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Latest Tesco & Marketing News

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  • McConnells Restructures and Rebrands 6 Nov 2009 09:58 GMT
    ... Ireland's largest indigenous advertising agency McConnells is restructuring its business into ... in that respect we are delighted to lead the way." Established in 1916, the agency employs ... employs 100 people. Clients include IDA Ireland, Tesco, AIB, ESB, Britvic Ireland, Danone, Unilever brands, ...

  • GET YOUR MOUTH CHECKED OUT 6 Nov 2009 07:02 GMT
    ... is diagnosed in more than 5,000 people ADVERTISEMENT annually and kills almost 2,000 people each ... variety of events in support of the campaign. Senior dental officer Gillian Elliott said: "We ... and prevention are being offered at the Tesco store in Arbroath between 10 a.m. and ...

  • Clients pin their hopes on Christmas 3 Nov 2009 11:30 GMT
    ... owners and retailers are unveiling their seasonal ad campaigns amid predictions that this year's media ... season it plans to launch its Christmas ads in early November, reprising the "Here come ... celebs. And one can only ponder how Tesco will top last year's surprise hiring of ...

  • Christmas comes early on TV 3 Nov 2009 14:52 GMT
    ... Paul O’Grady all made an appearance A sleigh-load of Christmas advertising campaigns have already hit ... year after 2008 saw a dearth of ads. Debenhams was first off the blocks, returning ... Christmas food advert in a few weeks. Tesco has previously employed the Spice Girls and ...

  • Appletiser advertises on Tesco ATMs 3 Nov 2009 15:30 GMT
    ... LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will ... via atmAd, on 1000 cash machines at Tesco stores around the UK. The ads emphasise that the drinks are 100% fruit ...

  • Dettol ad named as most effective campaign 3 Nov 2009 20:35 GMT
    ... An ad for Dettol antibacterial spray has been hailed ... to determine their emotional response to the ads, and to assess their motivation to buy ... 2. Walkers 3. Kellogg’s 4. iPhone 5. Tesco 6. Premier Inn 7. Morrisons 8. Comparethemarket.com ...

  • Battle of the brands: Sainsbury's versus Tesco 2 Nov 2009 15:54 GMT
    ... Battle of the brands: Sainsbury's versus Tesco LONDON - Supermarkets have cottoned on to ... key areas. According to Leigh Rengger, Sainsbury's head of online marketing, the aim behind the site is to ...

  • LG breaks £3m 'freedom' ad campaign for LED TV 2 Nov 2009 11:10 GMT
    ... The brand's TV marketing manager, George Mead, says the TV, print and online campaign ... we are free.' From then on, the ads say, we are ‘boxed in' by life ... and Amazon. LG is in talks with Tesco, John Lewis and Argos for further tie-ups. ...

  • Dettol tops ranking of most motivating TV ads 3 Nov 2009 10:50 GMT
    ... Dettol tops ranking of most motivating TV ads LONDON - The most motivating TV ad in the past six months was for ... period from April to September 2009 are: Tesco - Hot Air Balloon Pick Up Morrisons ...

  • TV boost for Pooles' pies 5 Nov 2009 13:36 GMT
    ... moniker on the packaging. The company has had a relatively low public profile, even locally, since ... and this week a high profile TV advertising campaign was launched in the Granada region ... sales next week and other chains, including Tesco and Spar, are expected to follow soon. ...

  • Phone recycling site set to ring up turnover hike for Greener Solutions 3 Nov 2009 00:30 GMT
    ... Zonzoo with a nationwide print and TV advertising campaign. The website, where mobile users can ... a series of well-known high-street brands, including Tesco Mobile, but Zonzoo will provide one central ... from Britain per day. He said he had already reached 2,000 mobiles a day in Spain ...

  • And in the real world... Morrisons, Kraft, Cadbury, Royal Mail, Lufthansa, Formula One, Primark and Tesco 2 Nov 2009 13:13 GMT
    ... The best work from the W&K creative team Top London creatives strike a pose for D&AD New Blood 's pick of Mother's Orange Gold Spots ... week. Tony Blair has held discussions with Tesco over a £1 million deal to help ...

  • M&S aims to maintain success after profit haul surprises City 5 Nov 2009 01:11 GMT
    ... 0.2% up on last year and well ahead of the £290m most analysts had expected. The ... become more aggressive, this week launching an advertising campaign comparing its prices with those of ... continue to see off the likes of Tesco and Sainsbury. “Every year they get better ...

  • European retailers face further hardship next year 2 Nov 2009 17:14 GMT
    ... However, the nation's four biggest supermarket operators, Tesco PLC (TSCO.LN), Asda Group Ltd., J Sainsbury ... Supermarkets PLC (MRW.LN) are expected to power ahead with their mix of groceries and cheap fashion, ... improve its price image with promotions and advertising campaigns. Casino Chief Financial Officer Antoine Giscard ...

  • Saatchi & Saatchi picks up £75m Asda account 5 Nov 2009 16:35 GMT
    ... Top London creatives strike a pose for D&AD New Blood 's pick of Mother's Orange ... by George. Asda currently runs around 1,000 ads every year, the vast majority of which ... bid to take on its biggest rival, Tesco. Asda is currently the seventh-biggest spender on ...


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