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Published on 12:24 GMT

Heineken, Joe Jonas Take The Media Out Of Social In Global Ad Effort

Joe Jonas enters a post-apocalyptic world sans social media in Heineken’s latest global ad campaign encouraging IRL connections. The 2-minute hero spot of the “Social Off Socials” effort created by LePub features pop star darling Joe Jonas walking on a …

Source: MediaPost - Neutral
Published on 05:22 GMT

OMA reveals the hidden value of OOH advertising in new campaign via Howatson+Company

April 30 2025, 1:42 pm | BY Ricki Green | No Comments The Outdoor Media Association (OMA) has launched a new video campaign, created by Howatson+Company, detailing the economic contribution of the Out of Home (OOH) advertising industry to public …

Source: Campaignbrief - Pending
Published on 07:05 GMT

Lavazza coffee advert banned for ‘misleading’ customers with compostable pod claims

The Advertising Standards Authority (ASA) found that if Lavazza’s Eco Caps coffee pods were put in domestic compost, the products could leave toxic matter. The UK advert watchdog said the ad for Lavazza’s capsules, which stated that customers could achieve …

Source: Redditch Advertiser - Pending
Published on 08:27 GMT

Which advertising campaigns struck gold at the Effies?

The Effie Awards 2025 honoured the most impactful campaigns of the previous year. The seventh edition of the annual Effie Awards, organised by the Pakistan Advertisers’ Society (PAS), took place last Saturday (April 26, 2025) at the Expo Centre, Karachi. …

Source: Dawn - Center-left
Published on 03:33 GMT

New ‘Life Without Out Of Home’ Campaign Details Unseen Economic Value Of OOH Advertising to Australian Communities

A new video campaign ‘Life Without Out of Home’ from the Outdoor Media Association (OMA) is detailing the economic contribution of the Out of Home (OOH) advertising industry to public infrastructure across Australia, an impact that is often overlooked in …

Source: B&T - Neutral
Published on Apr 29, 2025

IPL 2025 ad volumes soar, reflecting robust advertiser interest

IPL Trophy (Photo Credit: BCCI/IPL) The roar of the crowd on the field is being matched by the rising decibels of advertisements during the Indian Premier League (IPL) 2025. According to the latest report from TAM Sports, the sports division of TAM …

Source: ETBrandEquity.com - Center-right
Published on 02:56 GMT

Long-term potential of Q-comm platforms yet to be seen: GroupM's Ritika Taneja

India's e-retail media sector is undergoing robust and sustained expansion, driven by the accelerating adoption of e-commerce, digital transformation, and the rapid rise of quick commerce (Q-commerce) platforms that are changing the shopping experience …

Source: Afaqs - Pending
Published on Apr 28, 2025

Tiger Shroff delivers instant refreshment in Coca-Cola Zero’s new ad

Tiger ShroffCoca-Cola Zero Sugar, the no calorie beverage, has partnered with Swiggy Instamart to deliver uninterrupted refreshment anywhere by bringing back Bollywood actor Tiger Shroff as face of the campaign. Anchored in the tagline “Life Interrupted, …

Source: ETBrandEquity.com - Center-right
Published on Apr 28, 2025

Insane true story behind catchy EasyJet advert song you can’t avoid hearing this year

EasyJet have resurrected an Italian hit from 53 years ago (Picture: Peter Bischoff/Getty) The song on the new set of EasyJet adverts is probably driving you mad now – but did you know it has a truly remarkable origin story? Beginning late last year, …

Source: Metro - Neutral
Published on Apr 28, 2025

Marketing has failed big booze but there’s light at the bottom of the bottle

Andrew Tindall started his marketing career with seven years in the commercial and marketing teams at Bacardi, Innocent, Brown-Forman, and Diageo. Now working in global marketing effectiveness, he reckons the drinks trade has lost its way.My marketing …

Source: The Drum - Pending
Published on Apr 28, 2025

Protecting your brand during sponsorships, brand partnerships and influencer marketing campaigns

If your business plans on sponsoring a sportsperson or using a social media influencer to help sell your products or services, or to raise brand awareness, then you need to know the best way to protect your business. There’s a common scenario that a famous …

Source: SmallBusiness.co.uk - Neutral
Published on Apr 28, 2025

Shock marketing and sharbat wars: When brands cross the line

In a blistering summer marked by soaring temperatures and even sharper rhetoric, Baba Ramdev, co-founder of wellness brand Patanjali Ayurved, ignited controversy with a marketing pitch that quickly spiralled beyond advertising. In a promotional video for …

Source: Campaign India - Pending
Published on Apr 28, 2025

IPL ads: High stakes, low recall, and smarter plays

When Finkeda’s chairman and managing director, Manish Kumar Goyal says, "We’re not just running ads—we've become part of the IPL story," he isn’t exaggerating. Especially after partnering with Gujarat Titans. Over the past few seasons, the …

Source: Campaign India - Pending
Published on Apr 29, 2025

Tragic Details Of Great British Bake Off Host Mel Giedroyc (And Other Facts You Didn't Know About Her)

She's one half of the comedy duo who made soggy bottoms a national talking point and helped turn "The Great British Bake Off" into a TV treasure. With her warm wit and comforting presence, Mel Giedroyc has long been a beloved figure on …

Source: Mashed - Neutral
Published on 01:39 GMT

OMA sends pointed OOH message to politicians

The Outdoor Media Association (OMA) has launched a campaign trumpeting the contribution the out-of-home industry makes to the community. OMA CEO Elizabeth McIntyre claimed politicians did not understand the economic impact the OOH industry has on public …

Source: Mumbrella - Neutral
Published on Apr 24, 2025

Wine Pouring Freely As Sports Embraces New Drink Partnerships

Cameron Brink took part in a Kendall-Jackson blind tasting during NBA All-Star weekend. Kendall-Jackson Beer comes as ubiquitous to American sports culture as the hot dog. But now it’s wine’s time to shine. The rise of wine in sports spans the gamut, from …

Source: Forbes - Neutral
Published on Apr 25, 2025

Girls' Generation's YoonA returns as a model for Vita 500 energy drink

Girls' Generation's YoonA has become the new face of the energy drink Vita 500. On April 25, the brand released the first campaign video featuring the idol/actress, radiating her bright charm and refreshing beauty. In the video, YoonA shares …

Source: allkpop - Neutral
Published on Apr 25, 2025

David Beckham returns to screens as Pepsi's advertising face

David Beckham is back on screen as an ambassador for Pepsi and this time he has a simple message for viewers, "If you love it, it's never redundant," The Drum reports. In the clip, the camera follows various groups of friends spending time …

Source: BGNES - Neutral
Published on Apr 23, 2025

Drunk Driving Ads From Industry Weaken Safety Efforts, New Study Finds

A new study found that alcohol industry sponsored advertisements weaken safety efforts.Vital Strategies Alcohol industry sponsored advertisements are designed to combat drunk driving, but they lessen the impact of safety initiatives. Mass media campaigns …

Source: Forbes - Neutral

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Published on April 30, 2025 - 06:06 GMT

Grow Law Firm Launches Lead Qualification and ROI Portal to Deliver Unmatched Marketing Transparency for Attorneys

Grow Law Firm launches advanced lead qualification and ROI client portal to enhance marketing transparency for attorneys CHICAGO, IL, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- Grow Law Firm, a leader in digital marketing for law firms, is …

Distribution channels: Media, Advertising & PR ...
Published on April 30, 2025 - 15:12 GMT

Integris Design Named Exclusive Marketing & Design Provider for GriffinWaste.com

New Pilot Program Extends Services to Franchisees Nationwide ASHEVILLE, NC, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- Integris Design, a strategic marketing and design agency with nearly two decades of experience, has been named the …

Distribution channels: Building & Construction Industry, Business & Economy ...

Published on April 30, 2025 - 13:00 GMT

TapClicks Introduces Powerful Mobile Apps for On-the-Go Marketing Campaign Management

SAN JOSE, CA, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- TapClicks, the leader in Smart Marketing solutions, today announced the launch of two groundbreaking mobile applications for reporting and order management. These apps empower …

Distribution channels: Companies, IT Industry ...
Published on April 30, 2025 - 13:00 GMT

Madhive Launches Maverick AI, the First Enterprise Intelligence Layer Built to Accelerate Media Sales and Drive ...

NEW YORK, April 30, 2025 (GLOBE NEWSWIRE) -- Madhive, the only unified operating system for local media, announced today the launch of Maverick AI, the first intelligence layer designed specifically to accelerate and optimize every step of an advertising …

Distribution channels: Media, Advertising & PR, Technology ...

Published on April 30, 2025 - 15:00 GMT

NFL Legend Shawne Merriman Acquires PTF Lab, Pioneering AI Sponsorship Solutions in Sports Marketing

LOS ANGELES, CA, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- NFL icon Shawne Merriman has officially announced his acquisition of PTF Lab, an AI-based platform enabling fully customizable sponsorship placements in live sports broadcasts, bound to …

Distribution channels: Business & Economy, Media, Advertising & PR ...
Published on April 30, 2025 - 15:00 GMT

National Advertising Division Recommends Oral Essentials Discontinue "Microbiome Safe" Claim for Lumineux Mouthwash

New York, NY , April 30, 2025 (GLOBE NEWSWIRE) -- In a Fast-Track SWIFT challenge brought by competitor GuruNanda, LLC, BBB National Programs’ National Advertising Division recommended that Oral Essentials, Inc. discontinue the claim that its Lumineux …

Distribution channels: Banking, Finance & Investment Industry ...
Published on April 30, 2025 - 13:47 GMT

National Advertising Division Recommends Cox Communications Discontinue or Modify Certain Claims for Cox Internet

New York, NY, April 30, 2025 (GLOBE NEWSWIRE) -- New York, NY – April 30, 2025 – In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that Cox Communications, Inc., in connection with its Cox …

Distribution channels: Banking, Finance & Investment Industry ...
Published on April 30, 2025 - 14:15 GMT

B2B Marketing Automation Platforms (B2B MAP) Market on a Steady Growth Path: Projected to Grow Through 2030 at CAGR 11.2%...

Middleton, Massachusetts, April 30, 2025 (GLOBE NEWSWIRE) -- QKS Group, a premier market intelligence and advisory firm, has released its latest in-depth analysis of the global B2B Marketing Automation Platforms Market (B2B MAP), projecting a compound …

Distribution channels: Business & Economy, Companies ...

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Published on April 30, 2025 - 15:29 GMT

Grief, Forgiveness, Acceptance, and Rejection by Dr. Daniel Brubaker

A compassionate guide to healing through empathy and emotional insight CA, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- In a time where emotional turbulence and division are felt across every corner of society, Dr. Daniel Brubaker brings …

Distribution channels: Book Publishing Industry, Education ...
Published on April 30, 2025 - 15:24 GMT

With 4.3M+ Tech Community Votes, HackerNoon Announces Winning Startups From Every Major City In the World

Startups of The Year 2024 concluded with 4.3 million total votes, up from 623k+ votes last year. EDWARDS, CO, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- HackerNoon, the technology publishing company, announced today the winners and …

Distribution channels: Business & Economy, IT Industry ...
Published on April 30, 2025 - 15:23 GMT

New York Art Life Proudly Presents Kristian Poppe: Tour Symphony Architect Who Harmonizes Logistics and Legacy

Master of Metal: Kristian Poppe's Ingenious Solutions Behind Explosive Tours CHELSEA, MANHATTAN, NEW YORK, NY, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- In the high-pressure universe of live music, where one miscalculated cue can …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on April 30, 2025 - 15:12 GMT

Integris Design Named Exclusive Marketing & Design Provider for GriffinWaste.com

New Pilot Program Extends Services to Franchisees Nationwide ASHEVILLE, NC, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- Integris Design, a strategic marketing and design agency with nearly two decades of experience, has been named the …

Distribution channels: Building & Construction Industry, Business & Economy ...
Published on April 30, 2025 - 15:09 GMT

FX Design Group Discusses 'How Strategic Exhibit Design Increases Engagement and Leads'

ORLANDO, FL, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- FX Design Group, a leader in custom trade show exhibits and trade show booth fabrication, broadcast set design and fabrication services including set design for TV, and branded …

Distribution channels: Building & Construction Industry, Conferences & Trade Fairs ...
Published on April 30, 2025 - 15:00 GMT

NFL Legend Shawne Merriman Acquires PTF Lab, Pioneering AI Sponsorship Solutions in Sports Marketing

LOS ANGELES, CA, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- NFL icon Shawne Merriman has officially announced his acquisition of PTF Lab, an AI-based platform enabling fully customizable sponsorship placements in live sports broadcasts, bound to …

Distribution channels: Business & Economy, Media, Advertising & PR ...
Published on April 30, 2025 - 14:59 GMT

Joyful Life Lessons in Garry McDaniel’s 'Pawsitive Wisdom: Canine Insights for a Happy Life'

TOMAH, WI, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- Garry McDaniel, respected educator, leadership consultant, and author, returns with a heartwarming and insightful release: “Pawsitive Wisdom: Canine Insights for a Happy Life”. This …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on April 30, 2025 - 14:45 GMT

Dome Fest West 2025: Immersive Film Festival Kicks Off May 1 at CU Boulder's Fiske Planetarium

Explore the future of storytelling at Dome Fest West 2025, a 4-day immersive festival featuring cutting-edge films, technology, and fulldome events. BOULDER, CO, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- Presented by Sacred Society and …

Distribution channels: Amusement, Gaming & Casino, Conferences & Trade Fairs ...
Published on April 30, 2025 - 14:00 GMT

Maven Collective Wins TITAN Business Award for Klarinet Rebrand Rooted in Human-Centered Digital Transformation

VANCOUVER, BC, CANADA, April 30, 2025 /⁨EINPresswire.com⁩/ -- Maven Collective Marketing, a leading force in B2B digital marketing for Microsoft Partners, has been awarded a TITAN Business Award for its game-changing rebrand of Klarinet Solutions. …

Distribution channels: Business & Economy, IT Industry ...
Published on April 30, 2025 - 13:51 GMT

Heveya®️x TODA Announces Dubai’s New Wellness Offering

DUBAI, DUBAI, UNITED ARAB EMIRATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- Heveya®, the eco-luxe sleep and wellness brand, has partnered with the Theatre of Digital Art (TODA) to launch a year-long series of mind-body-soul experiences. The collaboration, …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...
Published on April 30, 2025 - 13:50 GMT

Kyle Petty Charity Ride Across America Featured in HelloNation Magazine for Its Nationwide Impact and Local Roots

Nationally recognized charity motorcycle ride raises millions for children’s medical camp, Victory Junction. RANDLEMAN, NC, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- HelloNation celebrates the inspiring legacy of the Kyle Petty Charity …

Distribution channels: Automotive Industry, Culture, Society & Lifestyle ...
Published on April 30, 2025 - 13:39 GMT

SC Media Announces Winners of the 2025 SC Awards

Independent awards program in its 28th year moves back to RSAC to recognize and celebrate innovation and product excellence in cybersecurity. NEW YORK, NY, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- CyberRisk Alliance (CRA) and SC Media …

Distribution channels: Companies, Conferences & Trade Fairs ...
Published on April 30, 2025 - 13:36 GMT

Celebrating U.S. Business Excellence: The 2025 Business Elite’s '40 Under 40' Gala Heads to Miami

MIAMI, FL, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- Business Elite Awards is excited to announce the 2025 “40 Under 40” Award Ceremony and Gala Dinner, happening on May 29th at the W South Beach in Miami. Known for its stylish design …

Distribution channels: Business & Economy, Companies ...
Published on April 30, 2025 - 13:32 GMT

Cre8tive Con Appoints Ramon Ray as Director of Strategic Partnerships Ahead of 2026 Business Conference

Cre8tive Con announces that renowned entrepreneur Ramon Ray as its new Director of Strategic Partnerships for the 2026 Chicago business event. CHICAGO, IL, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- Cre8tive Con, the transformative …

Distribution channels: Business & Economy, Conferences & Trade Fairs ...
Published on April 30, 2025 - 13:18 GMT

Orlando’s Big Fin Seafood Launches New Website

ORLANDO, FL, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- Big Fin Seafood, one of Orlando’s most celebrated sea food destinations, is proud to announce the official launch of its newly redesigned website, offering guests a fresh, modern, and …

Distribution channels: Culture, Society & Lifestyle, Food & Beverage Industry ...
Published on April 30, 2025 - 13:16 GMT

Bronx School Leader Named New York State High School Principal of the Year

Pierre Orbe of DeWitt Clinton High School was named NYS High School Principal of the Year for transforming the Bronx school’s academics and culture. BRONX, NY, UNITED STATES, April 30, 2025 /⁨EINPresswire.com⁩/ -- The School Administrators Association of …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on April 30, 2025 - 13:14 GMT

All Yoga Training Announces Early Bird Deal for October Bali Yoga Training in Nusa Lembongan

Nusa Lembongan, Indonesia – All Yoga Training, a leading international Yoga school offering the most comprehensive yoga teacher training in the style of Ashtanga Vinyasa Yoga and Rocket Yoga, is excited to announce the launch of its early bird deal for the …

Distribution channels: Business & Economy, Companies ...
Published on April 30, 2025 - 13:13 GMT

Top-Rated Fort Collins Remodeler near College Ave Celebrates 200 Home Transformations

Fort Collins, CO – Castle Pines Construction, a top-rated Fort Collins remodeler near College Ave, proudly celebrates transforming over 200 homes across Northern Colorado with expert basement finishing and remodeling services. This milestone underscores …

Distribution channels: Business & Economy, Companies ...
Published on April 30, 2025 - 13:00 GMT

Business and Leadership Coach Lorraine Moore of Accelerate Success Group Recently Featured on Close Up Radio

CALGARY, ALBERTA, CANADA, April 30, 2025 /⁨EINPresswire.com⁩/ -- Lorraine Moore is a highly regarded business and leadership coach and the founder of Accelerate Success Group. While based in Canada she advises clients throughout North America and Europe, …

Distribution channels: Book Publishing Industry, Business & Economy ...
Published on April 30, 2025 - 13:00 GMT

UNESCO International Year of Quantum Science and Technology appoints TFD to launch global initiative: The Quantum 100

TFD devised campaign to spotlight global quantum workforce, winning brief following competitive pitch LONDON, UNITED KINGDOM, April 30, 2025 /⁨EINPresswire.com⁩/ -- TFD (Think Feel Do), the impact communications agency focused on disruptive tech, has been …

Distribution channels: Business & Economy, IT Industry ...