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A service for marketing & advertising industry professionals · Wednesday, November 27, 2024 · 764,116,542 Articles · 3+ Million Readers
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Television Advertising News Monitoring

  • Published on Nov 26, 2024

    My mom ran for Congress. This is what I learned

    For the last four years, my mom has been running for Congress in Tucson, Arizona. She started her political journey in the state legislature when I was 11. When she first ran for Congress, she lost by such a narrow margin that many asked her to run again; …

    Source: The Tribune - Neutral
  • Published on Nov 22, 2024

    THE UK’S MOST PERSONALISED CARD MOONPIG LAUNCHES NEW TV ADS … JUST IN TIME FOR CHRISTMAS

    The nation’s favourite Moonpigs are back with a bang, and this time they’ve got some extra swag in their step as they introduce the UK’s most personalised card – with a seasonal twist! Launching on 25th November the first TV advert will see a festive …

    Source: Marketing Communication News - Neutral
  • Published on Nov 21, 2024

    Addressable TV Advertising: A Tipping Point

    NEW YORK — The non-profit trade organization “dedicated to and advancing the growth of addressable TV advertising” on Thursday released new research findings in partnership with Advertiser Perceptions that the group says captures the growth, usage, and …

    Source: Radio and Television Business Report - Label Pending
  • Published on Nov 26, 2024

    Gambling charity pushing for stricter gambling ad regulations in UK

    Advertising is one of the most effective ways used by individuals and organizations to get their products noticed by their target consumers to stay ahead of industry competitors. As one of the oldest marketing strategies around, advertising remains a key …

    Source: Times of Malta - Neutral
  • Published on Nov 26, 2024

    Why Vernors Ginger Ale Never Had Its Own Jingle

    Most of our all-time favorite soda pops had their own jingles: COCA-COLA: “Things Go Better With Coke” - “I'd Like to Teach the World to Sing” PEPSI COLA  “Come Alive! You're in the Pepsi Generation” FAYGO: “Remember when you were a kid, Well part …

    Source: 97.5 NOW FM - Michigan - Label Pending
  • Published on Nov 21, 2024

    Addressable TV Advertising Continues to Grow

    Go Addressable, a non-profit trade organization, and Advertising Perceptions, a research-based strategic market intelligence and expert analysis firm, reports that over the past four years, addressable TV has become a vital channel for advertisers, with …

    Source: Destination CRM - Neutral
  • Published on Nov 26, 2024

    "Somebody needs to get fired": Vicente Gonzalez blasts Dem strategy on abortion, trans issues

    Sign up for the We the Texans newsletter to receive twice-monthly updates on our year-long initiative dedicated to boosting civic engagement and chronicling how democracy is experienced in Texas. WASHINGTON — After outperforming Kamala Harris in South …

    Source: KSAT - Texas - Neutral
  • Published on Nov 21, 2024

    BIA: Local TV Advertising To Grow 3.6% to $21 Billion in 2025

    CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference attendees in New York that growth would be fueled by …

    Source: TV Tech - Neutral
  • Published on Nov 21, 2024

    Local TV Advertising Poised for Growth in 2025, Led by Legal and Automotive Industries

    BIA’s CEO Addresses Key Projections, Trends and M&A Opportunities for Local Television at TVB Conference CHANTILLY, Va. (November 21, 2024) – Tom Buono, founder and CEO of BIA Advisory Services, shared insights on the future of local advertising at the …

    Source: BIA Advisory Services - Neutral
  • Published on Nov 21, 2024

    Manufacturer faces backlash over TV ad as product gains popularity on Amazon: 'This should not be allowed'

    This type of marketing could lead consumers to spend money on unnecessary products. by Leslie SattlerNovember 21, 2024 A company is facing backlash for suggesting that water isn't good enough to clean produce anymore. Clean Boss, the maker of Eat …

    Source: The Cool Down - Oregon - Label Pending
  • Published on Nov 21, 2024

    Streaming TV: Advertisers' new go-to for engaged viewers

    Streaming television is transforming India’s advertising landscape, offering a premium platform that enhances brand recall, fosters trust, and drives consumer purchase decisions. This was the central finding of a new study, ‘Why streaming TV is a must-buy …

    Source: Campaign India - Label Pending
  • Published on Nov 26, 2024

    Jaguar's Only Salvation - Editorial

    Make a Silk Purse Out of Some Malodorous Woke Horse Manure By Marc J. Rauch Exec. Vice President/Co-Publisher THE AUTO CHANNEL For nearly 100 years, Jaguar motorcars have represented style, prestige, glamour, and luxury. The vehicles were like a …

    Source: Autochannel - Neutral
  • Published on Nov 21, 2024

    Research: Addressable TV ads continue to grow

    Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that captures the growth, usage, and adoption of this medium. …

    Source: Advanced Television - Neutral
  • Published on Nov 26, 2024

    Medicare ‘Advantage' expansion will fuel insurers' profits, hurt careEileen Appelbaum 

    The presidential campaign ads have finally gone silent, but millions of American seniors are still in the process of making a different kind of choice right now during the Medicare open enrollment period. They are receiving confusing messages about how to …

    Source: Burlington County Times - New Jersey - Label Pending
  • Published on Nov 21, 2024

    BIA: Streaming To Fuel Local TV Advertising In ’25

    NEW YORK — The future of local advertising, shifts in ad spending patterns, key business categories investing in local television, and the prospects of mergers and acquisitions in the broadcast industry in 2025 are poised to be the focal points of comments …

    Source: Radio and Television Business Report - Label Pending
  • Published on Nov 26, 2024

    Gillespie's valedictory speech to Parliament a "bittersweet moment"

    "At the beginning of my political career the kids, especially Alice, explained they were being 'weirded out' by seeing their dad on billboards, on buses and on TV ads like I was stalking them. Thankfully, they are no longer permanently scarred …

    Source: Gloucester Advocate - Label Pending
  • Published on Nov 26, 2024

    Then and Now: Post Falls bridge collapse

    It was almost midnight on March 27, 1971, when police dispatch in Post Falls called Officer Harry Button to the Spokane Street bridge over the Spokane River for an accident. Button had been Post Falls fire chief from 1957 to 1960 and a fire commissioner …

    Source: The Spokesman-Review - Washington State - Neutral
  • Published on Nov 26, 2024

    The Future of School Choice in the States That Rejected It

    Voters rejected ballot measures related to school-choice policies in Colorado, Kentucky and Nebraska. Some of the measures would have opened the door to public financing for private school tuition. The second Trump administration and GOP Congress are …

    Source: Governing - Neutral
  • Published on Nov 25, 2024

    Everyone Agrees Americans Aren’t Healthy

    Robert F. Kennedy Jr. is wrong about a lot of things in public health. Vaccines don’t cause autism. Raw milk is more dangerous than pasteurized milk. And cellphones haven’t been shown to cause brain cancer. But the basic idea behind his effort to “Make …

    Source: The Atlantic - Neutral

06 days 02:03:56

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