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Published on Jun 10, 2025

2025 is the year creator platforms will drive more ad revenue than old media, a new WPP forecast says

YouTube has blown past prestige streamers like Netflix and Disney+ to become the biggest TV company by viewership. And the traditional media business is about to get another wake-up call. This year, ad revenue from creator-driven platforms like YouTube, …

Source: Business Insider - Neutral
Published on Jun 10, 2025

Not Gen Z, Meta's Ad Revenue Driven By Gen X With Higher Purchasing Power: Report

Meta Platforms Inc. META is reportedly seeing its ad business thrive due to older users, despite its attempts to draw in Gen Z. These older users have a higher likelihood of making purchases or signing up for services. What Happened: Internal documents …

Source: Benzinga - Neutral
Published on Jun 10, 2025

Social media creators to eclipse traditional media in global ad revenue for first time

According to new research by WPP Media, 2025 will be the first year in which more than half of all content-driven advertising spend is directed at user-generated platforms. It underscores a sweeping transformation in audience habits and media economics, …

Source: Business Matters - Neutral
Published on Jun 10, 2025

Meta rakes in ad revenue helping the CCP export propaganda

Chinese state-run outlets that have been implicated in global propaganda schemes are actively paying Meta to promote their content, a Washington Examiner review of advertising records has found. China Global Television Network, China Daily, The People’s …

Source: The Gazette - Colorado - Center-right
Published on Jun 9, 2025

WPP cuts 2025 global ad revenue growth forecast to 6% on trade fears

(Reuters) -Global advertising revenue is expected to grow 6% this year, WPP Media (WPP) said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies. Advertisers are appearing to delay making new commitments to their …

Source: Yahoo Finance - Center-left
Published on Jun 9, 2025

Social media creators to overtake traditional media in ad revenue this year

Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies, according to research, marking a “huge cultural shift” for the media world. User-generated material – …

Source: The Guardian - Center-left
Published on 12:05 GMT

Strong growth in Amazon’s advertising income in Germany

Last year, Amazon earned 23.6 percent more from ads in Germany, while the company’s total revenue in the country grew by ‘only’ 8.7 percent. Amazon continues to capitalize on its reach, outpacing its competitors. In 2024, Amazon generated a record 3.62 …

Source: Ecommerce News - Pending
Published on 12:20 GMT

Media workers, academics urge gov't support for Taiwan journalism

Taipei, June 12 (CNA) More than 110 individuals from Taiwan's journalism industry and academic circles have launched a campaign calling on the government to prevent online platforms from exploiting the local media sector. The 116 signatories of the …

Source: Focus Taiwan - Neutral
Published on 09:36 GMT

Radio Silence: The Fragility of Independent Broadcasting in Nigeria

In many towns and cities across northern Nigeria, the voices once carried on the airwaves to inform, empower, and provoke reflection have dimmed to whispers of praise songs, sponsored jingles, and obsequious commentary. Behind the studio microphones and …

Source: HumAngle - Neutral
Published on 13:06 GMT

Tubi Pacts With Kickstarter to Distribute Fan-Favorite Films and Invest in FilmStream Collective Fund

Streamer Tubi has pacted with Kickstarter to offer distribution opportunities for 20 or more producers who are tapping the crowdfunding platform to support independent filmmaking. As part of the partnership, Tubi will invest in Kickstarter’s newly launched …

Source: Variety - Neutral
Published on 10:21 GMT

Report: Global ad market prospects further downgraded

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage point (pp) from WARC’s March forecast due to growing …

Source: Advanced Television - Neutral
Published on 09:11 GMT

BIA Says Radio Deal Volume Jumps In May, Driven by Alpha-Connoisseur Deal.

There was a big jump in the number of radio station sales in May, with Connoisseur Media’s acquisition of Alpha Media’s 200 stations a big factor. BIA Advisory Services reports that 236 station sales applications were filed with the Federal Communications …

Source: Inside Radio - Tennessee - Neutral
Published on 09:59 GMT

WARC Cuts Global Ad Forecast as Brands Reduce Spend, Budgets Shift on US Tariff Concerns

Global advertising expenditure is now projected to grow 6.2% in 2025 to reach $1.16 trillion, according to a revised forecast from WARC. The downgrade, down half a percentage point from WARC’s March outlook, reflects increasing market volatility. Sectors …

Source: Branding in Asia - Neutral
Published on 12:04 GMT

Elon Musk Threatens Advertisers with X’s Legal Force to Resume Paying

X, formerly Twitter, launched a legal blitz earlier this year, demanding that advertisers resume spending or face lawsuits. The aggressive campaign has already prompted at least six major brands, such as Verizon, Ralph Lauren, Unilever, Amazon, Publicis, …

Source: MSPoweruser - Pending
Published on 05:22 GMT

Should the Government Step In to Regulate Social Media Before More Tragedies Occur?

by Vasundhara Pathak Masoodi The artificial world of reels and the unchecked use of social media require regulation and accountability. The government must introduce appropriate legislation to prevent further social media-related tragedies. Social …

Source: Kashmir Life - Pending
Published on 07:55 GMT

Media Briefing: Reddit becomes a more noticeable source of publisher traffic

Google offers buyouts to search employees, Warner Bros. Discovery splits in two and more. Reddit traffic quietly rising As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their …

Source: Digiday - Pending
Published on 05:20 GMT

Nearly half of subscription executives call direct marketing a ‘black hole,’ Bango survey

Subscribe to NCS for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox. A new study from Bango found that nearly half of subscription-based businesses report …

Source: NewscastStudio - Missouri - Neutral
Published on 13:17 GMT

Why Warner boss Zaslav is having to split up the media empire he built

The falcon is “the stuff dreams are made of," Bogart’s character famously says, driving people to do just about anything to possess it. Combining Warner with Discovery was Zaslav’s Maltese falcon. And like the movie’s protagonists, Zaslav couldn’t …

Source: Mint - Neutral
Published on 04:51 GMT

Kyle and Jackie O to headline IMAA’s Sound-Byte event

The national, not-for-profit industry association, Independent Media Agencies of Australia (IMAA), has announced its inaugural Sound-Byte conference. The Sydney event will be held at ARN’s North Sydney office on Thursday 26 June and feature a lineup of …

Source: Marketing Magazine - Neutral

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Published on June 12, 2025 - 10:44 GMT

Ortho Marketing Launches Targeted PPC Solutions to Help Orthodontic Practices Drive Patient Growth

In a constantly shifting digital landscape, Ortho Marketing is paving the way for orthodontic practices to achieve measurable success through PPC campaigns. NEW YORK, NY, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Ortho Marketing, a …

Distribution channels: Healthcare & Pharmaceuticals Industry, Media, Advertising & PR ...
Published on June 12, 2025 - 08:43 GMT

Clicta Digital Launches Affiliate Marketing Program Offering Recurring Commissions and Real Results

Clicta Digital launches its Digital Marketing Affiliate Program - earn recurring commissions by referring clients to proven digital marketing services. DENVER, CO, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Clicta Digital, a premier …

Distribution channels: Business & Economy, Companies ...

Published on June 11, 2025 - 22:24 GMT

Sujit Nanda’s PulsePro Media Becomes One of India’s Fastest-Growing Digital Marketing Agencies Bhubaneswar, India |

Sujit Nanda is a founder & CEO of India's fastest growing digital marketing company 'Pulsepro Media' || Trusted by 200+ clients with ₹10+ crore in results. BHUBANESWAR, ODISHA, INDIA, June 12, 2025 /⁨EINPresswire.com⁩/ -- Sujit …

Distribution channels: Business & Economy, Education ...
Published on June 12, 2025 - 10:34 GMT

PRG Marketing Communications Celebrates 45 Years of Creative Excellence in Eastbourne

Family-run agency unveils new brand identity to mark milestone anniversary EAST SUSSEX, UNITED KINGDOM, June 12, 2025 /⁨EINPresswire.com⁩/ -- PRG Marketing Communications, a family-run agency rooted in Eastbourne since 1980, is celebrating 45 …

Distribution channels: Business & Economy, Companies ...

Published on June 12, 2025 - 13:00 GMT

PubMatic and Classify Revolutionize Contextual Advertising with ContentGraph™ Integration

SAN FRANCISCO, June 12, 2025 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company shaping the future of digital advertising’s supply chain, today announced a partnership with Classify, the AI-native platform revolutionizing …

Distribution channels: Companies, Technology ...
Published on June 12, 2025 - 11:00 GMT

Rumble Names Ben Torres Ezrick, Former Marketing Leader with Zoom and Google, as First-Ever CMO

LONGBOAT KEY, Fla., June 12, 2025 (GLOBE NEWSWIRE) -- Rumble (NASDAQ:RUM), the video-sharing platform and cloud services provider, today named its first-ever Chief Marketing Officer, Ben Torres Ezrick, a marketing leader with a career spanning the tech, …

Distribution channels: Companies, IT Industry ...
Published on June 11, 2025 - 21:00 GMT

Evok Travel Marketing Unveils 2025 Guide to Help Destinations Boost Tourism and Stand Out

Destination marketing in 2025 centers on authentic experiences, personalization, sustainability, and strong community partnerships. LAKE MARY, FL, UNITED STATES, June 11, 2025 /⁨EINPresswire.com⁩/ -- Evok's destination marketing in 2025 goes …

Distribution channels: Companies, Media, Advertising & PR ...
Published on June 11, 2025 - 19:52 GMT

Hagerman Services Partners with One Click SEO for Digital Marketing

New Orleans HVAC Company Selects One Click SEO to Improve Customer Access to Emergency and Routine Services NEW ORLEANS, LA, UNITED STATES, June 11, 2025 /⁨EINPresswire.com⁩/ -- Hagerman Services, a trusted provider of heating, ventilation, and …

Distribution channels: Building & Construction Industry, Media, Advertising & PR ...

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Published on June 12, 2025 - 13:51 GMT

Fiduciary Fraser Allport Publishes Special Report on Retiring from Florida Retirement System’s DROP Plan

Fiduciary Fraser Allport Publishes Special Report on Retiring from Florida Retirement System’s DROP Plan DAYTONA BEACH SHORES, FL, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Fiduciary Fraser Allport Releases Special Report on Florida …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on June 12, 2025 - 13:45 GMT

Former Mercedes-Benz CEO Ernst Lieb Joins ICARO Media Group’s Board of Directors

ICARO Appoints Global Business Executive, Expanding Strategic Leadership NEW YORK, NY, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- ICARO™ Media Group, Inc. announced today the appointment of Ernst Lieb to its Board of Directors. Mr. Lieb, an …

Distribution channels: Automotive Industry, Business & Economy ...
Published on June 12, 2025 - 13:30 GMT

Cargoos Introduces Operational Branding Framework That Embeds Trust into Logistics

Cargoos implements operational branding to simplify workflows, automate billing, and improve trust across the freight ecosystem. CHICAGO, IL, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Cargoos introduces a company-wide operational …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on June 12, 2025 - 13:20 GMT

BioSteel Reenters Spotlight with First-Ever Protein RTD — Clean, Functional, and Built for Athletes

Once bankrupt, now booming—BioSteel debuts its first Ready-to-Drink Protein product as it expands from hydration into performance nutrition. TORONTO, ONTARIO, CANADA, June 12, 2025 /⁨EINPresswire.com⁩/ -- BioSteel, a Canadian sports nutrition …

Distribution channels: Business & Economy, Consumer Goods ...
Published on June 12, 2025 - 13:17 GMT

Embracing the Future: AI as Humanity's Mitochondrial DNA

AI is actively evolving human ingenuity allowing society to focus on what it does best: creative thinking, emotional connection, and strategic decision-making LOS ANGELES, CA, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Today represents a …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on June 12, 2025 - 13:06 GMT

Sri Lankan Squads Set Their Sights on 2025 PUBG MOBILE National Championship South Asia Fall

SRI LANKA, June 12, 2025 /⁨EINPresswire.com⁩/ -- Sri Lanka gears up once again as registrations open for the 2025 PUBG MOBILE National Championship (PMNC) South Asia Wildcard Fall. As part of the Wildcard region alongside Bhutan, Sri Lankan squads …

Distribution channels: Culture, Society & Lifestyle, Gifts, Games & Hobbies ...
Published on June 12, 2025 - 13:04 GMT

Nepal, Gear Up - 2025 PUBG MOBILE National Championship Fall is here

NEPAL, June 12, 2025 /⁨EINPresswire.com⁩/ -- Nepal’s PUBG MOBILE scene is once again gearing up for action as registrations open for the 2025 PUBG MOBILE National Championship (PMNC) Nepal Fall. Earlier this year, Nepalese squads rose through the …

Distribution channels: Culture, Society & Lifestyle, Gifts, Games & Hobbies ...
Published on June 12, 2025 - 13:00 GMT

Dr. Anne Deatly of E Quantum Breakthroughs Recently Featured on Close Up Radio

HO-HO-KUS, NJ, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- E Quantum Breakthroughs is excited to announce the expansion of its healing services designed to help individuals unlock their highest potential through advanced energy medicine …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on June 12, 2025 - 13:00 GMT

Leader of Healthcare Transformation and Author Dan Pelino of Everyone Matters Recently Featured on Close Up Radio

WASHINGTON, DC, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Dan Pelino is the kind of visionary thinker who never rests. He had a career for more than 35 years, working as a senior executive for IBM. He has since turned his creativity and …

Distribution channels: Book Publishing Industry, Companies ...
Published on June 12, 2025 - 13:00 GMT

Respected American Legion Auxiliary Member Beverly Sheley Recently Featured on Close Up Radio

LAWRENCEVILLE, IL, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- For decades, we as Americans have often been encouraged by society to “support our troops and veterans”. While that is the most essential mindset that we can have, the next important …

Distribution channels: Education, Media, Advertising & PR ...
Published on June 12, 2025 - 13:00 GMT

9th Annual California's Day of Dance Returns June 12–14 as Nation’s Largest Community Dance Festival

Founded by Tamaira “Miss Tee” Sandifer, Studio T’s flagship event highlights a $30M push for arts equity and creative economy growth. SACRAMENTO , CA, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- California’s Day of Dance, the nation’s largest …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on June 12, 2025 - 13:00 GMT

Minnesota Hospice, a 5-Star Medicare Provider, Named a 2025 Top Workplace in Minnesota

Recognition is based entirely on employee feedback, highlighting Minnesota Hospice’s supportive culture rooted in compassion, respect, and belonging. LAKEVILLE, MN, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- -- Minnesota Hospice is …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on June 12, 2025 - 12:58 GMT

Maldives Gears Up for Another Shot at Regional Glory as 2025 PUBG MOBILE National Championship Fall Begins

MALDIVES, June 12, 2025 /⁨EINPresswire.com⁩/ -- The battleground is set once again as registrations open for the 2025 PUBG MOBILE National Championship (PMNC) Maldives Fall. Following a highly competitive Spring season that saw four teams from the …

Distribution channels: Culture, Society & Lifestyle, Gifts, Games & Hobbies ...
Published on June 12, 2025 - 12:56 GMT

WWII Veterans Honor Event Draws Over 200 Attendees at Woodward Field

Restored Aircraft Flights and Patriotic Tributes Mark a Powerful Day of Remembrance CAMDEN, SC, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- On Saturday, June 7, 2025, the WWII Veterans Honor Event at Woodward Field brought together over 200 …

Distribution channels: Aviation & Aerospace Industry, Culture, Society & Lifestyle ...
Published on June 12, 2025 - 12:47 GMT

Adega Gaucha Kissimmee Hosts Yelp Elite for an Exclusive Culinary Bar Experience

Next Stop: Deerfield Beach – Join Us for This Bold New Flavor Journey KISSIMMEE, FL, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Adega Gaucha Brazilian Steakhouse, a celebrated name in Florida’s fine dining scene, recently welcomed the …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on June 12, 2025 - 12:38 GMT

Franco E. 'Bebo' Santana to Appear on Legacy Makers TV

FL, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Franco E. “Bebo” Santana, U.S. Army combat veteran and founder of Kopfjäger K9, is set to appear on Legacy Makers TV, where he will share insights on transforming pain into purpose, building …

Distribution channels: Business & Economy, Companies ...
Published on June 12, 2025 - 12:37 GMT

Spencer Christensen to Appear on Legacy Makers TV

FL, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Spencer Christensen, owner of Grand Mesa Lodge and entrepreneur, is set to appear on Legacy Makers TV, where he will share insights on building from nothing, mastering grit, and transforming …

Distribution channels: Business & Economy, Companies ...
Published on June 12, 2025 - 12:30 GMT

PR Council 2025 Labor Billing Rate Study Documents Rate Increases Across Departments

Traditional PR Role Rates Saw Most Significant Growth NEW YORK, NY, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- The PR Council (PRC) released the 2025 United States Labor Billing Rate Report, revealing a significant increase in average billing …

Distribution channels: Companies, Education ...
Published on June 12, 2025 - 12:26 GMT

Richard Corey to Appear on Legacy Makers TV

FL, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Richard Corey, entrepreneur, attorney, and creator of the Enterprise Blueprint philosophy, is set to appear on Legacy Makers TV, where he will share insights on engineering success through …

Distribution channels: Business & Economy, Companies ...
Published on June 12, 2025 - 12:08 GMT

Michelle Warnica to Appear on Legacy Makers TV

FL, UNITED STATES, June 12, 2025 /⁨EINPresswire.com⁩/ -- Michelle Warnica, spiritual coach and founder of the Mariposa House of Metamorphosis, is set to appear on Legacy Makers TV, where she will share insights on healing through surrender, midlife …

Distribution channels: Business & Economy, Companies ...