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Published on Apr 2, 2025

When Pepsi's Mega Hit 'Number Fever' Campaign Resulted In Violence, Riots

Last Updated:April 02, 2025, 16:32 IST Pepsi introduced a 'Number Fever' campaign in the Philippines to boost its business in the country in 1992. The company promised to make Filipinos millionaires. (Photo Credits: X) Pepsi and Coca-Cola, two of …

Source: News18 - Center-right
Published on Apr 2, 2025

Peter Schweizer: Following the Money on RFK's Top Targets, Pharma Ads & Soda

What do Big Pharma ads on TV and Diet Coke have in common? Both are targets of Robert F. Kennedy, Jr., the new head of the Health and Human Services department. In his early efforts to press the “Make America Healthy Again,” Kennedy has singled out two …

Source: Breitbart - Right-wing
Published on Apr 2, 2025

AI voices in advertising: Amplifying creativity or diminishing authenticity?

Three months ago, TIME magazine set out to reshape storytelling through generative AI, aiming to enhance how audiences engage with its journalism. Partnering with Scale AI, it introduced TIME AI—an interactive platform designed to offer dynamic content …

Source: Campaign India - Label Pending
Published on Apr 2, 2025

Despite the uncertainty, some advertisers have increased their TikTok spend this year

Uncertainty around TikTok’s future in the U.S. led many advertisers to slam the brakes on their advertising there. Others treated the turmoil as a green light. Walmart, Coca-Cola, Comcast, PepsiCo, Warner Bros Discovery, Google and Amazon have increased …

Source: Digiday - Label Pending
Published on Apr 1, 2025

Liquid Death And The NFL’s Philadelphia Eagles Ink Sponsorship

Marketing innovation often comes from unexpected places. In the case of Liquid Death, a brand that began by putting water in a can with punk rock branding, it has now evolved into a formidable force in the better for you beverage industry. What started as …

Source: Forbes - Neutral
Published on Apr 1, 2025

404 Design & Innovation Strengthens Creative Leadership with Three Strategic New Hires

Award-Winning Brazilian Creative Studio Adds Executive Creative Director and Acclaimed Creative Duo “Carchelle” to Product Team 404 Design & Innovation, the award-winning creative company founded in Brazil, today announced the addition of three key …

Source: Marketing Communication News - Neutral
Published on Apr 1, 2025

How to Leverage Digital Marketing to Create a Successful Global Brand Strategy

A successful global brand requires more than just market expansion, it needs to establish genuine connections with diverse audiences. Digital Marketing offers opportunities for companies to surpass geographical ties, so they can successfully develop …

Source: Global Trade - Texas - Neutral
Published on Apr 2, 2025

Cumulus Media’s Westwood One to Broadcast the 2025 NCAA® Division I Men’s Final Four® and National Championship Game in ...

Rafael Hernández Brito, Greivis Vásquez, and Carlos Morales Call the Action Broadcasts Presented by Werner Ladder  NEW YORK, April 02, 2025 (GLOBE NEWSWIRE) -- Cumulus Media’s (NSDQ: CMLS) Westwood One will provide exclusive audio coverage of the NCAA …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on Apr 2, 2025

Has Apple forgotten what made it famous?

What could possibly go wrong at Apple? Co-founded in 1976 by two Steves – Jobs and Wozniak – the tech giant has transformed the way we live and work, is the world’s most valuable business (its current market capitalisation is around $3.36trn), and has …

Source: Management Today - Neutral
Published on Mar 31, 2025

Yahoo names Josh Line as chief marketing officer

Josh Line (Photo credit: Sarah Coulter) Press Release | Yahoo Yahoo has announced the appointment of Josh Line as chief marketing officer (CMO) to lead the company's global marketing strategies, brand positioning, user acquisition and customer …

Source: Editor and Publisher - Neutral
Published on Mar 31, 2025

Coca-Cola Revives 'Share A Coke' With New Digital Elements

Coca-Cola is reviving its “Share a Coke” campaign, combining the classic approach with the company’s increased focus on digital marketing in recent years. The campaign originally debuted in Australia back in 2011, featuring the message “Share a Coke with …

Source: MediaPost - Neutral
Published on Mar 31, 2025

Walmart and Sam’s Club’s “Fight Hunger. Spark Change.” campaign underway in partnership with Second Harvest of Coastal ...

For the 12th year, Walmart and Sam’s Club are partnering with Feeding America and Second Harvest of Coastal Georgia for the “Fight Hunger. Spark Change.” campaign, running through March to support local food banks and combat food insecurity. Everyone needs …

Source: Grice Connect - Label Pending
Published on Mar 31, 2025

Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

Dive Brief: Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a press release. VML Amsterdam, based near the Dutch brewer’s headquarters, will lead the account team. The work …

Source: Marketing Dive - Label Pending
Published on Mar 31, 2025

Adobe’s latest integration shows a path forward for cookieless campaigns

Dive Brief: European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per a press release. The integration offers brands enhanced, privacy-oriented audience recognition and segmentation solutions. The integration …

Source: Marketing Dive - Label Pending
Published on Apr 2, 2025

Cumulus Media’s Westwood One Presents Exclusive Full-Court Audio Coverage of the 2025 NCAA® Division I Men’s and Women’s ...

Westwood One’s Final Four Coverage Connects College Hoops Fans across Multiple Platforms – 500+ Radio Stations, SiriusXM, NCAA March Madness Live™; via Free Online Streaming at WestwoodOneSports.com and the Westwood One Sports App, The Varsity Network App …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on Mar 31, 2025

Indie Agency Guesthouse Expands, Adding Every Man Jack and First Full-Time Hire

One year ago, indie agency Guesthouse launched with a straightforward mission: cut the big-agency bloat and focus on making great creative work. Now, its rapid expansion suggests the approach is working. Founded in 2024 by Mitch Bennett, formerly executive …

Source: Adweek - Label Pending
Published on Mar 31, 2025

WPP wins Heineken marketing deal amid AI push

Monday 31 March 2025 2:52 pm Share Facebook Share on Facebook X Share on Twitter LinkedIn Share on LinkedIn WhatsApp Share on WhatsApp Email Share on Email WPP wins Heineken marketing deal amid AI push Beer giant Heineken has selected WPP as its global …

Source: City A.M. - Center-right
Published on Apr 2, 2025

LinkedIn picks network for $97 million global media account

LinkedIn has appointed Publicis to its global media account after a closed process. The account covers several markets including the UK and the US. Publicis was the main incumbent in the US and successfully defended the account, adding further markets to …

Source: Campaign Asia - Center-left
Published on Mar 28, 2025

AI-lluminating the future: How artificial intelligence is changing advertising in India

AI-generated representative imageThe Advertising Standards Council of India (ASCI) unveiled its latest report, AdNext: The AI Edition. This research delves into the transformative impact of Artificial Intelligence (AI) on the Indian advertising industry. …

Source: ETBrandEquity.com - Center-right

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Published on April 2, 2025 - 13:00 GMT

Oktopost Launches Content Marketing Intelligence to Decode Competitor Strategies and Drive Proactive B2B Moves

AI-powered solution helps B2B teams navigate content complexities and offers advanced interpretations of competitor content marketing strategies. LONDON, UNITED KINGDOM, April 2, 2025 /⁨EINPresswire.com⁩/ -- Oktopost, the leading B2B social media …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on April 2, 2025 - 21:22 GMT

Multicultural Digital Marketing Firm Boral Agency Named a Top 2024 Women-Owned Business by Houston Business Journal

Hispanic, women-owned full-service digital marketing agency Boral Agency named a top 2024 business by Houston Business Journal for bold, diverse impact. HOUSTON, TX, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Boral Agency is proud to be named …

Distribution channels: Business & Economy, Companies ...

Published on April 2, 2025 - 18:12 GMT

Tracy Grzybowski Joins Commercial Recreation Specialists as Director of Marketing

VERONA, WI, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Commercial Recreation Specialists (CRS), a leading provider of innovative recreation solutions, is pleased to announce the addition of Tracy Grzybowski as Director of Marketing. With …

Distribution channels: Amusement, Gaming & Casino, Companies ...
Published on April 3, 2025 - 01:48 GMT

Law Firm Newswire Launches Game-Changing Dashboard for Legal Marketing Agencies

San Francisco, California – In the ever-tightening race for law firm visibility, law firm marketing agencies now have a powerful PR ally. Law Firm Newswire, the leading legal news and press release distribution company, has unveiled an agency-exclusive …

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Published on April 2, 2025 - 23:38 GMT

Step Back in Time: Discover the Hidden History of New Haven Through Its Forgotten Advertisements

SAN FRANCISCO, CA, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Local historian and author Randy Schwentker invites readers to embark on an extraordinary journey into the rich history of New Haven with the release of his captivating book, The …

Distribution channels: Book Publishing Industry ...
Published on April 2, 2025 - 10:37 GMT

Boba Digital Offers Custom Digital Marketing Services for Growing Businesses

Founded by Bobby Pham, Boba Digital helps businesses grow online with custom SEO, PPC, and strategy services built for long-term performance. MIAMI, FL, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Boba Digital LLC, a digital marketing …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on April 2, 2025 - 11:00 GMT

Announcing the Launch of The Innovar Group: A Tech-Focused Marketing & Communications Company

Agency brings over 25 years of international expertise to elevate brand strategy and investor engagement for technology companies. MAZATLAN, SIN., MEXICO, April 2, 2025 /⁨EINPresswire.com⁩/ -- In a bold move to shake up the communications …

Distribution channels: Technology ...
Published on April 2, 2025 - 16:31 GMT

Bob Bartosiewicz of HelloNation Introduces 'Edvertising' – A Game-Changing Approach to Digital Marketing

ROCHESTER, N.Y., April 02, 2025 (GLOBE NEWSWIRE) -- Bob Bartosiewicz, the visionary founder and CEO of CGI Digital, is making waves in the marketing industry with his pioneering concept of “edvertising.” Recently unveiled through HelloNation, this …

Distribution channels: Media, Advertising & PR ...

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Published on April 3, 2025 - 00:22 GMT

Impact Teen Drivers and NJM Insurance Group Partner to Protect Young Lives in Connecticut

HARTFORD, CT, UNITED STATES, April 3, 2025 /⁨EINPresswire.com⁩/ -- This April, during National Distracted Driving Awareness Month, Impact Teen Drivers (ITD) and NJM Insurance Group (NJM) are proud to highlight their ongoing partnership to deliver free, …

Distribution channels: Automotive Industry, Culture, Society & Lifestyle ...
Published on April 2, 2025 - 23:37 GMT

Dr. Eartherline Downs Releases Transformational Guide to Biblical Money Management

Living to Be a Blessing: A Money Makeover Empowers Readers to Use Finances as a Tool for Faith and Generosity SAN FRANCISCO, CA, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Dr. Eartherline Downs, a seasoned mentor, pastor, and advocate for …

Distribution channels: Book Publishing Industry, Conferences & Trade Fairs ...
Published on April 2, 2025 - 23:01 GMT

Explore the Wild: 'Know About Wildlife – Animals from A to Z' by Munir Noorbhai

TORONTO, ONTARIO, CANADA, April 2, 2025 /⁨EINPresswire.com⁩/ -- Wildlife enthusiast and advocate Munir Noorbhai invites young readers and their families on an unforgettable adventure through the wild with his new book Know About Wildlife – Animals …

Distribution channels: Book Publishing Industry, Education ...
Published on April 2, 2025 - 22:41 GMT

Boxie Launches “Glo For Good” Campaign to Support Pets Displaced by LA Wildfire Damage

Boxie introduces "Glo For Good" to aid pets affected by LA wildfire; campaign supports animal recovery efforts with every purchase SANTA MONICA, CA, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- In the aftermath of the recently …

Distribution channels: Consumer Goods, Emergency Services ...
Published on April 2, 2025 - 22:17 GMT

Atticus Publishing proudly presents Florina Dragovic’s Memoir “Rising Through Ashes A Journey of Hope and Healing.”

A Journey of Strength, Healing, and Defying the Odds CA, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Rising Through Ashes A Journey of Hope and Healing by Florina Dragovic is a powerful memoir that redefines what it means to fight for …

Distribution channels: Book Publishing Industry, Education ...
Published on April 2, 2025 - 21:22 GMT

Multicultural Digital Marketing Firm Boral Agency Named a Top 2024 Women-Owned Business by Houston Business Journal

Hispanic, women-owned full-service digital marketing agency Boral Agency named a top 2024 business by Houston Business Journal for bold, diverse impact. HOUSTON, TX, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Boral Agency is proud to be named …

Distribution channels: Business & Economy, Companies ...
Published on April 2, 2025 - 21:22 GMT

J ‘ X Partners with SuccessBooks® to Co-Author 'The Leadership Playbook' with Jack Canfield

INVERURIE, ABERDEENSHIRE, UNITED KINGDOM, April 2, 2025 /⁨EINPresswire.com⁩/ -- SuccessBooks® is thrilled to announce the upcoming release of “The Leadership Playbook”. J ‘ X joins an elite circle of co-authors, alongside legendary Jack Canfield, …

Distribution channels: Book Publishing Industry, Business & Economy ...
Published on April 2, 2025 - 20:32 GMT

Byrå vant pris for søkeordoptimalisering

Andersen SEO Tjenester i Oslo tildeles bransjepris ved Scandinavian Business Awards 2025 OSLO, OSLO, NORWAY, April 2, 2025 /⁨EINPresswire.com⁩/ -- Andersen SEO Tjenester kunngjør stolt at byrået er kåret til “Most Trusted SEO Agency 2025 – Norge” …

Distribution channels: Media, Advertising & PR
Published on April 2, 2025 - 20:31 GMT

2025 Denver International Spirits Competition Winners Announcement

Wine Country Network announced the 2025 Denver International Spirits Competition Winners list. Stranahan's, Sazerac, and Blue Note are among the top winners. BROOMFIELD, CO, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Wine Country Network, …

Distribution channels: Business & Economy, Consumer Goods ...
Published on April 2, 2025 - 20:14 GMT

F. Alexandra Brennan collaborates with SuccessBooks® to Co-Author "The Leadership Playbook" with Jack Canfield

CITRUS HILLS, FL, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- SuccessBooks® is thrilled to announce the upcoming release of “The Leadership Playbook”. f. Alexandra Brennan (Coach Fran) joins an elite circle of co-authors, alongside …

Distribution channels: Book Publishing Industry, Business & Economy ...
Published on April 2, 2025 - 20:10 GMT

Lawrence Lambelet Explores War, Science & Life’s Paradoxes on BrightWord Books Podcast

NEW YORK, NY, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Author Lawrence Lambelet has unveiled his thought-provoking new book, Musings: Vietnam, Conjectures, and More, a deep exploration of life’s greatest puzzles, ranging from the …

Distribution channels: Book Publishing Industry, Media, Advertising & PR ...
Published on April 2, 2025 - 19:51 GMT

New Ways to Upgrade Tired Flowerbeds With Showstopping Summer Bulbs

FlowerBulb.eu Lists Top 5 Summer Bulbs That Bring Color and Texture to the Garden PHILADELPHIA, PA, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Dahlias, recognized as the national flower of Mexico, are known for their striking colors and …

Distribution channels: Agriculture, Farming & Forestry Industry, Companies ...
Published on April 2, 2025 - 19:43 GMT

Smile Clown Festival 2025: la magia inizia con un sorriso

Alla sua settima edizione, il festival si svolgerà dal 5 all’11 maggio 2025 nella splendida cornice della Mostra d’Oltremare di Napoli NAPOLI, NAPOLI, ITALY, April 2, 2025 /⁨EINPresswire.com⁩/ -- Il sorriso come strumento di trasformazione sociale …

Distribution channels: Conferences & Trade Fairs, Culture, Society & Lifestyle ...
Published on April 2, 2025 - 19:33 GMT

Abraham Accords: AMMWEC, The House of Ruach, UPF, Host Interfaith Iftar Welcoming Arab-Israeli Partnership, Sharaka

WASHINGTON, DC, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- In an inspiring display of unity and shared values, the American Muslim and Multifaith Women’s Empowerment Council (AMMWEC) partnered with the House of Ruach, Universal Peace …

Distribution channels: Culture, Society & Lifestyle, Food & Beverage Industry ...
Published on April 2, 2025 - 19:22 GMT

Top Landmarks Around The World to Spark The Night Blue for Parkinson's Awareness

500+ Top Landmarks Around the World to Spark Blue for Parkinson’s Awareness on April 11 VANCOUVER, BC, CANADA, April 2, 2025 /⁨EINPresswire.com⁩/ -- In an inspiring show of solidarity, some of the world’s most iconic landmarks are set to illuminate in …

Distribution channels: Business & Economy, Chemical Industry ...
Published on April 2, 2025 - 19:04 GMT

Volume 4 of The Gifts of Pain Series Launches to Promote Healing on Mental Health Awareness Month, featuring 31 Authors

Volume 4 of The Gifts of Pain Series Launches to promote healing on Mental Health Awareness Month, featuring 31 Authors and compiled by Dr. Elayna Fernandez FORT WORTH, TX, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Award-winning …

Distribution channels: Book Publishing Industry, Conferences & Trade Fairs ...
Published on April 2, 2025 - 18:58 GMT

Clicta Digital Agency Launches Digital Marketplace with Opening Promotion

Clicta Digital Agency has launched its new Digital Marketplace, an online platform offering marketing services tailored to small businesses and entrepreneurs. DENVER, CO, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Clicta Digital Agency …

Distribution channels: Business & Economy, Companies ...
Published on April 2, 2025 - 18:25 GMT

Hotdeals Launches New Blog Section: "More Saving Tips & Real Coupon Advice From Hotdeals"

HotDeals blog offers expert tips to help shoppers save more, find discounts, and make smarter purchasing decisions. NEW YORK CITY, NY, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Hotdeals, a leading platform for discount hunters, is …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on April 2, 2025 - 18:25 GMT

Author Lori Welton Releases Inspirational Memoir: My Bare Naked Truth...One Butterfly at a Time

A Journey of Healing, Resilience, and Self-Discovery CA, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Author Lori Welton is proud to announce the release of her deeply personal and transformative book, My Bare Naked Truth...One Butterfly …

Distribution channels: Book Publishing Industry, Education ...
Published on April 2, 2025 - 18:12 GMT

Tracy Grzybowski Joins Commercial Recreation Specialists as Director of Marketing

VERONA, WI, UNITED STATES, April 2, 2025 /⁨EINPresswire.com⁩/ -- Commercial Recreation Specialists (CRS), a leading provider of innovative recreation solutions, is pleased to announce the addition of Tracy Grzybowski as Director of Marketing. With …

Distribution channels: Amusement, Gaming & Casino, Companies ...