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Published on 11:44 GMT

‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

This week, Omnicom agreed to acquire Interpublic Group (IPG), in a $13.25 billion deal that creates the world's largest advertising group, ahead of previous frontrunners WPP and Publicis Groupe. If the purchase goes ahead, planned to complete in the …

Source: Campaign Asia - Center-left
Published on 10:09 GMT

How Omnicom and IPG’s Data Assets Could Supercharge Its Creator Marketing Capabilities

Omnicom’s acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology across the holding companies, giving clients access to more comprehensive influencer marketing strategies …

Source: Mediaweek - Label Pending
Published on 10:45 GMT

The Deals: UMG Strikes Partnership With Ad Giant WPP, Sony Music Sets Sail in Greece

Universal Music Group (UMG) signed a strategic partnership deal with global advertising and public relations giant WPP that will center around audience engagement strategies “leveraging the power of music,” according to a press release. The deal will allow …

Source: Billboard - Neutral
Published on 10:11 GMT

WPP wins J&J US, Canada media businesses

WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based on “its strengths in strategy, process, thought leadership, data and technology,” according to a J&J spokesperson. The …

Source: Medical Marketing and Media - Label Pending
Published on Dec 12, 2024

WPP Taps Universal Music Stable For Audience Strategies

WPP and Universal Music Group (UMG) have announced a strategic partnership that gives WPP clients access to UMG’s extensive library of artists and labels. The main idea is to help create audience engagement strategies leveraging the power of music. …

Source: MediaPost - Neutral
Published on Dec 12, 2024

WPP boosts investment in India to expand global delivery center

WPP today announces its continued investment in India as it scales up its Global Delivery Centre operation in the country. The specialist capability hub, which is accessible to all WPP agency teams around the world, will be headquartered in India. This …

Source: Afaqs - Label Pending
Published on Dec 12, 2024

Universal Music Group inks strategic partnership with advertising giant WPP

The world’s largest music rights company is teaming up with one of the world’s largest ad agencies. Universal Music Group has entered into a strategic partnership with WPP, a publicly traded multinational advertising and public relations company. The …

Source: Music Business Worldwide - Neutral
Published on Dec 12, 2024

PubMatic and GroupM Expand Partnership to Boost Latin America Market Impact

NO-HEADQUARTERS/REDWOOD CITY, Calif., Dec. 12, 2024 (GLOBE NEWSWIRE) -- GroupM, WPP’s media investment group, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, are expanding their global …

Distribution channels: Companies, IT Industry ...
Published on Dec 12, 2024

Omnicom-IPG merger: How it will change the Indian ad landscape

Back in 2013, ad networks Omnicom and Publicis tried to merge citing technological threats. The feeling was that by combining their armoury, they could manage the digital wave sweeping the world better. That merger did not happen, and British holding …

Source: The Hindu Business Line - Neutral
Published on Dec 12, 2024

WPP scales up investments in India amid strategic growth plans

WPP is intensifying its focus on India with a significant expansion of its Global Delivery Centre (GDC) operations. This initiative comes as the company doubles down on India as a key growth market and a hub for technological and creative innovation. …

Source: Campaign India - Label Pending
Published on Dec 12, 2024

WPP Hires IPG McCann’s AI Chief to Lead Strategic AI Partnerships, Solving ‘Real’ Client Needs

WPP has named former IPG’s McCann Worldgroup head of AI Elav Horwitz as its new evp and global head of strategic partnerships and solutions. Horwitz brings nearly nine years of experience at McCann, where she served as evp, global head of applied …

Source: Mediaweek - Label Pending
Published on Dec 12, 2024

Will the new Omnicom spark a creative leadership race in India?

Omincom's acquisition of Interpublic Group (IPG) positions it as the largest ad agency network globally. However, it faces a challenge in India, where, as per media reports, British WPP leads. Now, this upmanship is based on revenue generation. But, …

Source: Afaqs - Label Pending
Published on Dec 12, 2024

SI Partners’ new reports says marketing services mergers and acquisitions will ‘accelerate in 2025’

SI Partners’ Global M&A Insights Report 2024 says acquisitions and mergers within the marketing services industry is expected to grow next year. The announcement: The number of mergers and acquisitions (M&A) in the marketing services space is …

Source: Mumbrella - Neutral
Published on Dec 11, 2024

Selling your agency? Look offshore and be patient

Credit: Claudio Schwarz via Unsplash. Mergers and acquisitions (M&A) in advertising are expected to accelerate in 2025, driven by private equity investment, according to the Global M&A Insights Report by leading advisory firm SI Partners. The …

Source: AdNews - Label Pending
Published on Dec 11, 2024

Mediaocean Expands Ad-Tech Horizons with IPG, Omnicom, and WPP Partnerships

By The Malketeer New CSP Programme Deepens Ties, Boosts AI-Driven Capabilities, and Streamlines Omnichannel Advertising Mediaocean, a leading ad-tech company, has announced its Certified Service Partner (CSP) programme with Interpublic Group (IPG), …

Source: Marketing Magazine - Neutral
Published on Dec 11, 2024

What the Omnicom-IPG Mega-Merger Could Mean for Agency Talent and Clients

The recent announcement of Omnicom’s acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and …

Source: Mediaweek - Label Pending
Published on Dec 11, 2024

The Creative Agencies to Watch in the Omnicom-IPG Merger

Industry insiders predict that Omnicom Group’s takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, …

Source: Mediaweek - Label Pending
Published on Dec 9, 2024

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company?

Omnicom Group Inc OMC agreed Monday to acquire Interpublic Group of Companies, Inc IPG in a stock-for-stock transaction. Interpublic shareholders will receive 0.344 Omnicom shares for each share of Interpublic common stock. Should the transaction close, …

Source: Benzinga - Neutral
Published on Dec 10, 2024

‘A beautiful time to be midsize and management-owned’: Independent agency CEOs on the Omnicom-IPG deal

NEW YORK: Omnicom Group’s planned acquisition of Interpublic Group, creating the world’s largest marketing services holding company, will also be a positive for independent midsize shops, said those agencies’ CEOs. Chief executives of PR firms ranging …

Source: PRWeek US - Label Pending

19 days 21:51:09

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Published on December 13, 2024 - 08:30 GMT

Contextual Advertising To Reach $313.53 Billion At A CAGR of 10.3% By 2028

The Business Research Company’s Early Year-End Sale! Get up to 30% off detailed market research reports—for a limited time only! LONDON, GREATER LONDON, UNITED KINGDOM, December 13, 2024 /⁨EINPresswire.com⁩/ -- The Business Research Company’s …

Distribution channels: Business & Economy, Companies ...
Published on December 12, 2024 - 21:18 GMT

Xraised Interview with Simon Watson: Unveiling InnovateX, the Future of Marketing and Innovation

LONDON, ENGLAND, UNITED KINGDOM, December 12, 2024 /⁨EINPresswire.com⁩/ -- In a recent insightful conversation with Xraised, Simon Watson, Vice President of Sales at Realtime Agency and Regional Vice President of Sales at Pixis, shared an exclusive …

Distribution channels: Companies, Manufacturing ...

Published on December 12, 2024 - 19:24 GMT

Digital Marketing Referral Program - Earn 20% Commission

DiscoverMyBusiness launches an innovative referral program, revolutionizing digital marketing with rewarding incentives and collaborative opportunities. NEW YORK, NY, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- DiscoverMyBusiness …

Distribution channels: Business & Economy, Companies ...
Published on December 12, 2024 - 20:17 GMT

Step Back in Time: Discover the Hidden History of New Haven Through Its Forgotten Advertisements

SAN FRANCISCO, CA, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- New Haven, MO – Local historian and author Randy Schwentker invites readers to embark on an extraordinary journey into the rich history of New Haven with the release of his …

Distribution channels: Book Publishing Industry ...

Published on December 12, 2024 - 18:06 GMT

Hall of Famer LeRoy Butler Joins with August Allen AR to Revolutionize Sports Marketing and Athlete Branding

Pioneering the Future of AI and AR for Innovative Athlete Access and Brand Growth DENVER, CO, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- Pro Football Hall of Famer LeRoy Butler has partnered with August Allen AR, a trailblazer in AI …

Distribution channels: Media, Advertising & PR ...
Published on December 12, 2024 - 17:36 GMT

Willowood Ventures Delivers Automotive Marketing Success

Increased on-lot traffic, higher conversions, and real profits. Willowood Ventures helps auto dealers reach customers with strategic, data-driven campaigns. CARY, NC, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- Willowood Ventures, a …

Distribution channels: Automotive Industry ...
Published on December 13, 2024 - 03:21 GMT

New $2 Billion Marketing Assistance Program Now Available From USDA for Specialty Crop Producers

Program Supports Market Expansion of Current and New Markets Washington D.C. | December 12, 2024 – The U.S. Department of Agriculture (USDA) Farm Service Agency’s (FSA) $2 billion Marketing Assistance for Specialty Crops (MASC) program, aimed at helping …

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Published on December 12, 2024 - 08:00 GMT

AI-Powered Tools by insMind Makes Visual Content Creation and Marketing Simpler and Faster

All-in-One AI Photo Editing Tool by insMind elevates visual marketing to help empower businesses. SINGAPORE, December 12, 2024 /⁨EINPresswire.com⁩/ -- For those seeking to create professional-quality images effortlessly, insMind has emerged as a …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

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Published on December 13, 2024 - 12:00 GMT

Bdrive Unveils RcloneView: A solution for Cloud Data Management Across Platforms

SEOUL, SOUTH KOREA, December 13, 2024 /⁨EINPresswire.com⁩/ -- Bdrive Inc. has announced the launch of RcloneView, a solution aimed at simplifying cloud data management for both general users and professionals. The software enables seamless file …

Distribution channels: Amusement, Gaming & Casino, Book Publishing Industry ...
Published on December 13, 2024 - 10:38 GMT

Doritos Solid Black 2023 by PepsiCo Design and Innovation Wins Iron A' Design Award in Packaging Design Category

PepsiCo Design and Innovation's Collaborative Packaging Design Honored for Amplifying Black Artists and Driving Positive Change COMO, CO, ITALY, December 13, 2024 /⁨EINPresswire.com⁩/ -- PepsiCo Design and Innovation has been named a winner of …

Distribution channels: Business & Economy, Consumer Goods ...
Published on December 13, 2024 - 10:35 GMT

Mirinda Global Refresh by PepsiCo Design and Innovation Wins Iron A' Design Award in Packaging Design Category

PepsiCo Design and Innovation's Mirinda Global Refresh Honored for Excellence in Packaging Design by Esteemed A' Design Award Competition COMO, CO, ITALY, December 13, 2024 /⁨EINPresswire.com⁩/ -- The A' Design Award, a highly …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 10:29 GMT

Reel Cinemas Dubai Mall Embraces Accessibility, Earns Certified Autism Center™ Designation from IBCCES

Earning the Certified Autism Center™ recognition advances Dubai's DET-led initiative to become the first Certified Autism Destination™ in the Eastern Hemisphere DUBAI, UNITED ARAB EMIRATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- The …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on December 13, 2024 - 09:29 GMT

FREESTYLE DIGITAL MEDIA RELEASES PSYCHOLOGICAL HORROR-THRILLER “FOREVER MINE”

Domestic Horror/Psychological Thriller Debuts on North American VOD Platforms and DVD on December 13, 2024 LOS ANGELES, CA, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Freestyle Digital Media, the digital film distribution …

Distribution channels: Amusement, Gaming & Casino, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 09:27 GMT

FREESTYLE DIGITAL MEDIA RELEASES CRIME-THRILLER “FILTHY ANIMALS”

James T. North’s Debut Feature Sets Limited Theatrical Run as well as Digital Release on North American VOD Platforms and DVD on December 13, 2024 LOS ANGELES, CA, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Freestyle Digital Media, …

Distribution channels: Amusement, Gaming & Casino, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 08:30 GMT

Contextual Advertising To Reach $313.53 Billion At A CAGR of 10.3% By 2028

The Business Research Company’s Early Year-End Sale! Get up to 30% off detailed market research reports—for a limited time only! LONDON, GREATER LONDON, UNITED KINGDOM, December 13, 2024 /⁨EINPresswire.com⁩/ -- The Business Research Company’s …

Distribution channels: Business & Economy, Companies ...
Published on December 13, 2024 - 08:16 GMT

Mango Animate's AI Avatars Enhance Video Content Effectively

Mango Animate's AI video generator lets users create videos from text. It offers various AI avatars to help deliver messages, making content more engaging. HONG KONG, HONG KONG, CHINA, December 13, 2024 /⁨EINPresswire.com⁩/ -- In the era where …

Distribution channels: Business & Economy, IT Industry ...
Published on December 13, 2024 - 08:03 GMT

The New York Times Cover Story Inspires ‘The Final Fight’, as Stein Balances Film Development and Community

The New York Time's cover story inspires ‘The Final Fight,’ a true tale of family, resilience, and redemption, now in development by Stein Entertainment Group. NEW YORK CITY, NY, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- …

Distribution channels: Book Publishing Industry, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 07:00 GMT

Miss Argentina Crowned Queen of Miss Latin America 2024

Ana Paula Brizuela, Miss Argentina Crowned ‘Queen of Miss Latin America 2024’ SYDNEY, AUSTRALIA, December 13, 2024 /⁨EINPresswire.com⁩/ -- The XIII Edition of Miss Latin America 2024 reached its pinnacle with a grand gala at the Latin American …

Distribution channels: Conferences & Trade Fairs, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 01:00 GMT

Claude Filion Releases 'A Dog’s Last Wish' — Presented by Atticus Publishing: A Heartfelt Journey Through Time

"Communicating Beyond Words: A Love Letter to Man's Best Friend" SAN FRANCISCO, CA, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- Atticus Publishing is thrilled to introduce A Dog’s Last Wish by Claude Filion, a poignant …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on December 12, 2024 - 23:58 GMT

Exploring Women Were Designed for Greatness Too… Biblical Truths Every Woman Should Know by Dianna Caraballo

Empowering women through biblical truth, Caraballo's work challenges traditional views and promotes equality in God's eyes. OH, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- Atticus Publishing proudly presents Dianna Caraballo, …

Distribution channels: Book Publishing Industry, Education ...
Published on December 12, 2024 - 23:37 GMT

'Radio' by True Renzzo - First EP from Debut Album Black Lotus Loading

First EP from Debut Album Black Lotus Loading ATLANTA, GA, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- True Renzzo has spent his time waiting in the wings, and now he is coming front and center to the stage. His debut EP “Radio” …

Distribution channels: Media, Advertising & PR, Music Industry ...
Published on December 13, 2024 - 11:27 GMT

Beijing Forum 2024 findet zum Thema „Swift Response to Public Complaints“ statt

BEIJING, Dec. 13, 2024 (GLOBE NEWSWIRE) -- Das Beijing Forum 2024 zum Thema „Swift Response to Public Complaints“ wird am 18. und 19. Dezember 2024 im National Convention Center in Beijing stattfinden. Das Leitthema des Forums lautet „People's City, …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on December 13, 2024 - 11:27 GMT

L’édition 2024 du Beijing Forum sur le thème « Swift Response to Public Complaints » aura bientôt lieu

PÉKIN, 13 déc. 2024 (GLOBE NEWSWIRE) -- L’édition 2024 du Beijing Forum sur le thème « Swift Response to Public Complaints » (Réponse rapide aux plaintes du public) sera organisée les 18 et 19 décembre 2024 au National Convention Center, à Pékin. Le forum …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on December 13, 2024 - 11:25 GMT

Polyrizon Announces Appointment of VP of Regulatory Affairs and Quality Assurance

Raanana, Israel, Dec. 13, 2024 (GLOBE NEWSWIRE) -- Polyrizon Ltd. (Nasdaq: PLRZ) (the "Company" or "Polyrizon"), a development stage biotech company specializing in the development of innovative intranasal hydrogels, announces today the …

Distribution channels: Media, Advertising & PR, Technology ...
Published on December 13, 2024 - 11:22 GMT

A Classic Revival: A rendezvous with Peking Opera and Kunqu across Time and Space on the 130th Anniversary of Mei's ...

TAIZHOU, China, Dec. 13, 2024 (GLOBE NEWSWIRE) -- With its delicate and melodious aria, and graceful and elegant movements, Kunqu Opera, born in the waterside town of Kunshan in Jiangnan, has become one of the treasured gems of Chinese opera. Kunqu not …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on December 13, 2024 - 11:00 GMT

Sound Group Inc. Reports First Half of 2024 Unaudited Financial Results

SINGAPORE, Dec. 13, 2024 (GLOBE NEWSWIRE) -- Sound Group Inc. (NASDAQ: SOGP) (“SOGP” or the “Company” or “We”), a global audio-centric social and entertainment company, today announced its unaudited financial results for the six months ended June 30, 2024. …

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Published on December 12, 2024 - 22:19 GMT

REMIXED Explores Eco-Friendly Innovations Reshaping the Future of Print and Branding

Sustainable printing methods drive environmental stewardship and strengthen brand loyalty, reflecting a growing commitment to responsible production practices. ORLANDO, FL, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- REMIXED, a full- …

Distribution channels: Business & Economy, Companies ...
Published on December 13, 2024 - 10:00 GMT

ITM to Present at the 43rd Annual J.P. Morgan Healthcare Conference

Garching / Munich, Germany, December 13, 2024 – ITM Isotope Technologies Munich SE (ITM), a leading radiopharmaceutical biotech company, today announced that its Chief Executive Officer, Dr. Andrew Cavey and Chief Financial Officer, Dr. Klaus Maleck …

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