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A service for marketing & advertising industry professionals · Sunday, August 18, 2019 · 493,859,376 Articles · 3+ Million Readers
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Marketing Mix News Monitoring

  • Published on Aug 16, 2019

    Quantzig Helped a European Automotive Company Increase Sales by 35% | Request Free Demo for Exhaustive Insights

    LONDON--(BUSINESS WIRE)--Aug 16, 2019-- A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest engagement for a leading European …

    Source: Odessa American
  • Published on Aug 16, 2019

    Best Practices For Camouflaging Your Native Ads

    When I’m engrossed in something and someone slips an interesting article in front of me, I’m inclined to read it. If the same person slipped a paid advertisement in front of me, I’d probably shove it to the side. My thought process is, “Why do I need to …

    Source: Forbes
  • Published on Aug 15, 2019

    Content Marketing versus PR

    Content marketing is showing tremendous growth thanks to its power to enhance customer engagement, increase brand awareness, and create qualified leads. While content marketing has been around for decades, the Internet and social media have propelled its …

    Source: News
  • Published on Aug 15, 2019

    Event sponsorship: A marketing yay or nay?

    Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers? CMO asked the experts just that question and the answer was a resounding yes – …

    Source: PC World
  • Published on Aug 13, 2019

    Ceconomy AG (MTTRY) CEO Jörn Werner on Q3 2019 Results - Earnings Call Transcript

    Ceconomy AG (OTCPK:MTTRY) Q3 2019 Earnings Conference Call August 13, 2019 3:00 AM ET Company Participants Stephanie Ritschel – Head of Investor Relations Jörn Werner – Chief Executive Officer Karin Sonnenmoser – Chief Financial Officer Conference Call …

    Source: Seeking Alpha
  • Published on Aug 13, 2019

    To Sell Globally, Market Locally

    Over the past decade, e-commerce teams have learned how important it is to invest in international customer acquisition, but doing so hasn’t always been easy. Early on, companies moving across borders primarily harvested organic demand coming to their …

    Source: Destination CRM
  • Published on Aug 13, 2019

    2 Large Specialty Retailers Announce Earnings

    Shares of Advance Auto Parts Inc. (NYSE:AAP) dropped 5.95% to $133.70 in premarket trading on Tuesday after missing consensus estimates on earnings for the second quarter of fiscal 2019 by 45 cents. The company posted earnings per diluted share of $1.73, …

    Source: GuruFocus.com
  • Published on Aug 13, 2019

    Video Marketing Starts to Make Its Mark

    The number of businesses using video on their landing pages jumped from 49 percent last year to 60 percent this year, and the number of businesses using video in email increased from 36 percent last year to 46 percent this year, according to research by …

    Source: Destination CRM
  • Published on Aug 13, 2019

    AI's Role In Influencer Marketing, And How To Identify The Right Platform

    Influencer marketing has become a strategic part of the marketing mix, and brands are no longer satisfied with selecting influencers based on quantitative metrics. Today, brands are choosing creative influencers based on qualitative criteria, including …

    Source: Forbes
  • Published on Aug 13, 2019

    Digital transformation: How to make sure your project is a success

    Many firms are keen to embrace digital transformation, but how can your business encourage staff to deliver change projects? Four digital leaders provide their best-practice tips for getting employees to make the most of digitalisation programmes. 1. Run …

    Source: PC Magazine
  • Published on Aug 13, 2019

    Do you know your market?

    Business News of Tuesday, 13 August 2019 Source: Myjoyonline.com 2019-08-13 Every business needs to know its market and its status/position in that market. This write-up is basically to inform businesses about the importance of knowing this to shape …

    Source: Ghana MMA
  • Published on Aug 12, 2019

    Despegar.com, Corp. (DESP) CEO Damián Scokin on Q2 2019 Results - Earnings Call Transcript

    Despegar.com, Corp. (NYSE:DESP) Q2 2019 Earnings Conference Call August 8, 2019 8:00 AM ET Company Participants Natalia Nirenberg - IR Damián Scokin - Director & CEO Alberto Gaffney - CFO Conference Call Participants Eric Sheridan - UBS Edward Yruma - …

    Source: Seeking Alpha
  • Published on Aug 11, 2019

    Pizza Pizza Royalty Corp (PZRIF) CEO Paul Goddard on Q2 2019 Results - Earnings Call Transcript

    Pizza Pizza Royalty Corp. (OTC:PZRIF) Q2 2019 Results Earnings Conference Call August 8, 2019 5:00 PM ET Company Participants Christine D'Sylva - Vice President of Finance and Investor Relations Paul Goddard - Chief Executive Officer Curtis Feltner - …

    Source: Seeking Alpha
  • Published on Aug 10, 2019

    Instagram is the book club we need right now

    Instagram is forging lovely communities of book lovers. It must be said that a #shelfie (a snap of someone's bookshelf) or a #bookstack (a photo of your latest stack of books you're reading or at least plan to) make for a pleasant Instagram palate …

    Source: WA Today
  • Published on Aug 9, 2019

    William Hill plc (WIMHF) CEO Philip Bowcock on Q2 2019 Results - Earnings Call Transcript

    William Hill plc (OTCPK:WIMHF) Q2 2019 Earnings Conference Call August 9, 2019 4:30 AM ET Company Participants Philip Bowcock - Chief Executive Officer Ruth Prior - Chief Financial Officer Nicola Frampton - Director, UK Retail Conference Call Participants …

    Source: Seeking Alpha
  • Published on Aug 9, 2019

    The comprehensive guide to trading and investing in the Africa

    Download logo AfricaAnalyst.com aims to provide objective commentary as well as, business statistical and economic information to a continent that is ‘emerging’. Industrialist, investors in people and economies do well not to generalise about one of the …

    Distribution channels: Agriculture, Farming & Forestry Industry, Banking, Finance & Investment Industry ...
  • Published on Jun 5, 2019

    Kiwi marketers urged to embrace video in marketing mix

    5 June 2019 Digital-only advertising in New Zealand now takes just over 34 per cent of all advertising spend, surpassing television at 22.2 per cent, according to the Advertising Standards Association’s report on advertising revenue across all main media …

    Source: Scoop
  • Published on Aug 7, 2019

    New York Times Co (NYT) Q2 2019 Earnings Call Transcript

    Image source: The Motley Fool. New York Times Co (NYSE:NYT) Q2 2019 Earnings Call Aug 7, 2019, 11:00 a.m. ET Contents: Prepared Remarks Questions and Answers Call Participants Prepared Remarks: Operator Good morning and welcome to The New York Times …

    Source: The Motley Fool
  • Published on Aug 7, 2019

    The 'Gram's role in revamping a travel brand's marketing – Insights unveiled by Jonathan Riff

    Jonathan When you visualize the ideal vacation, honeymoon or travel plan, your mind is flooded with picturesque landscapes, clear blue waters, and rolling terrain. Amidst all the social media platforms available today, Instagram lays maximum emphasis on …

    Source: International Business Times
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Digital Marketing World Forum - North America 2019

Date: 11-Sep-19 to 12-Sep-19
Location: United States
Digital Marketing World Forum - #DMWF- Conference & Expo North America 11 - 12 September #DMWF provides top-level strategic content and digital marketing insight around how to engage customers, manage brand perceptions, open untapped audiences through diverse media channels and the increasingly important role data plays within digital marketing. With three tracks with session themes including content, & social media marketing, digital transformation, data, UX, AI, SEO, eCommerce, personalization and so much more... To view the full agenda for #DMWF North America: https://www.digitalmarketing-conference.com/northamerica/ We aim to bring together 1000+ senior-level digital marketers to discuss all things social, content, data and beyond. Sponsorship & Exhibition ...

Transformational CMO Assembly in Miami, Florida - September 2019

Date: 17-Sep-19 to 18-Sep-19
Location: Miami / United States
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before. C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

SMX Advanced Europe 2019

Date: 30-Sep-19 to 01-Oct-19
Location: Berlin / Germany
SMX Advanced is coming to Europe, designed exclusively for experienced search marketers. We don’t spend time on the basics! All sessions are fast-paced, Q&A-packed, always informative… This once-a-year event is your place to learn advanced SEO and SEM tactics. Independent and trusted: SMX isn’t backed by a software company or digital agency. It isn’t a customer event that dabbles with the occasional search topic. Our unbiased, vendor-agnostic content is designed to do one thing: Help you succeed. That’s our agenda. Advanced content for experts: Fluent in search marketing? SMX Advanced dives into the deep end of SEO & PPC topics, with no dumbing-down. You’ll find many sessions that address some of the most complex issues in SEO and PPC. Actionable Tactics: You’ll leave SMX ...

Brand Marketing & Digital Summit

Date: 21-Oct-19 to 22-Oct-19
Location: United States
The Brand Marketing & Digital Summit is the only CMO led event for brand, digital, performance and content marketing professionals. Hear from marketing leaders at the world’s biggest and most recognisable brands. Speakers include Pepsico, AT&T, Conde Nast, Estee Lauder, Western Union and many more. You can expect two days of tailored presentations designed to provide a holistic picture of marketing today and equip you with strategies for the year ahead. Plus, networking with over 500 other marketers. Themes include: Emotive and Engaging Storytelling Understanding and Personalizing Customer Journeys Influencer Marketing Social Media Marketing Find out more http://incite-group.com/east

Video Marketing 360

Date: 13-Nov-19 to 15-Nov-19
Location: Austin / United States
The largest dedicated event focused on the full lifecycle of video marketing campaigns—from strategic planning and content creation to media buys, distribution and measurement—will bring the full industry together for three days of learning, sharing and networking. Attended by Fortune 1000 marketers, media companies, publishers, creative agencies and media buyers, Video Marketing 360 was designed to inform and inspire every client, every agency and every partner involved in video marketing campaigns. With more than 45 sessions, a speaking faculty featuring some of the brightest minds in video marketing and session formats designed to inform and inspire, you will get the latest insights from the greatest instructors. We’ll dive deep into some of the most pressing topics in video marketing,...
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