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Toshiba & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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  • Toshiba Announces Innovative ESPN Advertising Campaign 4 Nov 2009 14:30 GMT
    ... following their favorite teams and alma maters, Toshiba America Consumer Products L.L.C. ("Toshiba"), today unveiled ... Products L.L.C. ("Toshiba"), today unveiled its multi-platform advertising and sponsorship campaign with ESPN. The "It's a Game Changer" ...

  • ESPN, Toshiba team up for advertising campaign 4 Nov 2009 21:53 GMT
    ... Toshiba America Consumer Products LLC on Nov. 4 announced an advertising and sponsorship campaign with The campaign is an attempt to increase Toshiba's brand awareness. The TV commercials, ...

  • ESPN Develops Toshiba's New Campaign 2 Nov 2009 21:14 GMT
    ... its viewers might use them. ESPN helped Toshiba create new ads that illustrate specifically how ESPN fans could ... technology marketers focus on "techs and specs." Instead, she added, "by adding humor, we really ...

  • Get a Jump on Online Sports Marketing 5 Nov 2009 03:54 GMT
    ... behind the site is working closely with Toshiba to create a new that it hopes ... viewers. The alliance includes four different video ads, and an interesting branded feature designed to ... target these players with its , an ad network of over 400 fantasy sports sites, ...

  • Toshiba Places Year-Long TV and Web Campaign with ESPN 4 Nov 2009 17:56 GMT
    ... Toshiba Places Year-Long TV and Web Campaign with ... daily SportsCenter program, in rich media display ad units. Also tying the broadcast to the Web ... materially since Toshiba spent nearly $1 million advertising via ESPN in 2007. ...

  • Toshiba and ESPN Announce Innovative Ad Campaign and Sponsorship 3 Nov 2009 14:30 GMT
    ... Toshiba and ESPN Announce Innovative Ad Campaign and Sponsorship NEW YORK and BRISTOL, Conn., Nov. 3 /PRNewswire/ -- Toshiba and ESPN, ...

  • ESPN, Toshiba Collaborate On Cross-Platform Campaign 4 Nov 2009 05:34 GMT
    ... Toshiba is kicking off a new multiplatform sponsorship ad campaign on ESPN Nov. 16. The campaign, ... connect ESPN fans to Toshiba products. Two ads showcase Toshiba's LED TV, highlighting features and ...

  • Trailer Park's Advanced Content Group Names Suzanne Kamenir-Pedersen as Vice President, Interactive Content 3 Nov 2009 02:30 GMT
    ... be working closely with me, to help lead our vision into the exciting new interactive future, ... Home Entertainment, working with such clients as Toshiba, Microsoft, the HD DVD Promotional Group, and ... and production process (such as on air advertising for The Tru Blu Group), and trailers. ...

  • ESPN, Toshiba work together on new campaign ads 3 Nov 2009 20:14 GMT
    ... ESPN, Toshiba work together on new campaign ads ESPN, Toshiba work together on new campaign ... strategy. His Toshiba laptop is open, but instead of taking notes, he’s watching sports on ...

  • Panasonic Launches Bid for Sanyo: One of the Next Green Giants? 5 Nov 2009 21:45 GMT
    ... won't mark Panasonic's entry into green technology. Instead, the deal expands a growing product portfolio ... not followed SunPower's push into branding and advertising. Speed, flexibility, marketing: Sometimes these personality traits ... Asian conglomerates also seem intent on . Toshiba, a major manufacturer of LEDs and batteries, ...

  • Kareena Kapoor is the face of new Sony Vaio 4 Nov 2009 02:11 GMT
    ... produced by Good Morning Films, while the creative agency is JWT. It is for the ... the laptop's, and her, size zero. The ad is targeted at the young working population, which demands ... and Hrithik Roshan have endorsed laptop brands Toshiba and Acer, respectively; while brother-sister duo, Saif ...

  • What Did Cuomo Find in Intel's Emails? 4 Nov 2009 19:58 GMT
    ... Intel’s CEO Paul Otellini received a courtesy “heads-up” from an HP executive that HP was ... contest over this … But running an ad touting 10 years with amd [sic] and ... string regarding Intel’s rebate strategy vis- -vis Toshiba “to compete against AMD” a senior Intel ...

  • Toshiba and ESPN Announce Innovative Ad Campaign and Sponsorship 3 Nov 2009 14:40 GMT
    ... ...

  • Daily Deals: $400 Off HP TouchSmart and More 5 Nov 2009 22:35 GMT
    ... UltraATA/100, 30 GB, 7200RPM $149.00 DVD-ROM Drive Toshiba SD-M1402, 10/40X ATAPI $85.00 NIC 3Com Fast ... Etherlink 3C905B-TX PCI (100Mbit/s) $35.00 Sound Card Creative Soundblaster Live! Value PCI $49.00 Accessories Mouse, ... Systems offered in current PC magazines and ad flyers reflect the market situation. Almost any shop ...

  • Best Buy launching digital movie service with CinemaNow 3 Nov 2009 05:57 GMT
    ... to be named, that Best Buy will pre-load on electronics from retailers including Samsung, Sony, ... from retailers including Samsung, Sony, Panasonic and Toshiba. CinemaNow is handling all of the back-end ... a partnership earlier this year whereby CinemaNow downloads have been available on Best Buy’s website ...


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