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Unilever & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest Unilever & Marketing News
- Provision Interactive Set to Revolutionize the Billion Dollar Advertising Market (OTC:PVHO.OB) 3 Dec 2009 06:55 GMT
... and even programs used to generate these ads have continued to improve, yet one variable ... regarding the company. The file can be download by clicking either the image, or visiting ... the largest manufacturers in the country, including Unilever, Proctor & Gamble, Johnson & Johnson, BIC ...
- Advertising expenditure hits US$54 billion in China 3 Dec 2009 05:10 GMT
... BEIJING - Advertising expenditure in China for the first three ... a 24 per cent increase in TV ad rate cards as a result. “Given the limitation ... and Q3 2009. Procter & Gamble and Unilever in China were the biggest spenders at ...
- And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus Group 3 Dec 2009 12:37 GMT
... Top London creatives strike a pose for D&AD New Blood 's pick of Mother's Orange Gold Spots ... Mother's Orange Gold Spots In the real world...Campaign's round up of business news Aer Lingus ... for removing their content from Google. Source: Unilever is considering the sale of its Italian ...
- Method Pulls 'Shiny Suds' Ad After Sexism Complaints 3 Dec 2009 05:17 GMT
... YouTube and a five-star rating from viewers before Method pulled the plug. Method competitor Unilever seemed to like it, too. Search ads for its Dove brand appeared alongside results for searches on the phrase "Shiny Suds" the day the video ...
- Brands seek to outline green creds ahead of Copenhagen Summit 3 Dec 2009 10:56 GMT
... Brands seek to outline green creds ahead of Copenhagen Summit by James Quilter, Brand Republic ... Meanwhile energy provider EDF has launched an advertising campaign to run alongside the summit outlining ... to the communiqué including UK companies Shell, Unilever, Thames Water and Tesco. Behind the scenes, ...
- Brands seek to outline green creds 3 Dec 2009 11:38 GMT
... Brands seek to outline green creds ahead of Copenhagen Summit by James Quilter, Brand Republic ... Meanwhile energy provider EDF has launched an advertising campaign to run alongside the summit outlining ... to the communiqué including UK companies Shell, Unilever, Thames Water and Tesco. Behind the scenes, ...
- Fallon executives leave to form start-up 18 Feet & Rising 3 Dec 2009 11:29 GMT
... Top London creatives strike a pose for D&AD New Blood 's pick of Mother's Orange ... Bungay. Trimble joined Fallon in 2007 and leads the BBC and Unilever accounts as well as the agency's design ...
- IRI Unveils Service for Measuring Online Ad Effectiveness 2 Dec 2009 16:06 GMT
... IRI Unveils Service for Measuring Online Ad Effectiveness Research firm Information Resources Inc. has ... analyze online consumer behavior and exposure to ads across multiple sites. For instance, a marketer ... in-store sales. The service attracted advertisers like Unilever, Kraft Foods and Pepsi—all of whom participated ...
- CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... Spaghetti-Os, Kraft Macaroni & Cheese, and many Unilever Popsicles. "While industry self-regulation is providing some ... and the current food-marketing climate. If you've had a bad experience -- or a good ...
- Having It Both Ways in Advertising 2 Dec 2009 07:51 GMT
... is the company that developed it: British ad agency Bartle Bogle Hegarty (BBH). Ad agencies, after ... of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies ... set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," ...
- Vodafone is India's most admired marketer 2 Dec 2009 21:14 GMT
... via COMTEX News Network) -- Vodafone, Hindustan Unilever, Bharti Airtel, Nokia and PepsiCo are India's ... thanks to marketing and strategy innovation, million-dollar ad budgets and some of the finest marketing executives ... marketers, IMRB surveyed 550 senior marketing and advertising executives across Mumbai, Delhi, Kolkata, Chennai, Bangalore ...
- How key sectors could power city's growth 2 Dec 2009 07:10 GMT
... further investment. The report said the UK had been “highly successful” at selling financial and business ... Colman's mustard, owned by household brands giant Unilever, and of Robinson's fruit drinks, owned by ... The creative sector is wide ranging, including advertising, architecture, media, designer fashion, film, music and ...
- Heat on HUL: P&G goes mass with detergents 2 Dec 2009 03:53 GMT
... up the battle between P&G and Hindustan Unilever Ltd (HUL) that currently leads the mass-end category with its Wheel and ... in fabric care and others such as Head & Shoulders, Pantene and Rejoice in hair ...
- VGC will etch Borosil's new brand identity 1 Dec 2009 03:51 GMT
... The company wasn't heavy on advertising and laid relatively low on the communications ... Preeti Vyas, chief executive officer and chief creative officer, VGC, says that the new brand ... Park Hotels, Ashok Leyland, Pidilite, DNA and Unilever, among others. Recently, VGC has launched a ...
- Walmart Ups the Ante with Brand Co-op Ads -- In More Ways Than One 29 Nov 2009 22:04 GMT
... Retailer-vendor co-op ads have existed almost as long as advertising ... haven't. DOVE: Do her ears hang low? Unilever asks the question in Walmart co-op ads. ... with Walmart. "But it's also not a bad use of money." That's because, unlike more ...
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