants to become TV? It’s hard to interpret the company’s recent moves any other way, from a major redesign of its TV app to more closely resemble subscription streamers to the …

Source: Variety - Neutral
Published on Mar 10, 2025

Programmatic Advertising Market Set for Explosive Growth, Expected to Reach US$ 1991.7 Bn by 2031

Programmatic advertising market is set to grow at a CAGR of 18.80%, driven by the increasing growth of the mobile market and digitalization in North America. LOS ANGELES, CA, UNITED STATES, March 10, 2025 /⁨EINPresswire.com⁩/ -- The global …

Distribution channels: IT Industry ...
Published on 07:27 GMT

Google's grip on search at risk as US govt pushes for Chrome sell-off

If 2024 was a turbulent year for Google, 2025 is shaping up to be just as challenging. In the ongoing antitrust trial against the tech giant, the US Department of Justice (DOJ) has reaffirmed its demands for Google to sell off its Chrome browser, the world …

Source: Campaign Asia - Center-left
Published on 10:15 GMT

How TBIJ Teamed up with UK Members of Parliament to Uncover ‘Silenced Stories’

Editor’s Note: This article was originally published by The Bureau of Investigative Journalism and is reprinted here with permission. It has been lightly edited for style. Eleanor Rose — Enablers Editor One brisk day in April 2023, I sat in a café …

Source: Global Investigative Journalism Network - Neutral
Published on 00:08 GMT

Startups take on big tech: women’s health companies file EU complaints over digital censorship

Six leading startups in the women’s health sector are taking a stand against digital censorship, filing formal complaints with the European Commission over systemic bias and discrimination in content moderation by major online platforms, including Meta, …

Source: Tech.eu - Label Pending

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Published on March 11, 2025 - 05:09 GMT

Visibil Solutions Reshapes Wedding Venue Marketing with Cutting-Edge Booking Systems

SAN FRANCISCO, CA, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- Visibil Solutions is transforming the wedding industry by helping venues secure consistent, high-quality bookings through a combination of paid advertising, CRM automation, …

Distribution channels: Business & Economy, Media, Advertising & PR ...
Published on March 11, 2025 - 09:01 GMT

Checkatrade Partners with Koddi to Expand its Advertising Offerings with Enhanced Capabilities and Personalised Ad ...

LONDON, March 11, 2025 (GLOBE NEWSWIRE) -- Koddi, the leading retail and commerce media technology for enterprises, announced today a new partnership with Checkatrade, the UK’s leading platform for home improvement, to enhance its advertising programme. …

Distribution channels: Companies, Media, Advertising & PR ...

Published on March 11, 2025 - 07:30 GMT

Brands and Purpose: New Analysis Explores the Fine Line Between Authenticity and Marketing Strategy

A new analysis by Human Centric Group explores the role of authenticity in branding and how purpose-driven strategies impact consumer trust and business success LONDON, GREATER LONDON, UNITED KINGDOM, March 11, 2025 /⁨EINPresswire.com⁩/ -- As …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...
Published on March 11, 2025 - 11:00 GMT

Top Marketing Execs Launch Research Firm Dedicated to Addressing 3 Key Questions Every CMO/Startup CEO Needs to Know

BrandAgent Research Leverages AI, Latest in Database Query Tech to Help Clients Strengthen Narrative, Determine Best Customer Niche and Identify Optimal Price LOS ANGELES, CA, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- BrandAgent …

Distribution channels: Consumer Goods, Healthcare & Pharmaceuticals Industry ...

Published on March 11, 2025 - 10:30 GMT

AIS Product Marketing Announces Launch of the Distance Control Guide for Golf Putting Improvement

LAS VEGAS, NV, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- AIS Product Marketing is pleased to announce the release of its latest innovation in golf training technology, the Distance Control Guide. This comprehensive putting aid is …

Distribution channels: Business & Economy, Companies ...
Published on March 11, 2025 - 10:15 GMT

Safetica Appoints Missi Carmen as Chief Marketing Officer to Lead Global Expansion and Demand Generation

Safetica names Missi Carmen CMO, leveraging 15+ yrs in cybersecurity, MarTech, revenue ops & GTM strategy to accelerate global expansion & North America growth. SAN JOSE, CA, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- Safetica, …

Distribution channels: Business & Economy, Companies ...
Published on March 10, 2025 - 22:38 GMT

AsedaSciences and Excelra Announce a Co-Marketing Agreement to Deliver a Unified Data Platform for Small Molecules

Strategic agreement combines industry-leading data sets into a single, easy-to-use platform to support AI-driven insights earlier in Drug Discovery SHINDELLEGI, SCHWYZ, SWITZERLAND, March 10, 2025 /⁨EINPresswire.com⁩/ -- Assessing small molecule …

Distribution channels: Chemical Industry, Environment ...
Published on March 10, 2025 - 16:23 GMT

Hroof Advertising: The Strategic Marketing Partner for Global Brands Expanding into Saudi Arabia

As Saudi Arabia’s economy grows under Vision 2030, Hroof Advertising helps global businesses navigate the market with local expertise and strategic marketing. NEW YORK, SAUDI ARABIA, March 10, 2025 /⁨EINPresswire.com⁩/ -- As Saudi Arabia continues …

Distribution channels: Banking, Finance & Investment Industry, Technology ...

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Published on March 11, 2025 - 11:00 GMT

Top Marketing Execs Launch Research Firm Dedicated to Addressing 3 Key Questions Every CMO/Startup CEO Needs to Know

BrandAgent Research Leverages AI, Latest in Database Query Tech to Help Clients Strengthen Narrative, Determine Best Customer Niche and Identify Optimal Price LOS ANGELES, CA, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- BrandAgent …

Distribution channels: Consumer Goods, Healthcare & Pharmaceuticals Industry ...
Published on March 11, 2025 - 11:00 GMT

TravelingWiki Foundation Named One of the ‘Biggest Names in Autism Resources’ (at US Airports) by Google’s AI

Microsoft’s AI also provided a $500M valuation to TravelingWiki Foundation. LOS ANGELES, CA, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- In advance of engagement in seven cities in three weeks, Google’s AI on March 10, 2025 characterized …

Distribution channels: Healthcare & Pharmaceuticals Industry, Media, Advertising & PR ...
Published on March 11, 2025 - 10:55 GMT

RevMaxx Enhances Medical Scribe Capabilities with New Features

RevMaxx has introduced new AI-powered medical scribing features designed to streamline clinical documentation and reduce physician burnout. TAMPA, FL, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- Physician burnout is at an all-time high, with …

Distribution channels: Education, Emergency Services ...
Published on March 11, 2025 - 10:29 GMT

Hub Affiliations celebrates victory as Best Affiliate at Sigma Awards

Hub Affiliations Wins Best Affiliate at Sigma Awards, Reinforcing Leadership in Affiliate Solutions NAPOLI, NAPOLI, ITALY, March 11, 2025 /⁨EINPresswire.com⁩/ -- Hub Affiliations, a prominent player in the affiliate sector, celebrates its recent …

Distribution channels: Business & Economy, Companies ...
Published on March 11, 2025 - 10:00 GMT

Hello from Heaven: A Night of Spirit Messages with Lisa Williams & Vancouver’s Own Daniel Monroe

Experience a Rare and Powerful Evening of Spirit Messages, Healing, and Proof of the Afterlife! PORTLAND, OR, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- Renowned psychic medium Lisa Williams, as seen on Oprah, Lifetime, and Good Morning …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on March 11, 2025 - 10:00 GMT

Exploring the Hidden Struggles of Men, “Subjective Enactment” Breaks New Ground

Stories that strip away pretense, offering an unfiltered look at the complexities of modern masculinity. BOSTON, MA, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- Few books examine male vulnerability with such depth and nuance as “ …

Distribution channels: Book Publishing Industry, Culture, Society & Lifestyle ...
Published on March 11, 2025 - 10:00 GMT

Bipartisanship Examined in New Documentary Exploring Joe Lieberman's Legacy

Discover the story of Joe Lieberman, a leader who upheld bipartisanship and Jewish values, in a new documentary premiering March 18 and 19. NEW YORK, NY, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- In an era where political division …

Distribution channels: Media, Advertising & PR, Movie Industry ...
Published on March 11, 2025 - 09:32 GMT

ZeroGPT Plus Launches Free AI Platform to Combat Misinformation and Enhance Content Authenticity

New platform allows users to detect AI-generated text and convert it into natural language without any cost. SHANGHAI, SHANGHAI, CHINA, March 11, 2025 /⁨EINPresswire.com⁩/ -- Fueling the escalating debate over online information integrity, ZeroGPT …

Distribution channels: Companies, Education ...
Published on March 11, 2025 - 07:56 GMT

Molly Dee Wells Introduces Readers to Debut Book, The Girl in the Shoebox

PACIFIC NORTHWEST, BRITISH COLUMBIA, CANADA, March 11, 2025 /⁨EINPresswire.com⁩/ -- Molly Dee Wells is pleased to introduce her debut book, The Girl in the Shoebox, a story that explores themes of identity, connection, and the complexities of …

Distribution channels: Book Publishing Industry, Culture, Society & Lifestyle ...
Published on March 11, 2025 - 07:32 GMT

Deevid AI Expands Offerings: Launches Revolutionary AI Image Generator and AI Ad Generator

AI Image Generator and AI Ad Generator now free to try on Deevid AI CHICAGO, IL, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- Deevid AI, the leading online AI Video Generator platform renowned for turning text prompts into captivating …

Distribution channels: Companies, Gifts, Games & Hobbies ...
Published on March 11, 2025 - 07:30 GMT

Brands and Purpose: New Analysis Explores the Fine Line Between Authenticity and Marketing Strategy

A new analysis by Human Centric Group explores the role of authenticity in branding and how purpose-driven strategies impact consumer trust and business success LONDON, GREATER LONDON, UNITED KINGDOM, March 11, 2025 /⁨EINPresswire.com⁩/ -- As …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...
Published on March 11, 2025 - 07:29 GMT

A' Movie, Video and Animation Design Award Announces Final Call for Entries Until March 30, 2025

Distinguished international design competition invites Movie Designers and Film Directors to submit their innovative works for global recognition COMO, CO, ITALY, March 11, 2025 /⁨EINPresswire.com⁩/ -- The A' Movie, Video and Animation Design …

Distribution channels: Business & Economy, Media, Advertising & PR ...
Published on March 11, 2025 - 07:12 GMT

A' Banking and Finance Instruments Design Award Announces Comprehensive Prize Package for 2024

The A' Banking and Finance Instruments Design Award Reveals Extensive Benefits Package Aimed at Advancing Excellence in Financial Design COMO, CO, ITALY, March 11, 2025 /⁨EINPresswire.com⁩/ -- The A' Banking and Finance Instruments Design …

Distribution channels: Business & Economy, Companies ...
Published on March 11, 2025 - 07:04 GMT

A' Excellence in Design Award Unveils Comprehensive Prize Package for 2024-2025

A' Excellence Award Introduces Extensive Benefits Package Designed to Honor and Support Design Excellence Achievement COMO, CO, ITALY, March 11, 2025 /⁨EINPresswire.com⁩/ -- A' Excellence in Design Award, a highly prestigious recognition in the …

Distribution channels: Business & Economy, Companies ...
Published on March 11, 2025 - 06:14 GMT

FTTx Pipes Market Set for $3,056.1 Million Expansion by 2026 | Material Type, Product Type and Application

WIN SIVERS DRIVE, OR, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- As per the resport by Allied Market Research Says, Global FTTx pipes market size is anticipated to exceed $3.06 billion by 2026, and registering at a CAGR of 9.9% from 2019 to 2026 …

Distribution channels: Media, Advertising & PR, Technology ...
Published on March 11, 2025 - 06:07 GMT

Digital Auxilius to Join Industry Leaders as Sponsor and Exhibitor at Save Our Site (SOS) Conference 2025

OKLAHOMA CITY, OK, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- Digital Auxilius (DAX), a leader in digital solutions for research sites, has announced their sponsorship and participation in the upcoming Save Our Site (SOS) Conference 2025 …

Distribution channels: Education, Healthcare & Pharmaceuticals Industry ...
Published on March 11, 2025 - 06:00 GMT

MercedesMusic.com and Waterside Productions Attend London Book Fair

Many tried to silence this story - yet this voice roared back in defiance! LOS ANGELES, CA, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- Waterside Productions is thrilled to announce the release of acclaimed singer-songwriter and …

Distribution channels: Book Publishing Industry, Culture, Society & Lifestyle ...
Published on March 11, 2025 - 05:09 GMT

Visibil Solutions Reshapes Wedding Venue Marketing with Cutting-Edge Booking Systems

SAN FRANCISCO, CA, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- Visibil Solutions is transforming the wedding industry by helping venues secure consistent, high-quality bookings through a combination of paid advertising, CRM automation, …

Distribution channels: Business & Economy, Media, Advertising & PR ...
Published on March 11, 2025 - 04:59 GMT

Global Aerospace Plastics Market to Reach New Heights with Significant Growth Over 2019-2026 | USD $1,133 Million

WIN SIVERS DRIVE, OR, UNITED STATES, March 11, 2025 /⁨EINPresswire.com⁩/ -- As per the research report by Allied Market Research, The global aerospace plastics market size was valued at $744 million in 2018 and is expected to reach $1,133 million by 2026, …

Distribution channels: Aviation & Aerospace Industry, Media, Advertising & PR ...
Published on March 11, 2025 - 02:19 GMT

Renowned Spine Doctor Dallas Dr. Michael R. Wheeler, MD, Revolutionizes Spine Surgery with Cutting-Edge Procedures

Dallas, TX – Patients suffering from debilitating spine problems now have a leading expert to turn to—Dr. Michael R. Wheeler, MD, a distinguished spine doctor in Dallas renowned for his innovative approach to spine care. Dr. Wheeler is at the forefront of …

Distribution channels: Business & Economy, Companies ...