Published on
May 22, 2025
How top brands adapted to the changing tides: Three insights from a new china consumer index
As China’s economic landscape evolves, so too do its consumers—and the brands they choose to trust. A new index by Peking University with support from Alibaba’s Taobao and Tmall Group, the China Online Consumer Brand Index, sheds light on the behaviours …
Source:
Campaign Asia-Pacific
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