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A service for marketing & advertising industry professionals · Thursday, July 17, 2025 · 831,596,428 Articles · 3+ Million Readers
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PepsiCo & Marketing News Monitoring

  • Published on 13:24 GMT

    Business News | IMAGEXX 2025 Summit & Awards Set to Spotlight the Power of Communication on 18th July in New Delhi

    PNN New Delhi [India], July 17: A flagship platform for PR, communications, and brand leadership in India, IMAGEXX 2025 is all set to bring together the country's most influential voices on 18th July 2025 at Holiday Inn, Aerocity, New Delhi. Also Read …

    Source: Latestly - Indeterminate
  • Published on Jul 16, 2025

    Adweek Launches Marketing Vanguard Membership Program

    ADWEEK today officially launched the Marketing Vanguard membership program for CMOs, an invitation-only executive club rooted in ADWEEK’s editorial expertise and designed to provide access, intelligence, and influence for industry-leading, innovative, …

    Source: Adweek - Neutral
  • Published on Jul 15, 2025

    Theblurr brings on Sainath Saraban as co-founder and chief creative officer

    Sainath SarabanTheblurr, a full-service AI-native marketing and media agency, has announced the appointment of Sainath Saraban as co-founder and chief creative officer. With a legacy of bold storytelling and a globally attuned creative lens, Saraban will …

    Source: ETBrandEquity.com - Center-right
  • Published on Jul 15, 2025

    Olipop’s new ads show how the brand is winning people back to soda

    Dive Brief: Olipop is launching an ad campaign that spotlights testimonials of people who rediscovered their love of soda through its better-for-you products, including celebrities like Kristin Chenoweth and Joshua Jackson, per news shared with Marketing …

    Source: Marketing Dive - Pending
  • Published on Jul 15, 2025

    Pepsi partners with PCB to make cricket accessible to girls

    ‘Ab Hai Tumhari Bari’ is a new initiative designed to provide cricket gear tailored for young girls, helping them access and enjoy the sport with confidence. In Lahore, a city where cricket is deeply rooted in culture, Pepsi launched more than just a …

    Source: Dawn - Center-left
  • Published on Jul 13, 2025

    Pepsi's Most Expensive Celebrity Endorsement Of All Time

    Pepsi has never been shy about chasing star power. From Michael Jackson moonwalking across TV screens to Britney Spears belting out soda jingles in midriff-baring glory, the brand has a long history of turning its commercials into pop culture events. Over …

    Source: The Daily Meal - New York - Pending
  • Published on Jul 16, 2025

    Doritos launches Cool Ranch and Jalapeño Salsa Mexicana in India

    Doritos®, PepsiCo’s nacho chip brand has launched two of its global variants - Cool Ranch and Jalapeño Salsa Mexicana – to India, catering to the country's growing appetite for adventurous snacking. The launch represents a significant milestone for the …

    Source: Afaqs - Pending
  • Published on Jul 12, 2025

    Focus on the Competition and Lose Your Product: A Political Marketing Lesson Ghana Must Learn

    In every competitive space, business, sports, politics, the instinct to outdo the opponent is strong. But in marketing, that instinct can be fatal if it becomes obsessive. The brutal truth is this: focus too much on the competition, and you will lose your …

    Source: Joy FM - Indeterminate
  • Published on Jul 16, 2025

    Hindustan Coca-Cola Beverages names Hemant Rupani its new CEO

    Hemant RupaniThe Coca-Cola Company has announced that Hemant Rupani, a veteran business leader with experience across several companies and industries, will join Bangalore-based bottler Hindustan Coca-Cola Beverages as chief executive officer, effective …

    Source: ETBrandEquity.com - Center-right
  • Published on Jul 15, 2025

    ETBWS 2025: Are Gen Z the Labubus of the modern world?

    They are 377M strong in India; that’s more than the entire population of the US. It’s the generation that’s already driving $860 billion of consumer spending in India. By 2035, every 2nd rupee spent in India is expected to come from this cohort. They are …

    Source: ETBrandEquity.com - Center-right
  • Published on Jul 10, 2025

    Junk food sponsorship of sports should be banned to protect children’s health, experts say

    Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our …

    Source: The Independent - Center-left
  • Published on Jul 10, 2025

    Introducing the 2025 Campaign 40 Over 40

    It’s an eventful time in the ad industry, but this year’s 40 Over 40 class knows a thing or two about innovating during challenging times. From creating ad campaigns rooted in human insight to transcending brand categories to expand market share, this year …

    Source: Campaign - Neutral
  • Published on Jul 10, 2025

    Junk food “avoids advertising regulation” with top level UK sports sponsorship

    Sophie Borland, freelance journalist Hertfordshire, UK sophie.borland{at}googlemail.com A BMJ investigation finds more than 90 deals between brands of food or drink that is high in fat, salt, or sugar and sporting entities, amid concerns over such …

    Source: British Medical Journal - Neutral
  • Published on Jul 10, 2025

    ISBA Opens Origin to More Advertisers, Adds Features

    July 9 2025 In the UK, cross-media measurement solution Origin has completed Beta trials, and begun its next, 'Expanded Availability' (EA) phase. Initially, this promises a larger number of advertisers deduplicated reach and frequency reports …

    Source: MrWeb - Pending
  • Published on Jul 10, 2025

    The K-Pop Effect: How PepsiCo Built Global Brand Love With IVE

    On stage at Cannes Lions last month, delegates took a deep dive into K-pop’s explosive rise – an industry that is now a $20 billion global movement. The discussion, Harnessing the Power of K-Pop, focused on the enduring power of South Korea’s K-Pop and how …

    Source: Branding in Asia - Neutral
  • Published on Jul 9, 2025

    Experiences as the New Currency: Why Consumer Engagement is the Ultimate Brand Metric

    By Claudia Stephenson, Managing Director, EMEA at INVNT® We’ve all felt it, that moment at an event, in a space, or during a brand encounter that stirs something deeper than just product interest. It’s a moment of connection, often fleeting but powerful, …

    Source: Event Industry News - Pending
  • Published on Jun 30, 2025

    Veridooh delivers OOH campaign verification solution

    Share Tweet Share Email Australia’s Veridooh has partnered with UK roadside media owner, 75Media, offering clients the ability to independently verify all OOH campaigns, giving advertisers a new level of transparency and trust in their OOH investment. The …

    Source: Mediaweek - Pending
  • Published on Jul 11, 2025

    The Bookmard Awards Announces 2025 Finalists

    The Interactive Advertising Bureau (IAB) South Africa has announced the 2025 Bookmark Awards finalists, marking the start of the second round of judging to honour the most impactful digital work shaping South Africa's creative future. These selected …

    Source: Media Update - Pending
  • Published on Jun 17, 2025

    Four ways technology is pushing the boundaries of sponsorship activation

    Since the earliest days of professionalism, the foundation of the multibillion-dollar sports industry has been its tripartite relationship with media and sponsorship. This so-called ‘golden triangle’ has allowed sport to monetise fandom away from the …

    Source: SportsPro - Pending

04 days 09:46:24

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