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A service for marketing & advertising industry professionals · Saturday, April 11, 2026 · 905,024,001 Articles · 3+ Million Readers
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Marketing Mix News Monitoring

  • Published on Apr 9, 2026

    Democratizing Marketing Mix Models (MMM) with Open Source and Gen AI

    Marketing Mix Models (MMM) have been in the industry for several years and recently they have experienced a renaissance. With digitally tracked signals being deprecated for increasing data privacy restrictions, Marketers are turning back to MMMs for …

    Source: Towards Data Science - Pending
  • Published on Mar 29, 2026

    From a side quest to serious business: Has gaming entered the marketing mix?

    For a long time, gaming sat on many marketing plans like a tab left open in the browser: patient, promising and waiting for a ping, but not central to the day’s real work. Over the past few months, that position has changed drastically in the Middle East. …

    Source: Campaign Middle East - Neutral
  • Published on Mar 25, 2026

    Valesnova Limited: What is Marketing Mix Modeling (MMM) and why does it matter?

    Marketers aren’t short on numbers, but they are definitely short on clarity. Each channel has its own dashboard, and every platform says it’s winning. It gets messy trying to figure out what’s really working when you factor in things like seasonal trends, …

    Source: LondonlovesBusiness - Pending
  • Published on Apr 8, 2026

    ‘Year of build’: Former Starling marketing boss Rachel Kerrone on her next challenge

    Having spent eight years building Starling Bank “from the ground up”, Rachel Kerrone has moved on to her next mission – driving growth at financial services firm Monument Bank. Having spent eight years building Starling Bank “from the ground up”, Rachel …

    Source: Marketing Week - Center-left
  • Published on Apr 7, 2026

    Curious Nation Expands ANZ Team With Christina Crawford & Anna Smith

    Independent marketing agency Curious Nation has strengthened its trans-Tasman team with two new hires across its Australia and NZ offices, following a strong period of business growth and new client wins. The agency has appointed Christina Crawford as …

    Source: B&T - Neutral
  • Published on Apr 7, 2026

    Curious Nation appoints two as activation demand fuels trans-Tasman growth

    April 7 2026, 9:07 am | BY Ricki Green | No Comments Brand activation agency Curious Nation has strengthened its trans-Tasman team with two new hires across its Australian and New Zealand operations, following a strong period of business growth and new …

    Source: Campaignbrief - Pending
  • Published on Apr 6, 2026

    Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI

    Lots of stories have been written about whether the term “agency” applies to agencies anymore — mostly under the divisive topic of principal media (where the agency acts as both buyer and seller). But there are a growing number of agencies that have delved …

    Source: Digiday - Neutral
  • Published on Apr 4, 2026

    BioHarvest Sciences Inc. Common Stock (NASDAQ:BHST) Q4 2025 Earnings Call Transcript

    BioHarvest Sciences Inc. Common Stock (NASDAQ:BHST) Q4 2025 Earnings Call Transcript April 1, 2026 Operator: Hello, everyone. Thank you for joining us, and welcome to the BioHarvest Sciences Fourth Quarter and Year-End 2025 Earnings Call. [Operator …

    Source: Insider Monkey - Neutral
  • Published on Apr 3, 2026

    HubSpot Partners with TikTok

    HubSpot has integrated Marketing Hub with TikTok, enabling marketers to sync, manage, and measure TikTok ads and organic content using their full context from HubSpot. "TikTok has become a powerful engine for business growth, and our goal is to make …

    Source: Destination CRM - New Jersey - Neutral
  • Published on Apr 2, 2026

    How Scotts Miracle-Gro evolves marketing as gardening goes year-round

    Spring is here, and for the more than half of U.S. households that partake in gardening, it’s the time to flex green thumbs and put plants in pots and plots. But like many other activities, gardening has been altered by consumer behavior changes over the …

    Source: Marketing Dive - Pending
  • Published on Apr 2, 2026

    ‘Sharper strategically’: Starling looks to fuel growth with ‘biggest campaign’ to date

    Starling is launching its “biggest campaign to date”, as the bank continues on its mission to “get Britain good with money”.  The new activity follows the launch of a new visual identity and brand platform last year, when Starling dropped ‘bank’ from its …

    Source: Marketing Week - Center-left
  • Published on Apr 1, 2026

    When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

    For decades, movie marketing has relied on building anticipation through trailers, press tours and opening weekend buzz. Today, much of that excitement is playing out somewhere new: TikTok. From Cultural Buzz to Packed Theaters What begins as a trailer …

    Source: Variety - Neutral
  • Published on Apr 1, 2026

    Q&A: Todd O’Leary on World Cup, strategy, and Alexandria’s story

    Nearly two years into his tenure, Todd O’Leary is steering Visit Alexandria through a pivotal moment. With a new strategic plan, a major global spotlight from the 2026 FIFA World Cup, and shifting travel dynamics in the Washington, D.C., region, O’Leary is …

    Source: SmartBrief - Neutral
  • Published on Mar 31, 2026

    The Cost Of Flying Blind In Influencer Marketing

    By C200 member Jennifer Quigley-Jones What is influencer marketing actually delivering? Digital Voices The creator economy has grown into a multi-hundred-billion-dollar market, changing how brands reach consumers and influence purchasing decisions. It has …

    Source: Forbes - Neutral
  • Published on Mar 31, 2026

    Breast Cancer Now on finding ‘synergy’ with its ‘forward-looking’ rebrand

    Breast Cancer Now is on a mission to “mobilise” commitment behind its cause, with a refreshed brand identity and pledge to hit £100m in fundraising. Breast Cancer Now is on a mission to “mobilise” commitment behind its cause, with a refreshed brand …

    Source: Marketing Week - Center-left
  • Published on Mar 31, 2026

    IAB Explores Future Video Outcomes From Agentic

    The Interactive Advertising Bureau (IAB) has released a whitepaper exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured, and created. "AI-Powered Video Outcomes: Agentic AI" outlines the future of …

    Source: MediaPost - Neutral
  • Published on Mar 31, 2026

    IAB Recognizes Future Video Outcomes From Agentic

    The Interactive Advertising Bureau (IAB) has released a whitepaper exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured, and created. "AI-Powered Video Outcomes: Agentic AI" outlines the future of …

    Source: MediaPost - Neutral
  • Published on Mar 30, 2026

    Payments firm Wise on taking the ‘war for attention’ to the high street

    Having worked on building both its B2B and B2C arms over recent years, international payments platform Wise now boasts 15.6 million active customers worldwide, sending £145bn across borders during the last financial year. The firm’s next venture is putting …

    Source: Marketing Week - Center-left
  • Published on Mar 30, 2026

    DSP Wars Episode III: Revenge of the Holdcos

    The programmatic advertising industry had a very public moment the last few weeks. Publicis — one of the world’s largest advertising holding companies — told its clients to stop using The Trade Desk, citing a failed audit over fee transparency and …

    Source: Mumbrella - Neutral

03 days 02:30:29

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