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A service for marketing & advertising industry professionals · Sunday, August 18, 2019 · 493,912,524 Articles · 3+ Million Readers
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Tesco & Marketing News Monitoring

  • Published on Aug 14, 2019

    Lidl advert promising huge savings against Tesco banned over 'unfair' prices

    An ad for Lidl has been banned for misleading customers over the potential savings they could make compared with Tesco. The press ad, seen in the Belfast Telegraph between January 15 and January 19, stated: "Save £46* versus the same shop in Tesco.…

    Source: Mirror
  • Published on Aug 14, 2019

    Lidl advert banned after ‘misleading’ Tesco price comparison claims

    The ad showed two trolleys filled with different products with text above one saying ‘Lidl £67’ and the other reading ‘Tesco £113’ (Pictures: Getty/REX)A Lidl advert has been banned after Tesco complained, saying it was misleading customers about the …

    Source: Metro Cafe
  • Published on Aug 13, 2019

    Lidl ad banned over ‘misleading’ savings claim against Tesco

    An ad for Lidl has been banned for misleading customers over the potential savings they could make compared with Tesco. The press ad, seen in the Belfast Telegraph between January 15 and January 19, stated: “Save £46* versus the same shop in Tesco.” The ad …

    Source: Andover Advertiser
  • Published on Aug 9, 2019

    NHS spends £2MILLION on Aveeno shampoos advertised by Jennifer Aniston

    The NHS spent almost £2million on shampoos advertised by Friends star Jennifer Aniston last year, an investigation has found. Products made by the brand Aveeno were prescribed almost 250,000 times in England in 2018, up from just 73,000 times in 2014, more …

    Source: Charleston Daily Mail
  • Published on Aug 15, 2019

    Galaxy Truffles are finally back, and this UK supermarket is selling huge boxes of them

    Ever since Galaxy Truffles were removed from Celebrations boxes and replaced by mini Twix bars back in 2011, the nation has been tirelessly petitioning to bring the chocolate treat back. While Twix bars are, at best, average, the Galaxy Truffle can only be …

    Source: Manchester Evening News
  • Published on Aug 2, 2019

    INNOCEAN WORLDWIDE to Acquire Wellcom Group, the World’s Leading Creative and Digital Production Company

    Specializing in digital creative content and marketing solutions, Wellcom Group’s global brands span the food, financial services, retail, fashion and beauty sectors. This acquisition strengthens INNOCEAN’s digital marketing capability expanding non- …

    Source: University Chronicle
  • Published on Jul 26, 2019

    Recall of Tesco bottled fruit drinks which may have spoiled

    SINGAPORE: A recall has been issued for four flavours of Tesco Finest Fruit Presse after some of the bottled drinks were found to have spoiled due to fermentation. In addition to being a potential health risk, fermentation could also lead to a build-up of …

    Source: Channel News Asia
  • Published on Jul 27, 2019

    Campaigners turn heat on stores that have wasteful open fridges

    Supermarket fridges use up 1% of all Britain's electricity: Campaigners turn heat on stores that have wasteful open cabinets Environmental campaigners called for clampdown on open supermarket fridges Tesco used more than 6m mega-watt hours of non- …

    Source: Charleston Daily Mail
  • Published on Jul 17, 2019

    Put away the (cheap) Champagne: Tesco complains to ASA about Aldi

    An ad for Aldi that unfairly compared prices of its own-brand products with branded products sold at Tesco, including a premium bottle of Champagne, has been banned by the Advertising Standards Authority for being misleading. The press execution appeared …

    Source: Marketing magazine
  • Published on Jul 17, 2019

    Aldi ad banned over misleading price comparison with Tesco

    An ad for discounter Aldi has been banned for misleading customers by artificially skewing price comparisons with Tesco. The press ad, seen in early December and featuring baskets of Christmas-themed items such as chocolate and Champagne from Tesco and …

    Source: ITV Channel TV
  • Published on Jul 9, 2019

    'It's time we called out buzzworthy marketing dressed up as purpose': PRWeek @ Cannes on 'woke-washing'

    Danny Rogers (DR) There is so much cause-related work on show at Cannes these days. Are all these campaigns really about brands trying to find their ‘purpose’ – a truly conscientious attempt to make the world a better place – or are they just ‘woke-washing …

    Source: PRWeek US
  • Published on Jul 7, 2019

    Tesco to open 750 stores in Thailand in first big overseas expansion under chief exec Dave Lewis

    Tesco to open 750 stores in Thailand in first big overseas expansion under chief exec Dave Lewis By Ruth Sunderland for the Daily Mail Published: 16:50 EDT, 7 July 2019 | Updated: 16:54 EDT, 7 July 2019 Tesco is to open 750 convenience stores in Thailand …

    Source: Mail on Sunday
  • Published on Jul 2, 2019

    Campaign to stop shoppers in Yorkshire city giving money to beggars provokes mixed reaction

    Shoppers are being urged to stop giving money to beggars in Hull city centre - and give money to charities instead. A partnership including the council, Humberside Police, and business group Hull BID, launched the advertising campaign today saying a high …

    Source: Yorkshire Post
  • Published on Jul 3, 2019

    Kellogg, McCain and Lynx praised for LGBT+ inclusive campaigns

    Five brands have been singled out for demonstrating "the very best in LGBTQ-inclusive marketing" in a new guide to producing such advertising for a mainstream audience. Kellogg, McCain, Lynx, Smirnoff and Dublin Bus are the five case studies in …

    Source: campaign
  • Published on Jul 1, 2019

    Tesco suspends sales of chicken from an 'ethical' farm after undercover probe reveals shocking abuse

    Tesco suspends sales of chicken from an 'ethical' farm after an undercover probe by animal rights activists revealed shocking abuse of the birds Brome Grange Farm and Trees Farm in Suffolk carried out the mistreatment The Animal Justice Project …

    Source: Charleston Daily Mail
  • Published on Jun 25, 2019

    Zopa Warns Consumers that 2/3 of Loan Applications Don’t Receive Advertised Interest Rate

    June 25, 2019 @ 8:39 am By JD Alois Peer to peer lender and digital bank Zopa is out with note highlighting the fact that consumers too frequently do not receive the interest rate they expect when applying for a loan. In fact, Zopa states that an …

    Source: Crowdfundinsider
  • Published on Jun 19, 2019

    Tesco plots a chain of stores dedicated to its 'Finest' food range

    Tesco plots a chain of stores dedicated to its 'Finest' food range to take on M&S By Hannah Uttley For The Daily Mail Published: 16:50 EDT, 18 June 2019 | Updated: 16:50 EDT, 18 June 2019 Tesco could open a chain of shops dedicated to its …

    Source: Mail on Sunday
  • Published on Jun 19, 2019

    13 snazzy Tesco fashion buys to see you through summer

    Courtesy of brand Tesco might be your go-to for groceries and homewares, but have you ever considered checking out their in-house clothing line, F&F? If not, it might be time to start because it's pretty damn good. Featuring everything from …

    Source: Cosmopolitan UK
  • Published on Jun 14, 2019

    Maidenhead Festival organisers thank sponsors

    The organisers of Maidenhead Festival have thanked sponsors for next month’s event as they continue to seek funding. The family event, which takes place in Kidwells Park on 20 and 21 July, already counts on support from the Maidenhead Lions Club, Abbvie, …

    Source: Slough Express
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Digital Marketing World Forum - North America 2019

Date: 11-Sep-19 to 12-Sep-19
Location: United States
Digital Marketing World Forum - #DMWF- Conference & Expo North America 11 - 12 September #DMWF provides top-level strategic content and digital marketing insight around how to engage customers, manage brand perceptions, open untapped audiences through diverse media channels and the increasingly important role data plays within digital marketing. With three tracks with session themes including content, & social media marketing, digital transformation, data, UX, AI, SEO, eCommerce, personalization and so much more... To view the full agenda for #DMWF North America: https://www.digitalmarketing-conference.com/northamerica/ We aim to bring together 1000+ senior-level digital marketers to discuss all things social, content, data and beyond. Sponsorship & Exhibition ...

Transformational CMO Assembly in Miami, Florida - September 2019

Date: 17-Sep-19 to 18-Sep-19
Location: Miami / United States
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before. C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

SMX Advanced Europe 2019

Date: 30-Sep-19 to 01-Oct-19
Location: Berlin / Germany
SMX Advanced is coming to Europe, designed exclusively for experienced search marketers. We don’t spend time on the basics! All sessions are fast-paced, Q&A-packed, always informative… This once-a-year event is your place to learn advanced SEO and SEM tactics. Independent and trusted: SMX isn’t backed by a software company or digital agency. It isn’t a customer event that dabbles with the occasional search topic. Our unbiased, vendor-agnostic content is designed to do one thing: Help you succeed. That’s our agenda. Advanced content for experts: Fluent in search marketing? SMX Advanced dives into the deep end of SEO & PPC topics, with no dumbing-down. You’ll find many sessions that address some of the most complex issues in SEO and PPC. Actionable Tactics: You’ll leave SMX ...

Brand Marketing & Digital Summit

Date: 21-Oct-19 to 22-Oct-19
Location: United States
The Brand Marketing & Digital Summit is the only CMO led event for brand, digital, performance and content marketing professionals. Hear from marketing leaders at the world’s biggest and most recognisable brands. Speakers include Pepsico, AT&T, Conde Nast, Estee Lauder, Western Union and many more. You can expect two days of tailored presentations designed to provide a holistic picture of marketing today and equip you with strategies for the year ahead. Plus, networking with over 500 other marketers. Themes include: Emotive and Engaging Storytelling Understanding and Personalizing Customer Journeys Influencer Marketing Social Media Marketing Find out more http://incite-group.com/east

Video Marketing 360

Date: 13-Nov-19 to 15-Nov-19
Location: Austin / United States
The largest dedicated event focused on the full lifecycle of video marketing campaigns—from strategic planning and content creation to media buys, distribution and measurement—will bring the full industry together for three days of learning, sharing and networking. Attended by Fortune 1000 marketers, media companies, publishers, creative agencies and media buyers, Video Marketing 360 was designed to inform and inspire every client, every agency and every partner involved in video marketing campaigns. With more than 45 sessions, a speaking faculty featuring some of the brightest minds in video marketing and session formats designed to inform and inspire, you will get the latest insights from the greatest instructors. We’ll dive deep into some of the most pressing topics in video marketing,...
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