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A service for marketing & advertising industry professionals · Friday, April 11, 2025 · 802,406,741 Articles · 3+ Million Readers
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Marketing Mix News Monitoring

  • Published on Apr 8, 2025

    Circana Launches Liquid Mix, an AI-Powered Self-Service Marketing Mix Platform

    Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self-service marketing mix platform. Designed to empower brands of all …

    Distribution channels: Media, Advertising & PR ...
  • Published on 16:35 GMT

    AI-powered martech news and releases: April 10

    Big Tech’s AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out.  President Trump’s now-paused tariffs are rattling consumers, whose confidence was already falling fast. A drop in their spending would be …

    Source: MarTech - Neutral
  • Published on 13:18 GMT

    Campaign Talent & Tech event addresses critical industry concerns

    Campaign Middle East’s stellar second event of the year, Campaign Breakfast Briefing: Talent and Technology 2025 witnessed a room full of industry experts – including client-side marketers, and agency and adtech leaders  (photo gallery linked) – gather at …

    Source: Campaign Middle East - Neutral
  • Published on 13:18 GMT

    Katib Belkhodja appointed as Toyota and Lexus Marketing Director

    Katib Belkhodja Al-Futtaim Automotive has named Katib Belkhodja as Marketing Director for Toyota and Lexus in the UAE, placing the senior group executive with wide-ranging divisional experience in a key leadership role across its two flagship brands. In …

    Source: Campaign Middle East - Neutral
  • Published on Apr 10, 2025

    Icons & Milestones: Hazel Hays, George P. Johnson, and Fred Kitzing

    The Icons & Milestones Series by Mark Hebert The following is part of the Icons & Milestones Series, which started in the Exhibit City News 30 Year Anniversary Book. This series looks at Icons and Milestones from across the tradeshow industry. As …

    Source: Exhibit City News - Nevada - Label Pending
  • Published on Apr 10, 2025

    Jumeirah Marsa Al Arab launch by AKQA highlights ‘transformative luxury’

    Jumeirah Marsa Al Arab has revealed details about its launch campaign, which intended to position the resort at the centre of cultural conversation​. The campaign’s key objective was to elevate and redefine guest expectations of luxury hospitality into one …

    Source: Campaign Middle East - Neutral
  • Published on Apr 10, 2025

    ‘Human-created content must be protected and valued’: Hearst UK’s Katie Vanneck-Smit...

    Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. In this issue, we have Katie Vanneck-Smith, who has overall management responsibility for Hearst UK.Vanneck-Smith joined Hearst UK …

    Source: The Drum - Label Pending
  • Published on Apr 10, 2025

    That’s my bag! What brands can learn from Coach’s experiential playbook

    Handbag maker Coach recently hosted an event in Melbourne that recorded some impressive numbers. Paul Cotton, of Jack Morton Australia, explains why it hit such a chord with a new demographic of customer.In a time when attention is fragmented and brand …

    Source: The Drum - Label Pending
  • Published on Apr 10, 2025

    Chairman Appointed at Ambitious Ekimetrics

    April 9 2025 In Paris, data science and AI solutions firm Ekimetrics has announced the appointment of Eric Labaye as Chairman of its Supervisory Board. Labaye will work with company founder and President Jean-Baptiste Bouzige as it aims for ' …

    Source: MrWeb - Label Pending
  • Published on Apr 10, 2025

    Quad Acquires Enru

    Quad acquired the co-mailing assets of LSC Communications-MCL LLC or MCL, a third-party co-mail and co-mail logistics solutions provider doing business as “Enru.” The transaction included all MCL co-mail related manufacturing assets, technology and its …

    Source: Printing Impressions - Neutral
  • Published on Apr 9, 2025

    Zespri season in the U.S. starts with shipments to East and West Coast ports

    Zespri anticipates an early start again this year, with the first shipment of SunGold Kiwifruit arriving in the Port of Los Angeles and the Port of Philadelphia by mid-April. Green Kiwifruit will arrive by early May. Following favorable growing conditions, …

    Source: Fresh Fruit Portal - Neutral
  • Published on Apr 9, 2025

    ‘Is principal media evil?’: Public clash over a divisive practice

    Panellists clashed over the ethical status of principal media at yesterday’s Future of TV Advertising conference in Sydney. Principal media is the practice of agencies buying advertising inventory on their account and then reselling to clients. Critics say …

    Source: Mumbrella - Neutral
  • Published on Apr 8, 2025

    Ghostzapper Leads 2025 Canadian Horse Racing Hall Of Fame Finalists

    Ghostzapper | Sarah Andrew Top stallion Ghostzapper leads the nominees for the 2025 Canadian Horse Racing Hall of Fame finalists which were unveiled Tuesday by the Canadian Horse Racing Hall of Fame Standardbred and Thoroughbred Nomination Committees. The …

    Source: Thoroughbred Daily News - New Jersey - Neutral
  • Published on Apr 8, 2025

    SunGold kiwi gets an early start to season

    Zespri anticipates an early start again this year, with the first shipment of SunGold™ Kiwifruit arriving in the Port of Los Angeles and the Port of Philadelphia by mid-April. Green Kiwifruit will arrive by early May. Following favorable growing conditions …

    Source: Fresh Plaza - Neutral
  • Published on Apr 7, 2025

    The Digital Guest Journey: Why Most Hotel Strategies Are Outdated and How to Fix Them

    Imagine a guest planning their dream vacation. They start with a casual scroll through Instagram, saving reels of beautiful destinations. Then they search Google for “unique hotels in Paris” and compare options on multiple OTAs and hotel websites. Your …

    Source: Hospitality Net - Label Pending
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