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A service for marketing & advertising industry professionals · Friday, June 20, 2025 · 824,190,885 Articles · 3+ Million Readers
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Rebranding News Monitoring

  • Published on Jun 18, 2025

    Confusion as Bolt rebrands ‘Economy’ ride category to ‘Basic’ in Port Harcourt

    There is confusion among e-hailing drivers in Port Harcourt, the Rivers state capital, after discovering that the leading ride-hailing company in the state, Bolt, has rebranded its ‘Economy’ ride category to ‘Basic’ for drivers operating on its platform. …

    Source: Technext - Neutral
  • Published on Jun 18, 2025

    AX Innovation rebrands to Innovation 24 following TSS acquisition

    AX Innovation has rebranded to Innovation 24 after Total Specific Solutions (TSS) acquired the business from AX Group. The move sees Innovation 24 take forward vehicle management software, day-rate insurance, and tracking tools previously owned by AX Group …

    Source: AM-online - Pending
  • Published on Jun 18, 2025

    Foreplay Golf Company rebrands flagship event as the Green Mountain Classic moves to Rutland Country Club

    RUTLAND—The Killington Classic, a popular and fast-growing golf event organized by Foreplay Golf Company, will get a new name and a prestigious new home in 2025. Rebranded as the Green Mountain Classic, the tournament will take place on Friday, Oct. 17, at …

    Source: The Mountain Times - Vermont - Neutral
  • Published on Jun 18, 2025

    Eyenovia Launches $50 Million HYPE Treasury, Announces Rebrand to Hyperion DeFi

    Eyenovia (EYEN), a digital ophthalmic medical technology company, has become the first publicly listed US firm to create a Hyperliquid (HYPE) reserve. The company revealed plans to invest $50 million to fund its HYPE treasury strategy.  Additionally, …

    Source: BeInCrypto - Center-left
  • Published on Jun 18, 2025

    Taste what pork can do: How pork is rebranding to reach a younger consumer

    DEADWOOD, S.D. — Pork is the No. 1 consumed protein worldwide; however, it ranks No. 3 in the United States, following beef and poultry. One reason it ranks No. 3 is because pork doesn’t tend to reach the newer consumers. Brett Kaysen, senior vice …

    Source: News Center 1 - South Dakota - Neutral
  • Published on Jun 18, 2025

    We love Burberry's latest rebrand – but the designer of its old logo doesn't

    When Burberry dropped its latest rebrand back in 2023, we were particularly fond of the new logo. One of the strongest examples of the heritage logo trend we'd seen at the time, the return of 1901's 'equestrian knight' design signalled an …

    Source: Creative Bloq - Pending
  • Published on Jun 18, 2025

    Alabama-based CRC Group Rebrands BenefitMall as CRC Benefits

    Three years after it purchased BenefitMall, Alabama-based CRC Group is rebranding its employee benefits division as CRC Benefits, the company announced this week. The change marks a significant step in aligning the division with CRC Group’s broader go-to- …

    Source: Insurance Journal - Neutral
  • Published on Jun 18, 2025

    How banks and PSPs can tell real orchestration from a rebranded gateway

    Payment orchestration has become one of the most talked-about developments in the payments world. Everyone wants to offer it, and plenty claim to. But as more providers adopt the label, the gap between what’s promised and what’s delivered is growing. For …

    Source: Retail Banker International - Pending
  • Published on Jun 18, 2025

    Amora Hotels’ major renovation and rebrand plans for Hilton Adelaide

    Amora Hotels and Resorts has announced major renovation and rebrand plans for Hilton Adelaide following acquisition and marking a significant step in the group’s ongoing expansion across Australia. The transition to Amora Group ownership was officially …

    Source: Travel Weekly - Pending
  • Published on Jun 18, 2025

    Xela Energy: The Rebrand Powering Sustainable Data Centres

    Amy adds: “We’re demonstrating a transition from a startup mentality into an actual renewable energy developer. We’re on the cusp of some very big announcements with some very big partners, so we can stand on our own now. “We are not in startup mode – we …

    Source: AI Magazine - Pending
  • Published on Jun 17, 2025

    ‘Don’t try to be a teenager’: lessons from Abrdn’s disastrous rebrand

    Unlock the Editor’s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. When UK asset manager Aberdeen Group renamed itself four years ago as Abrdn, the company said it had created “a highly …

    Source: The Financial Times - Neutral
  • Published on Jun 18, 2025

    Junction Ace Hardware rolls out Grand Re-Opening Celebration following rebrand

    Junction Hardware, a fixture in West Seattle for 70 years, is set to celebrate its grand re-opening as Junction Ace Hardware on June 28th. The event, taking place from 10:00 am to 2:00 pm, marks the culmination of its transition from Junction True Value …

    Source: Westside Seattle - Washington State - Neutral
  • Published on Jun 18, 2025

    Samdoo Corporation acquires, rebrands South Brisbane hotel

    Samdoo Corporation has purchased the former Quest South Brisbane at 50 Water Street, rebranding and relaunching the property as Hotel Diana South Brisbane. Established in 1988 by Joseph Jin-Sung Kim, the privately-owned hospitality and real estate …

    Source: Hotel Management - Pending
  • Published on Jun 18, 2025

    IGT is rebranding at lottery-only Brightstar. What does it mean for RI?

    The company's United States lottery business will be run from Providence The 20-year lottery contract IGT signed with RI that mandates 1,100 workers here was factor in maintaining offices here Company considered bringing back GTECH name but decided …

    Source: Providence Journal - Rhode Island - Neutral
  • Published on Jun 18, 2025

    Mae’s Schools annex to rebrand as New Eden School of Excellence

    Simone Nurse -after ending franchise arrangement The Mae’s Schools annex at Lot 2E Middleton Street, Campbellville, George-town, will be renamed New Eden School of Excellence from the September term, having decided to end its franchise arrangement with the …

    Source: Stabroek News - Neutral
  • Published on Jun 18, 2025

    Kirkland's Inc. to rebrand; 'move forward' with smaller footprint, store conversions

    Kirkland's is set to convert its existing footprint to support the physical return of Bed Bath & Beyond Home. Kirkland’s Inc. is set to undergo a rebrand and corporate name change – as well as accelerate store conversions into new Beyond portfolio …

    Source: Chain Store Age - Neutral
  • Published on Jun 18, 2025

    IGT’s global lottery biz now rebranded as Brightstar Lottery

    Gaming equipment manufacturer and content provider International Game Technology Plc (IGT) said on Tuesday that its global lottery organisation would, with immediate effect, trade under the branding ‘Brightstar Lottery’. Brightstar would be a “premier pure …

    Source: GGRAsia - Pro-Government
  • Published on Jun 17, 2025

    Hugo Lloris behind Riviera FC rebrand

    5LAFC goalkeeper and former France international Hugo Lloris (38) is behind the rebrand of a club on the French Riviera. Lloris, a shareholder and ambassador of the formerly named VSJB FC (Villefranche Saint-Jean Beaulieu FC), and club president Cédric …

    Source: Get French Football News - Neutral
  • Published on Jun 17, 2025

    Armesto's Madrid boutique rebrands and expands services

    Juan Fernández-Armesto, Sofia de Sampaio Jalles, Francisca Seara Cardoso and Antonio Gordillo The Madrid boutique run by leading Spanish arbitrator Juan Fernández-Armesto has rebranded, expanded its services to include counsel work and made two new …

    Source: Global Arbitration Review - Neutral

11 days 11:47:17

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