BUSINESS

The Trade Desk hires chief marketing officer

Staff reports

The Trade Desk Inc., a Ventura-based global technology platform for buyers of advertising, announces the appointment of Susan Vobejda as chief marketing officer.

She brings more than 20 years of strategic marketing leadership and a passion for building brands in the media, technology and consumer sectors to help further The Trade Desk’s significant growth, the company said.

She previously served as EVP and chief marketing officer of global fashion brand Tory Burch, where she led a customer-centric, omnichannel and global digital transformation of all brand communications. Prior to Tory Burch, she was the founding executive and general manager of Bloomberg’s media distribution division, which she built into a highly profitable global content business. In addition, she has held marketing leadership roles at Bloomberg.com, Yahoo, Gap Inc. and Walmart.com.

“We are excited to add Susan’s perspective and experience to our executive team as we continue to build our brand globally,” said Jeff Green, CEO and co-founder of The Trade Desk. “Her digital and media expertise coupled with her perspective as an experienced CMO will help us better reach the brands and advertisers who can leverage our technology platform to achieve their marketing goals.”

Vobejda said: “I am thrilled to join The Trade Desk to help realize its mission to change the world of advertising. Innovative brands are leveraging data and technology to engage with customers along their entire path to purchase.  I look forward to highlighting the actionable insights our platform delivers for brands and agencies around the world.”