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Published on Jul 25, 2025

What is the marketing mix?

The marketing mix is an essential concept for businesses looking to effectively cater to their customer base. By strategically combining the Four P’s—Product, Price, Place, and Promotion—companies can create targeted marketing strategies that resonate with …

Source: Dataconomy - Pending
Published on Jul 25, 2025

10 reasons why you should include digital marketing in your marketing mix now

Article provided by Ideation Wait, something is fundamentally wrong with this headline! At Ideation Digital, we believe Digital Marketing cannot be ignored any longer, so the headline should be… 10 Reasons why you should include digital marketing in your …

Source: The Small Business Site - Neutral
Published on Jul 25, 2025

Marketing Mix Modeling Emerges As Cornerstone In Complex Measurement Era

As marketers navigate an increasingly fragmented media landscape, a new global study from researcher Kantar and social-media giant Meta finds that marketing mix modeling (MMM) is more vital than ever, but not without challenges. Based on interviews with 1, …

Source: MediaPost - Neutral
Published on Jul 27, 2025

How to Define Strategic Planning in Marketing – A Step-by-Step Guide

Strategic planning in marketing is vital for guiding your organization toward success. It starts with comprehending your current market environment and evaluating your strengths and weaknesses. Then, you’ll define clear goals aligned with your vision. By …

Source: Small Business Trends - Pending
Published on Jul 25, 2025

Albertsons appoints executive to lead retail media network

Albertsons Inc. has appointed an executive to lead the Albertsons Media Collective. The new senior vice president of the Albertsons Media Collective takes over the role from Kristi Argyilan. She is now the head of advertising at Uber. The media collective …

Source: Digital Commerce 360 - Pending
Published on Jul 25, 2025

Experience as intelligence: Why data-driven events are the future of marketing

Ali Warwick, head of sales at brand experience agency Strata, has shared a blog with Conference News highlighting the importance of data driven events. In today’s marketing landscape, experiences are no longer a ‘nice to have’; they are a strategic …

Source: Conference News - Pending
Published on Jul 25, 2025

Ad giant Publicis is shopping for AI companies. Here are 6 targets industry insiders think could be on its wish list.

French advertising giant Publicis Groupe is flying high. Now, it plans to go shopping. Last week, Publicis CEO Arthur Sadoun said his company was "doubling down" on its AI strategy by "further accelerating on bolt-on acquisitions." Bolt …

Source: Markets Insider - Neutral
Published on Jul 24, 2025

Is digital in-flight advertising missing from marketers’ media mix?

Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for reaching audiences that are …

Source: Digiday - Pending
Published on Jul 24, 2025

Social Media and Video Drive Brand Discovery in Southeast Asia

If you’re a brand looking to connect with consumers in Southeast Asia, video and social aren’t just nice to have—they’re essential ingredients in the marketing mix. Southeast Asia now accounts for nearly one-quarter of TikTok’s global advertising audience, …

Source: Branding in Asia - Neutral
Published on Jul 24, 2025

We created O2’s AI influencer Daisy. And we know why you followed Mia at Wimbledon

Ben Hopkins, creative director at VCCP’s AI agency Faith, helped launch O2’s scambaiting granny Daisy. Now that an AI influencer has won over Wimbledon fans, he explains how brands can navigate this new wave of synthetic influence. This year’s Wimbledon …

Source: The Drum - Pending
Published on Jul 24, 2025

Treat creators as a strategic asset, not a one-off social play

Creators can deliver great results. But, Andrew Rowley of Jaywing explains it’s important to take a strategic, data-informed approach to working with them. Let’s be honest, most marketers are still underestimating the role creators can play in the broader …

Source: The Drum - Pending
Published on Jul 24, 2025

Horoscope July 24: A day of mixed fortunes for Aquarius; Capricorn likely to take risk

Your daily horoscope for July 24, 2025, brings a mix of opportunities, challenges, and emotional clarity. Whether you’re making big decisions or facing minor setbacks, Ganesha’s guidance can help you navigate the day ahead with confidence and calm. Aries: …

Source: Orissa Post - Pending
Published on Jul 24, 2025

KJo’s Tyaani Jewellery taps digital, influencers & roadshows in new ad blitz

Tyaani Jewellery by Karan Johar has recently unveiled a new brand campaign titled ‘Forces of Tyaani’, celebrating real women wearing real jewellery. The campaign features names such as Rasika Dugal, Shweta Tripathi, Shefali Shah, Tillotama Shome, Jiya …

Source: Afaqs - Pending
Published on Jul 23, 2025

Advertising Rebirth: Charting a New Path Forward

The 52nd annual general meeting of the Association of Advertising Agencies of Nigeria, held in Ibadan Oyo State, last week provided fresh opportunities for practitioners to retool their industry in line with current global trends amidst digital revolution, …

Source: This Day - Pro-Government
Published on Jul 23, 2025

Distributed storefronts demand smarter, faster brand strategy

Every media experience is now a storefront or leads directly to one within seconds. Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce …

Source: MarTech - Neutral

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Published on July 27, 2025 - 21:55 GMT

Conscious Catalysts of Happiness and Well-Being: Launching a Global Movement Toward 10 Billion Happy by 2050

One of the great strengths of the World Happiness Foundation – and the Conscious Catalysts program – is the global coalition backing it. MIAMI, FL, UNITED STATES, July 27, 2025 /⁨EINPresswire.com⁩/ -- The World Happiness Foundation has unveiled the …

Distribution channels: Business & Economy, Companies ...
Published on July 25, 2025 - 20:30 GMT

CGI Digital's Frank Buono Revealed as Digital Marketing Expert of Rochester, NY by HelloNation Video Magazine

Who is the trusted authority on digital marketing strategies for businesses in Rochester, NY? ROCHESTER, NY, UNITED STATES, July 25, 2025 /⁨EINPresswire.com⁩/ -- Who is the trusted authority on digital marketing strategies for businesses in …

Distribution channels: Business & Economy, IT Industry ...

Published on July 25, 2025 - 15:17 GMT

Hype Boss Launches Small Business Division to Offer Strategic, Affordable Marketing for Local Brands

New division delivers strategic marketing, content creation, and digital support to help local businesses grow and stand out in a competitive online space. JUPITER, FL, UNITED STATES, July 25, 2025 /⁨EINPresswire.com⁩/ -- Hype Boss, a rapidly …

Distribution channels: Business & Economy, Companies ...
Published on July 25, 2025 - 16:45 GMT

Neel Shah Launches Mentopreneur ‘Suite’ - A Dedicated Marketing Agency For Global B2B Businesses

Neel Shah, a Marketing Maverick, announces the launch of 'Mentopreneur Suite' with a range of services aiming at servicing B2B brands who want to scale globally HOUSTON, TX, UNITED STATES, July 25, 2025 /⁨EINPresswire.com⁩/ -- Serial …

Distribution channels: Companies ...

Published on July 25, 2025 - 15:25 GMT

True Social Marketing Launches, Prepared for the Newest Era of AI Search Optimization (AISO)

Tech Company True Social Marketing Leading the Way in AI Search Optimization SACRAMENTO, CA, UNITED STATES, July 25, 2025 /⁨EINPresswire.com⁩/ -- True Social Marketing is a tech company that specializes in website development, SEO (Search Engine …

Distribution channels: Technology ...
Published on July 27, 2025 - 03:35 GMT

Cesar Arevalo Reflects on His Brief Encounters with Hulk Hogan: A Respectful Tribute to a Wrestling Legend

BELLEAIR, FL, UNITED STATES, July 27, 2025 /⁨EINPresswire.com⁩/ -- The passing of Terry Bollea, known worldwide as Hulk Hogan, marks the end of an era in professional wrestling and popular culture. Hogan, who died this week at the age of 71, was a …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on July 25, 2025 - 13:00 GMT

The ADVERTISING Club of New York Names Five New Board Members and Appoints New Chair

NEW YORK, July 25, 2025 (GLOBE NEWSWIRE) -- The ADVERTISING Club of New York, the industry's leading professional organization representing the advertising, media, marketing, and ad-tech industries is pleased to announce the appointment of five …

Distribution channels: Media, Advertising & PR ...
Published on July 27, 2025 - 03:05 GMT

Christmas Comes in July Thanks to First City Credit Union and KEVANI’s Generous Billboard Space Donation

“Christmas in July” helps replenish Los Angeles County’s Toy Loan Program inventory ALTADENA, CA, UNITED STATES, July 26, 2025 /⁨EINPresswire.com⁩/ -- First City Credit Union is holding its 2nd annual “Christmas in July" toy drive in …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

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Published on July 28, 2025 - 00:32 GMT

Prof. Yong Ge and the Pipa π Ensemble Electrify New York's Carnegie Hall

NEW YORK, NY, UNITED STATES, July 27, 2025 /⁨EINPresswire.com⁩/ -- The venerable Weill Recital Hall at Carnegie Hall was set ablaze by the captivating charm of the Chinese pipa on July 20, as Professor Yong Ge and the Pipa π Ensemble presented …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on July 27, 2025 - 21:55 GMT

Conscious Catalysts of Happiness and Well-Being: Launching a Global Movement Toward 10 Billion Happy by 2050

One of the great strengths of the World Happiness Foundation – and the Conscious Catalysts program – is the global coalition backing it. MIAMI, FL, UNITED STATES, July 27, 2025 /⁨EINPresswire.com⁩/ -- The World Happiness Foundation has unveiled the …

Distribution channels: Business & Economy, Companies ...
Published on July 27, 2025 - 20:08 GMT

Floyi Integrates Generative Intent as the Fifth Search Intent in AI Search Strategy Tools

Floyi embraces Generative Intent, an emerging search intent seen in AI Search, and helps SEOs optimize for ChatGPT, Claude, Perplexity and classic Google SERPs. NEW YORK, NY, UNITED STATES, July 27, 2025 /⁨EINPresswire.com⁩/ -- Floyi, the AI- …

Distribution channels: Business & Economy, IT Industry ...
Published on July 27, 2025 - 19:56 GMT

ICO Construction & Remodeling Launches Comprehensive New Website to Better Serve Colleyville Homeowners

Enhanced Digital Platform Showcases Award-Winning Kitchen Remodeling and Bathroom Remodeling Services for North Texas Community COLLYVILLE, TX, UNITED STATES, July 27, 2025 /⁨EINPresswire.com⁩/ -- ICO Construction & Remodeling, a leading home …

Distribution channels: Building & Construction Industry, Companies ...
Published on July 27, 2025 - 04:03 GMT

A Magical Night at Elissa and Wael Jassar’s Concert at 'Abadi Al-Johar Arena' in Jeddah

JEDDAH, SAUDI ARABIA, July 27, 2025 /⁨EINPresswire.com⁩/ -- It was a magical night for the audience of “Jeddah Season 2025” at the “Abadi Al-Johar Arena” where stars Elissa and Wael Jassar lit up the stage with a joint concert that drew a massive …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on July 27, 2025 - 04:00 GMT

10th Annual Back to School Bash: Preparing Compton's Future with Essentials

"Preparing Compton's Future with Essentials" COMPTON, CA, UNITED STATES, July 26, 2025 /⁨EINPresswire.com⁩/ -- athers and Mothers Who Care (FMWC), in proud partnership with District 2 Councilman and ProTem Mayor Andre Spicer, is …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on July 27, 2025 - 03:58 GMT

Film Commission Unveils Third Film Criticism Conference

RIYADH, SAUDI ARABIA, July 27, 2025 /⁨EINPresswire.com⁩/ -- The Film Commission announced the launch of the third annual Film Criticism Conference and its accompanying events, held under the theme "Cinema: the Art of Place." This year…

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on July 27, 2025 - 03:35 GMT

Cesar Arevalo Reflects on His Brief Encounters with Hulk Hogan: A Respectful Tribute to a Wrestling Legend

BELLEAIR, FL, UNITED STATES, July 27, 2025 /⁨EINPresswire.com⁩/ -- The passing of Terry Bollea, known worldwide as Hulk Hogan, marks the end of an era in professional wrestling and popular culture. Hogan, who died this week at the age of 71, was a …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on July 27, 2025 - 03:30 GMT

The Good Life Concierge Launches Luxury Travel with Emotional Experience Design

MIAMI, FL, UNITED STATES, July 27, 2025 /⁨EINPresswire.com⁩/ -- At a time when modern luxury travelers are seeking more than five-star amenities, The Good Life Concierge is raising the bar — turning travel into a form of personal transformation. …

Distribution channels: Companies, Culture, Society & Lifestyle ...
Published on July 27, 2025 - 03:27 GMT

Filipina-American Artist Angeli Chaves Hosts Listening Party Ahead of Debut EP Release

LOS ANGELES , CA, UNITED STATES, July 26, 2025 /⁨EINPresswire.com⁩/ -- Filipina-American singer, model, and beauty queen Angeli Chaves achieved a significant milestone in her music career with the recent hosting of her official listening party on …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on July 27, 2025 - 03:10 GMT

Ferryman Collective Becomes a 501(c)(3) Nonprofit, Establishing Itself as the First VR Repertory Theatre Company

Ferryman Collective formalizes as a nonprofit, expanding its mission to create and share award-winning live VR theatre with global audiences. LOS ANGLES, CA, UNITED STATES, July 26, 2025 /⁨EINPresswire.com⁩/ -- Ferryman Collective, a pioneering …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on July 27, 2025 - 03:05 GMT

Christmas Comes in July Thanks to First City Credit Union and KEVANI’s Generous Billboard Space Donation

“Christmas in July” helps replenish Los Angeles County’s Toy Loan Program inventory ALTADENA, CA, UNITED STATES, July 26, 2025 /⁨EINPresswire.com⁩/ -- First City Credit Union is holding its 2nd annual “Christmas in July" toy drive in …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on July 27, 2025 - 00:43 GMT

A Timeless Call to Persevere: R.W. Larson Jr.’s Memoir Inspires Readers to Push Past Limits

KS, UNITED STATES, July 26, 2025 /⁨EINPresswire.com⁩/ -- R.W. Larson Jr.’s inspiring memoir Two Hundred Pounders Don’t Win Marathons But Persevere Anyway continues to encourage readers of all ages to defy expectations, embrace their setbacks, and press …

Distribution channels: Education, Healthcare & Pharmaceuticals Industry ...
Published on July 26, 2025 - 17:00 GMT

Audfly’s Directional Sound Modules Becoming a Standard in Smart Devices

SAN FRANCISCO, CA, UNITED STATES, July 26, 2025 /⁨EINPresswire.com⁩/ -- As demand grows for smarter, more responsive, and privacy-aware hardware, directional sound modules are rapidly becoming a key element in the architecture of next-generation devices. …

Distribution channels: Business & Economy, Conferences & Trade Fairs ...
Published on July 26, 2025 - 16:19 GMT

Motivando Opens Crowdcube Campaign to Let Users Own a Piece of Moti App

Motivando has launched an equity crowdfunding campaign on Crowdcube, allowing users to invest in and own a stake in the social productivity app Moti. LONDON, UNITED KINGDOM, July 26, 2025 /⁨EINPresswire.com⁩/ -- Motivando has announced the launch …

Distribution channels: Culture, Society & Lifestyle, Gifts, Games & Hobbies ...
Published on July 25, 2025 - 23:57 GMT

A Legacy of Love, Imagination, and Hope Comes to Life in 'P. Green Dragon' by Julia Meade and Jasi Meade

VA, UNITED STATES, July 25, 2025 /⁨EINPresswire.com⁩/ -- In a heartwarming tale that transcends generations, author Julia Meade and Jasi Meade proudly announce the release of P. Green Dragon—a magical children’s adventure that blends whimsy, wisdom …

Distribution channels: Education, Media, Advertising & PR ...
Published on July 25, 2025 - 23:54 GMT

Curtis Sergeant’s Book The Only One Continues to Equip Christians to Live Fully in, by, and for God

AL, UNITED STATES, July 25, 2025 /⁨EINPresswire.com⁩/ -- In a world searching for purpose and clarity, Dr. Curtis Sergeant’s book The Only One: Living Fully in, by, and for God continues to resonate with believers seeking to live out their faith …

Distribution channels: Education, Media, Advertising & PR ...
Published on July 25, 2025 - 23:47 GMT

G. Bradley Davis Captures Readers with Powerful Tales of Courage, Identity, and Transformation

Presented by Atticus Publishing PA, UNITED STATES, July 25, 2025 /⁨EINPresswire.com⁩/ -- Author and Navy veteran G. Bradley Davis continues to captivate readers with his acclaimed novels, Makin’ Waves and Bellamy—two emotionally resonant and …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on July 25, 2025 - 22:22 GMT

New Report Offers a Deep Dive with MillionPodcasts’ Founder on the Future of Podcast PR

TheLuxeList.com interviews MillionPodcasts Founder on powerful platform helping publicists, marketers and business owners drive publicity and raise visibility. FORT LAUDERDALE, FL, UNITED STATES, July 25, 2025 /⁨EINPresswire.com⁩/ -- The Luxe List—an …

Distribution channels: Business & Economy, Media, Advertising & PR ...
Published on July 25, 2025 - 22:14 GMT

'Health Yeah: A Common Sense Approach to Mental Health' by Sharla King Offers Strategies for Holistic Wellness

This gripping narrative offers hope through practical, time-tested strategies. TEMPLE, TX, UNITED STATES, July 25, 2025 /⁨EINPresswire.com⁩/ -- Sharla King, in partnership with Books Academy LLC, published “Health Yeah: A Common Sense Approach to …

Distribution channels: Book Publishing Industry, Culture, Society & Lifestyle ...