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Wednesday November 4, 2009
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Vodafone & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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  • The most valuable asset for a company is its brand: Shelly Lazarus 4 Nov 2009 02:11 GMT
    ... of the few agencies invited for the Vodafone global briefing, along with agencies from the ... Is the agency considering looking at a head for the Indian counterpart at all, or ... structure per se – each country's local heads are given the freedom to take a ...

  • AT&T vs. Verizon: There's a lawyer for that 4 Nov 2009 00:12 GMT
    ... the "There's a Map for That" slogan. Instead the company claims that Verizon is misleading ... maps with white spaces, which it claims misleads consumers into thinking that AT&T has no ... is owned jointly by Verizon Communications and Vodafone Group, said AT&T's suit is without merit. ...

  • The GT-Vodafone Mess: Back to Basics 4 Nov 2009 00:16 GMT
    ... 31st October 2009 It is sad the turn the protracted GT-Vodafone issue appears now to be taking. Vodafone ... Kuffuor Administration argue that once a fully advertised bidding process had concluded, government had satisfied ...

  • Divisional Update - Eyeconomy's enhanced ad-serving system 4 Nov 2009 07:17 GMT
    ... phase of the planned upgrade to the advertising delivery system at Eyeconomy, the Group's wholly ... 100 individual campaigns for leading brands including Vodafone, UPS and PKR.com. The increased capacity and ... believe that the increased system functionality will lead to decreased CPA (cost per acquisition) resulting in ...

  • Media Corp. UK Regulatory Announcement: Divisional Update ' Eyeconomy's enhanced ad-serving system 4 Nov 2009 07:31 GMT
    ... phase of the planned upgrade to the advertising delivery system at Eyeconomy, the Group's wholly ... 100 individual campaigns for leading brands including Vodafone, UPS and PKR.com. The increased capacity and ... believe that the increased system functionality will lead to decreased CPA (cost per acquisition) resulting in ...

  • AT&T sues Verizon Wireless over 3G ads 3 Nov 2009 22:14 GMT
    ... in Atlanta federal court, a recently launched ad campaign shows maps with white spaces that ... so its rival cannot benefit from the ads while the court sets a date for ... a venture of Verizon Communications Inc and Vodafone Group Plc, said the AT&T suit was ...

  • UPDATE 2-AT&T sues Verizon Wireless over 3G ads 3 Nov 2009 22:39 GMT
    ... in Atlanta federal court, a recently launched ad campaign shows maps with white spaces that ... so its rival cannot benefit from the ads while the court sets a date for ... a venture of Verizon Communications Inc and Vodafone Group Plc, said the AT&T suit was ...

  • UPDATE 1-AT&T sues Verizon Wireless over 3G ads 3 Nov 2009 20:54 GMT
    ... rival from using 'misleading' coverage maps in ads that AT&T says are causing it to ... in Atlanta federal court, a recently launched ad campaign shows maps with white spaces that ... Verizon Wireless, a venture of Inc and Vodafone Group Plc, so that its rival cannot ...

  • Clients pin their hopes on Christmas 3 Nov 2009 11:30 GMT
    ... owners and retailers are unveiling their seasonal ad campaigns amid predictions that this year's media ... season it plans to launch its Christmas ads in early November, reprising the "Here come ... to fight it out with Orange and Vodafone in a price war. There should also ...

  • The first Motorola Droid sold in Europe? Call it a Milestone. 3 Nov 2009 00:11 GMT
    ... This Droid won't be called the Droid. Instead, in Europe, the Motorola smartphone will be ... Anyway, the Milestone will be supported by Vodafone and O2 in Germany, and on unspecified ... of the Motorola-built Droid. , unveiling an advertisement targeting folks who bought an iPhone in ...

  • How to transfer an iTunes library to another computer 3 Nov 2009 09:19 GMT
    ... iPhone, even as he conceded that Apple had revolutionized the smartphone industry. "We have to ... a venture of Verizon Communications Inc and Vodafone Group Plc, will look to the device ... AT&T. Verizon recently started showing Droid video ads highlighting its advantages over iPhone, without actually ...

  • Back to Basics 3 Nov 2009 21:40 GMT
    ... in Accra. 31st October 2009 It is sad the turn the protracted GT-Vodafone issue appears now to be taking. Vodafone ... Kuffuor Administration argue that once a fully advertised bidding process had concluded, government had satisfied ...

  • I marchi europei di maggior valore: Nokia 35.220 miliardi di euro, seguita dal gruppo francese LVMH e dal gruppo belga Inbev 3 Nov 2009 10:52 GMT
    ... VIENNA, Austria, November 3 /PRNewswire/ -- L'European Brand Institute di Vienna ha presentato eurobrand2009, lo ... 3. INBEV (26.927 miliardi di euro), 4. Vodafone (23.789 miliardi di euro), 5. Unilever (22.829 ... Nestlé (+15%) e Heineken (+14,4%) sono riusciti ad acquisire un valore considerevole. 3. CEE Radar: il ...

  • Zoozoo from Vodafone at Shopper's Stop 29 Oct 2009 14:12 GMT
    ... has joined forces with the telecom giant Vodafone Essar in order to launch products featuring ... famous cartoon character ‘Zoozoo’ from Vodafone’s recent advertising campaign. Shopper's Stop has got the exclusive rights ...

  • Missing Connection 30 Oct 2009 19:17 GMT
    ... Desai was responsible for the early mass-market ads for Tata Indicom featuring Kajol and Ajay ... but also the emotion behind it. The ad for Tata Docomo has a bunch of ... suffers from the same vacuous abstractions. Barring Vodafone, which speaks in one voice across all ...


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