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Published on 10:09 GMT

Digital dominates e-commerce ad spend in 2024 with 63 per cent share: Report

Representative image (iStock)The report highlights a stark decline in advertising expenditure across traditional media channels – print, television and radio. It stated that e-commerce brands have increasingly prioritised digital advertising, which now …

Source: ETBrandEquity.com - Center-right
Published on 10:32 GMT

Digital takes 63% of e-commerce ad spend as TV and print see big drops

Digital platforms accounted for 63% of total e-commerce advertising spend in 2024, even as overall ad investments in the sector declined, according to a new report by ad-tech agency Excellent Publicity. The report, compiled using campaign data and insights …

Source: Financial Express - Neutral
Published on 11:45 GMT

Delhi HC Orders Dabur To Prove Claims Against Fluoride-based Toothpaste after Colgate Objects to Ad

The Delhi High Court recently directed Dabur India Ltd. to submit scientific evidence supporting claims in its advertisement that fluoride in toothpaste can cause adverse health effects, such as lower IQ in children, brittle bones, and spotting on teeth. …

Source: Moneylife India - Neutral
Published on 16:29 GMT

Buying Bunnies, Chicks as Easter Gifts Strongly Discouraged

As they do each year when Easter approaches, shelter officials and animal rescue groups are urging people not to buy rabbits or baby chicks as holiday gifts for children. Buying or adopting a live animal on a whim often leads to abandonment when the …

Source: Pasadena Now - California - Label Pending
Published on 05:08 GMT

Sweepstakes giant Publishers Clearing House files for bankruptcy

(WJET/WFXP) — Publishers Clearing House (PCH), the sweepstakes company best known for its decades of deals and big checks, filed for Chapter 11 bankruptcy Wednesday evening. As part of the bankruptcy, the company plans to transform itself into a …

Source: PAhomepage - Pennsylvania - Neutral
Published on Apr 10, 2025

Noom launches full-page ad in Wall Street Journal advocating for policy changes regarding compounded GLP-1s

The compounded GLP-1 drug debate isn’t quite over. Weight loss platform Noom launched a full-page print ad in The Wall Street Journal this week, calling on policymakers to create new guidance around expensive drugs, as compounded GLP-1s are set to be taken …

Source: Medical Marketing and Media - Label Pending
Published on Apr 10, 2025

The Rise in Direct-to-Consumer Advertising of Prescription Drugs

Please enable Javascript From the marketing of drugs with low-added benefit to manufacturers’ inability to follow FDA guidelines, direct-to-consumer advertising for prescription drugs has increased in the US and is beginning to raise alarms. “Under FDA …

Source: Drug Topics - Neutral
Published on Apr 10, 2025

Will UCSD’s student newspaper write its own obituary? Its leaders plead for funding to stay afloat

Editors of The Guardian, UC San Diego’s scrappy student newspaper, say they’ll likely have to close their print edition — and maybe their digital operation — if they don’t get a financial lifeline from students. In a sign of the times, the money the paper …

Source: The San Diego Union-Tribune - California - Neutral
Published on Apr 10, 2025

‘Human-created content must be protected and valued’: Hearst UK’s Katie Vanneck-Smit...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. In this issue, we have Katie Vanneck-Smith, who has overall management responsibility for Hearst UK.Vanneck-Smith joined Hearst UK …

Source: The Drum - Label Pending
Published on Apr 10, 2025

Could Trump tariffs help these products made in NJ? It depends

Trump has pushed tariffs to help create more manufacturing jobs in the U.S. by boosting demand for lower-priced American goods. But reshoring manufacturing here could take years. Medical electronic devices made in Northvale. Political swag like hats for …

Source: The North Jersey Record - New Jersey - Neutral
Published on Apr 10, 2025

Always look big: How startups punch above their weight with smart branding

“We had 15 seconds on a rotating billboard in Times Square. That’s it. But the photos? They made us look like we owned the place.” Udi Ledergor remembers the exact moment Gong’s modest ad campaign in Times Square went viral on LinkedIn. “We spent a few …

Source: Ynet - Uncategorized
Published on Apr 10, 2025

IKEA Turns Household Imperfections Into Design Opportunities

IKEA has launched a humorous new campaign that reimagines everyday household imperfections as design opportunities. Created by VML UK, DIY by IKEA highlights how the brand’s affordable and functional products can cleverly disguise common wear and tear. …

Source: Branding in Asia - Neutral
Published on Apr 10, 2025

Love at first credit check?

In a quirky yet impactful move, Paisabazaar, an Indian consumer credit and free credit score platform, has launched a print campaign in the matrimonial section of a national daily—urging brides to check their prospective groom’s credit score and grooms to …

Source: Campaign India - Label Pending
Published on Apr 10, 2025

NOTL's Centennial Homes, Ridgeline win 2025 NHBA Awards

Centennial Homes’ head of design Cassandra Candeloro says the family-owned Townline Rd. based business is thrilled with the three awards they won at Friday’s Niagara Home Builders Association Awards of Excellence. The builder’s model home dubbed 'The …

Source: Niagara-on-the-Lake Local - Label Pending
Published on Apr 9, 2025

Actress Known for ‘Kingpin’ and ‘Weird Science’ to Appear in Shreveport

Shreveport's comic con, Geek'd Con, turns 10 this year! That's right, a decade of Geek'd Con in Downtown Shreveport. This year's event will take place August 22nd-24th at the Shreveport Convention Center, and tickets are on sale now. …

Source: 96.5 KVKI - Lousiana - Label Pending
Published on Apr 9, 2025

Dale Jr. Puts Short Lived Social Media Trial to Rest Against Former NFL Most Valuable Player Lamar Jackson

Two giants, one number, and a story that’s got us hooked. Dale Jr., NASCAR’s beloved heir, has the number 8 etched into his legacy, from his Budweiser glory days to Junior Motorsports. When Teresa Earnhardt let the Budweiser 8 trademark lapse, Dale saw a …

Source: Essentially Sports - Neutral
Published on Apr 9, 2025

Pitt-Bradford receives five national advertising awards

The University of Pittsburgh at Bradford has received five awards in the 2024 Collegiate Advertising Awards program, which recognizes U.S. colleges and universities for excellence in communications, marketing, advertising and promotions. Pitt-Bradford …

Source: The Bradford Era - Pennsylvania - Uncategorized
Published on Apr 9, 2025

LA's neighborhood council elections are seeing their lowest turnout in years

Keep up with LAist. If you're enjoying this article, you'll love our daily newsletter, The LA Report. Each weekday, catch up on the 5 most pressing stories to start your morning in 3 minutes or less. L.A.’s neighborhood council elections are on …

Source: LAist - California - Neutral
Published on Apr 9, 2025

Impact of Alexander Family Dealerships reaches far

SUN-GAZETTE FILE PHOTO Alexander Family Dealerships and community members celebrate the opening of a Muncy Township dealership in 2023. A trust between customer and their employees puts Alexander Family Dealerships at the top of the rung in car, truck, …

Source: Williamsport Sun-Gazette - Pennsylvania - Label Pending

03 days 11:22:52

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Published on April 11, 2025 - 01:34 GMT

American Advertising Company Introduces Arabic Team to Assist GCC Clients Aiming to Enter the U.S. Market

DUBAI, UNITED ARAB EMIRATES, April 10, 2025 /⁨EINPresswire.com⁩/ -- This N That Communications LLC, the prominent American TV & Production Company, announces the formation of a dedicated Arabic-speaking team focused on serving the GCC region. …

Distribution channels: Business & Economy, Companies ...
Published on April 11, 2025 - 14:12 GMT

ECCO und Zalando Partner Marketing Services in Zusammenarbeit für die Frühjahrs-/Sommerkampagne 2025 mit Stefanie ...

Ein Medien-Snippet zu dieser Mitteilung ist verfügbar, wenn Sie auf diesen Link klicken KOPENHAGEN, Dänemark, April 11, 2025 (GLOBE NEWSWIRE) -- Die globale Schuh- und Lederwarenmarke ECCO startet gemeinsam mit Zalando Partner Marketing Services eine neue …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...

Published on April 11, 2025 - 13:00 GMT

Blaqclouds, Inc. Launches ZEUSxPay Bulk Email Marketing Campaign to Promote “With Crypto” Brand Ecosystem

ROBESONIA, Pa., April 11, 2025 (GLOBE NEWSWIRE) -- Blaqclouds, Inc. (OTC: BCDS) is proud to announce the official launch of its ZEUSxPay-powered bulk email marketing campaign, aimed at driving awareness and adoption of its growing “With Crypto” ecosystem, …

Distribution channels: Media, Advertising & PR, Real Estate & Property Management ...
Published on April 11, 2025 - 08:30 GMT

Business Reporter: Gaining actionable insights into product use and marketing engagement

How a strong digital analytics platform can take marketing and product development to the next level—without sacrificing security. LONDON, UNITED KINGDOM, April 11, 2025 /⁨EINPresswire.com⁩/ -- In an interview to Business Reporter, Edward Hsu, …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on April 11, 2025 - 14:59 GMT

Garage Door Pros: Stop Losing Jobs to Better Marketing

Garage door companies lose jobs due to low visibility. Mr and Mrs Leads helps them rank first and get booked with SEO, ads, and a proven lead system. COLORADO SPRINGS, CO, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- The garage door …

Distribution channels: Building & Construction Industry, Business & Economy ...
Published on April 11, 2025 - 11:16 GMT

ONMA Scout verbessert Google Ads- und AdWords-Dienste in Berlin für intelligentes digitales Marketing

GERMANY, April 11, 2025 /⁨EINPresswire.com⁩/ -- ONMA Scout hat sein AdWords- und Google Ads-Angebot in Berlin erweitert. Dieses Wachstum ermöglicht es dem Unternehmen, Unternehmen bessere, datengesteuerte Werbeoptionen anzubieten. Ziel ist es, …

Distribution channels: Companies, Culture, Society & Lifestyle ...
Published on April 10, 2025 - 16:26 GMT

NYC-Based Search Marketing Agency Profit Labs™ Driving New Innovative SEO Tactics for the Age of AI

Profit Labs™ launches innovative SEO service strategies to boost client visibility in an AI-driven digital landscape, adapting to evolving search trends. MANHATTAN, NY, UNITED STATES, April 10, 2025 /⁨EINPresswire.com⁩/ -- Who says traditional SEO can’t …

Distribution channels: Media, Advertising & PR ...
Published on April 10, 2025 - 15:51 GMT

Treetops Resort Introduces Chris Hale as New Sales and Marketing Director

With over 25 years of professional experience, Hale brings marketing ops, sales leadership, and creative expertise to Treetops Resort. GAYLORD, MI, UNITED STATES, April 10, 2025 /⁨EINPresswire.com⁩/ -- Treetops Resort, renowned for its top golf …

Distribution channels: Business & Economy, Companies ...

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Published on April 11, 2025 - 16:28 GMT

The Salvation Army Emergency Disaster Services Expands Footprint Through Key April Events

Emergency Management and Volunteers Preparing for Lex250 and Boston Marathon presented by Bank of America BOSTON, MA, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- The Salvation Army Emergency Disaster Services (EDS) is expanding its …

Distribution channels: Emergency Services, International Organizations ...
Published on April 11, 2025 - 16:26 GMT

True Vision Branding Unveils Solutions for Brand Consistency

CA, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- In an increasingly saturated digital marketplace, many small and mid-sized businesses are struggling to establish a cohesive brand identity that resonates with their target audience. True …

Distribution channels: Business & Economy, Companies ...
Published on April 11, 2025 - 16:06 GMT

CHRISTINE TOMEY SULLIVAN SELECTED FOR IAOTP’S TOP 50 FEARLESS LEADERS

Christine Tomey Sullivan honored member of the International Association of Top Professionals (IAOTP) will be honored at their annual awards gala in Las Vegas NEW YORK, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Christine Tomey Sullivan, …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on April 11, 2025 - 16:00 GMT

The Ashley Sisters Lead the Music Industry into its Girl Power Era on Nashville's Music Charts

The Ashley Sisters are Trailblazers Leading the Future of the Music Industry into its Girl Power Era as "Everything Changes" Hits Nashville's Music Charts NASHVILLE, TN, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- The …

Distribution channels: Companies, Culture, Society & Lifestyle ...
Published on April 11, 2025 - 15:51 GMT

Zafir Rashid unveils $1.5B vision for Orlando destination

A new $1.5 billion master-planned district is taking shape in Orlando, led by developer Zafir Rashid. ORLANDO, FL, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- A new $1.5 billion master-planned district is taking shape in Orlando, led by …

Distribution channels: Building & Construction Industry, Companies ...
Published on April 11, 2025 - 15:32 GMT

Dolce Media Group Named Media Sponsor of Team Seneca Navy for the 2025 World’s Toughest Row Across the Atlantic

TORONTO, ONTARIO, CANADA, April 11, 2025 /⁨EINPresswire.com⁩/ -- Dolce Media Group is proud to announce its role as media sponsor for Team Seneca Navy, a four-man rowing team preparing to take on the 2025 World’s Toughest Row — an elite 3,000-mile …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on April 11, 2025 - 15:24 GMT

FBSPL to Join Accelerate, Powered by NetVU 2025, as a Silver Corporate Partner

FBSPL joins Accelerate 2025 to showcase scalable insurance solutions and connect with leaders shaping the future of the industry. COLUMBUS, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Connecting with the Insurance Industry at Its Most …

Distribution channels: Business & Economy, Companies ...
Published on April 11, 2025 - 15:22 GMT

T. Howard Foundation to Honor Industry Leaders at April 22 Awards Dinner in NYC

Honoring Five Visionary Leaders Driving Equity and Opportunity in Media, Entertainment, and Technology SILVER SPRING, MD, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- The T. Howard Foundation will recognize five influential leaders in media, …

Distribution channels: IT Industry, Media, Advertising & PR ...
Published on April 11, 2025 - 14:42 GMT

The Rise of Chinese Video Production: Kiwi Pear Studios Competes Globally

Kiwi Pear Studios leads global video production surge, blending cutting-edge tech with creative storytelling LOS ANGELES, CA, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- In recent years, China’s video production industry has seen …

Distribution channels: International Organizations, Media, Advertising & PR ...
Published on April 11, 2025 - 14:21 GMT

Unleashing Curiosity: Groundbreaking Interactive eBook with Original Music Launches at Spark Curiosity EDU Conference

Educator Introduces Revolutionary Approach to Combat Student Engagement Crisis AUSTIN, TX, UNITED STATES, April 10, 2025 /⁨EINPresswire.com⁩/ -- As student disengagement reaches critical levels nationwide, an innovative solution emerges from …

Distribution channels: Book Publishing Industry, Conferences & Trade Fairs ...
Published on April 11, 2025 - 14:15 GMT

8 Surrogate Mothers Available NOW in the USA & Canada: No Wait List – Immediate Match Opportunities at Surrogacy4All

If you’re searching for a surrogate mother now—without waitlists or delays—Surrogacy4All offers immediate matching opportunities with women who ready now! NEW YORK CITY, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- 8 Surrogate Mothers …

Distribution channels: Healthcare & Pharmaceuticals Industry, Media, Advertising & PR ...
Published on April 11, 2025 - 14:03 GMT

New York Art Life Presents Mila Tanghe: A Transatlantic Force in Ethical Storytelling and Geopolitical Journalism

This week, New York Art Life MAgazine interviews a transatlantic force in ethical storytelling and geopolitical journalism, Mila Tanghe CHELSEA, MANHATTAN, NEW YORK, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- This week, New York Art …

Distribution channels: Culture, Society & Lifestyle, Human Rights ...
Published on April 11, 2025 - 14:00 GMT

OPIC Technologies, Inc. Enhances Travel Storytelling with 3D Livestreaming

OPIC’s 3D livestream tech lets travel influencers share adventures with depth, motion, and real-time presence for more immersive audience experiences. ORLANDO , FL, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- OPIC Technologies, Inc., the leader …

Distribution channels: Companies, Media, Advertising & PR ...
Published on April 11, 2025 - 13:05 GMT

Kerin M. Cagle Partners with SuccessBooks® to Co-Author ‘Unstoppable’ with Lisa Nichols

GREENVILLE, SC, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- SuccessBooks® is proud to announce an exciting collaboration with Kerin M. Cagle, who will be co-authoring the highly anticipated book, “Unstoppable”, alongside the renowned Lisa …

Distribution channels: Book Publishing Industry, Business & Economy ...
Published on April 11, 2025 - 13:00 GMT

David M. Munson Jr. of Full of Ideas (FOI) and Get Real Alliance Recently Featured on Close Up Radio

DALLAS, TX, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Full of Ideas (FOI), a forward-thinking climate change consultancy, and its founder, inventor, and author David M. Munson, are proud to present a novel perspective to address climate …

Distribution channels: Book Publishing Industry, Education ...
Published on April 11, 2025 - 13:00 GMT

LEVI FOSTER RELEASES NEW SINGLE 'SHE’S IN RICHMOND' TODAY

THE FIRST SINGLE OFF DEBUT ALBUM WE MADE A FIRE PRODUCED BY THREE-TIME GRAMMY-NOMINATED NASHVILLE VETERAN KEN COOMER OF WILCO + UNCLE TUPELO OUT FALL 2025 NASHVILLE, TN, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Just over a year …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on April 11, 2025 - 13:00 GMT

AMERICAN IDOL SEASON 22 TOP 20 CONTESTANT AJII’S SOULFULLY INFECTIOUS SINGLE 'SADCHELLA'

CLEVERLY PAYS HOMAGE TO MELANCHOLY POP CLASSICS USING THEIR INSTANTLY RECOGNIZABLE TITLES JUST IN TIME FOR COACHELLA NEW YORK, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Four decades after Elton John extolled the virtues of …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on April 11, 2025 - 13:00 GMT

The Journey is Worth It: Fertility Stories of Hope and Resilience at RMA of New York

NEW YORK, NY, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- For over 25 years, RMA of New York, which serves as the Division of Reproductive Endocrinology and Infertility at the Mount Sinai Health System, has helped patients achieve their …

Distribution channels: Culture, Society & Lifestyle, Healthcare & Pharmaceuticals Industry ...
Published on April 11, 2025 - 12:18 GMT

Introducing Rroot: The mascot representing Recruit CRM’s commitment to smarter recruitment

Meet Rroot, the brand mascot of Recruit CRM, ready to help recruiters grow smarter with the power of technology. NORWOOD, NJ, UNITED STATES, April 11, 2025 /⁨EINPresswire.com⁩/ -- Recruit CRM has proudly launched Rroot, its official brand mascot, …

Distribution channels: Business & Economy, Companies ...
Published on April 11, 2025 - 12:09 GMT

Signature Dentistry Launches Innovative Veneer Clinic In Melbourne

Toorak, Victoria – Signature Dentistry, a premier dental practice in Melbourne, is excited to announce the launch of its innovative veneer dentistry clinic. Led by Dr Kasen Somana, the esteemed founder and principal dentist, the clinic leverages advanced …

Distribution channels: Business & Economy, Companies ...