
KBC season 17: A silver jubilee milestone navigating a flat advertising landscape?
Amitabh Bachchan (file image)As the iconic quiz show Kaun Banega Crorepati (KBC) celebrates its remarkable 25th anniversary this year, entering its 17th series with the compelling tagline Jahan Akal Hai Wahan Akad Hai! It continues to be a cornerstone of …