![](https://gumlet-images.assettype.com/afaqs%2F2024-07%2F32cb4856-3e11-42b0-bafa-2d23c9189bd2%2FKapil%20Sharma.png?w=1200&auto=format%2Ccompress&ogImage=true)
28% SMBs don’t invest in ads; Amazon Ads says it is here to help mitigate challenges
According to Sharma, despite these advancements, some SMBs hesitate to invest in advertising due to concerns about costs and measuring ad effectiveness. “About 28% of SMBs struggle with budget allocation, while 31% find it challenging to track and optimise …