|
Sony & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest Sony & Marketing News
- 4 Ways Budgets Get Off Track & Tips For Fixing Pacing 7 Nov 2009 04:31 GMT
... the loss. Either way, under or over, bad pacing is just unacceptable. It's an amateur ... - ever wonder what the volume on “sony walkman” is? If you or your competitors ... staying within budgets. They have so many ads running that it would be virtually impossible ...
- Carl's, Jr. Ends Anti-Italian Ad Campaign 7 Nov 2009 05:13 GMT
... Business' Shuttered," it said... Pat Cuda will head up the Ann Arbor-based re:group media team ... Analysis by BIA/Kelsey indicates digital out-of-home (DOOH) ads will be the next major trend in ... Pretenders), the Mexican TV series produced by Sony Pictures Television, debuts in the... "The Colbert ...
- 4 Ways Live and Digital Music Are Teaming Up 7 Nov 2009 01:15 GMT
... suit with the launch of Billboard Live. Sony has big plans to beam shows to ... people are now realizing that, from an advertising perspective, it can be monetized,” said Scarpa. ... major initiative in this area Wednesday: Abbey Road Live, which builds on the legacy of Live ...
- 4 Ways Live and Digital Music Are Teaming Up to Rock Your World 7 Nov 2009 03:11 GMT
... suit with the launch of Billboard Live. Sony has big plans to beam shows to ... people are now realizing that, from an advertising perspective, it can be monetized,” said Scarpa. ... major initiative in this area Wednesday: Abbey Road Live, which builds on the legacy of Live ...
- Viral View: Social Technographics: Are you keeping up with your online audience? 6 Nov 2009 00:34 GMT
... of technologies to be used on an ad-hoc basis to achieve their marketing goals. They ... every now and then. This approach generally leads to mediocre results. Instead, a better way ... advertising than most made for TV videos. Sony Twilight Football With this viral video, Sony ...
- Are you keeping up with your online audience? 6 Nov 2009 13:16 GMT
... of technologies to be used on an ad-hoc basis to achieve their marketing goals. They ... every now and then. This approach generally leads to mediocre results. Instead, a better way ... advertising than most made for TV videos. Sony Twilight Football With this viral video, Sony ...
- BIRD Design And Buster Collaborate To Create A Brand Re-Fresh For FEARnet 6 Nov 2009 01:13 GMT
... announcement, in conjunction with Stun Creative Co-Presidents Brad Roth and Mark Feldstein. Eric Shiu, FEARnet's Head ... and communications products and services, along with Sony Pictures Television (SPT: US), and Lionsgate (NYSE: ... Buster is a division of the LA-based advertising agency Stun Creative, helmed by co-presidents Mark ...
- Six of the best" PC ads 6 Nov 2009 02:34 GMT
... > > Six of the best… PC ads With the launch of Microsoft’s Windows 7, ... people since its first launch in 2006. Ad agency TBWA\Media Arts Lab is behind this ... Sydney-created Sumo ad by Ogilvy & Mather. Sony speaks about the addiction to social media ...
- A look at Love's PSPGo campaign 6 Nov 2009 17:10 GMT
... handheld console from Playstation which allows disc-free download and play wifi connectivity. The PAN-European cinema, ... surprising.” The agency has been working with Sony for around a year and has now ... TV commercials in that time. All the ads, apart from in Germany (shown in Austria ...
- Cannes Lions-winning creative James Sinclair joins Aviva and Disney agency Balloon Dog 6 Nov 2009 18:10 GMT
... Worldwide, TBWA and DDB. He has produced campaigns for brands including Sony PlayStation, Johnnie Walker, Volkswagen, Harvey Nichols, The ... the Clio's hall of fame, a US advertising honour. This is the third senior hire ...
- 3 Golden Rules of Brand Management in China 6 Nov 2009 04:37 GMT
... despite significantly higher prices than local competitors. Sony's Handycam, a product brandished outside the home, ... TCL and Changhong. The "public display" imperative leads to fundamental positioning differences. As a general ... China. The only way to target a broad swathe of price-sensitive consumers is to extend ...
- MySpace sticking to its roots 6 Nov 2009 05:11 GMT
... partnership with giant record labels EMI Music, Sony Music, Universal Music Group and Warner Music ... can "clip the ticket" through the iTunes downloads. But Love talked about creating initiatives such ... still have access to the products they had always had and new applications were constantly ...
- EBay Gets Onboard With Delta for Holiday Promotion 6 Nov 2009 04:37 GMT
... brand names include the Nintendo Wii and Sony PSP Go, Ugg boots, the iPhone 3GS, ... "relatively small portion" of the overall branding campaign that eBay launched this week. That campaign, ... before you buy" promotions, as well as advertising the WiFi service at the gate. "We ...
- Nokia Buries N-Gage Completely, Admits Failure to Become a Maker of Game Consoles. 6 Nov 2009 04:33 GMT
... September 2010,” an official statement from Nokia reads. The news about the closure of the ... However, the engine was started and Nokia had no other choice, but to continue developing ... it faced competition from Nintendo DS and Sony PlayStation Portable consoles in 2005 and could ...
- Droids come in peace'but may not always 6 Nov 2009 21:16 GMT
... work. One guy behind me said he had hoped it would let him get rid ... has previously done, complete with prime-time TV ads, billboards, and online advertising. That intense brand ... look at alternatives from HTC, Samsung, and Sony Ericsson (albeit perhaps not all on Verizon's ...
Powered by 
These stories are not published by IPD Group, Inc. and these links will take you to other websites. Some of these websites require their own registration to read their stories.
<<< Please read the disclaimer for more details.>>> | |
Marketing & Advertising Industry Today
|
a digital news provider
marketingweek.co.uk:
adweek.com:
timesonline.co.uk: