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Saatchi & Saatchi News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest Saatchi & Saatchi News
- Gustavo García Brusilovsky, CEO de BuyVIP, y Philip Kotler, Autoridad Mundial del Marketing, en un Importante Foro Empresarial en Madrid 3 Dec 2009 09:20 GMT
... El Foro Mundial de Marketing y Ventas, organizado por HSM el pasado ... hoy, sólo cuatro años después, es la comunidad de ventas privadas online líder en nuestro país, con ... tiempos caóticos. Participaron también , CEO de Saatchi & Saatchi, Don Peppers, experto en , ...
- Shopper marketing takes ads hold 2 Dec 2009 11:30 GMT
... before making a purchase, says a senior ad agency executive. The concentration on shopper marketing, ... dilutes the power of television and newspaper ads. “The consumer is not a zombie,” said ... announcements by agencies committing to the region. Saatchi & Saatchi X, the shopper marketing arm ...
- 2010 Survival Guide: Performance Marketers 2 Dec 2009 04:38 GMT
... 'Variable-based Targeting." says Toby Gabriner, president of ad network Tribal Fusion. "Advertising best practices, such ... president, principal analyst, Forrester Research with online ads, moving beyond the click to measures that ... says John Lisko, executive communications director at Saatchi & Saatchi Los Angeles. "We need to ...
- ANNA's Ad of the Month for October 2009 2 Dec 2009 15:47 GMT
... ANNA's Ad of the Month for October 2009 A ... It’s a bold move. And because car ads are generally prone to turgid, air-brushed self-importance ... Joe Miller and Tristan Cornelius of M&C Saatchi. “Never Knowingly Undersold – Look After Them” ...
- Enfamil Maker Loses False-Advertising Suit Against PBM 2 Dec 2009 21:58 GMT
... ruled the maker of baby formula Enfamil, Mead Johnson Nutrition, must pay $13.5 million in ... order requires Mead Johnson to pull any ads or promotional material making claims about PBM's ... and advertising for its brands." Publicis Groupe's Saatchi & Saatchi has long handled advertising for ...
- Abbott appoints IPG's M-Lab for Premilac creative 2 Dec 2009 05:10 GMT
... Premilac milk brand. that also included M&C Saatchi. The value of the account is an ... powdered milk brand aimed at the second-tier market in China. Its marketing activities will be ... for the brand. Abbott competes primarily with Mead Johnson, Wyeth and Dumex in China. M&C Saatchi ...
- Abbott appoints Interpublic's M-Lab for Premilac creative 2 Dec 2009 05:55 GMT
... Premilac milk brand. that also included M&C Saatchi. The value of the account is an ... powdered milk brand aimed at the second-tier market in China. Its marketing activities will be ... for the brand. Abbott competes primarily with Mead Johnson, Wyeth and Dumex in China. M&C Saatchi ...
- Event management firm ventures into Asian market 2 Dec 2009 09:02 GMT
... management agency is venturing into the Asian market by launching a new office in Hong ... in Hong Kong. WorldEvents, which has its head office in Cleckheaton, has appointed Rebecca Lim to ... WorldEvents, she worked with Jack Morton and Saatchi & Saatchi on a number of national ...
- Stuart Smith on hair and the ASA 2 Dec 2009 12:24 GMT
... It must be national bad hair week and I hadn’t noticed. Nothing ... campaign and the two stunningly original poster ads it has so far produced - one ... Party (Euro RSCG) and one for Labour (Saatchi & Saatchi), both pillorying each other as ...
- Ameriprise Names R/GA Lead Shop 2 Dec 2009 21:15 GMT
... R/GA has won lead agency chores on Ameriprise, an assignment that ... financial services firm spent $8 million on ads through the first three-quarters of 2009, up ... Initiative handling traditional media duties. Publicis Groupe's Saatchi & Saatchi had previously handled creative chores; ...
- Publicis Groupe Announces Exchange Offer for its Eurobond 2012 2 Dec 2009 08:14 GMT
... any other country. This announcement is an advertisement and not a prospectus for the purposes ... three global advertising networks, Leo Burnett, Publicis, Saatchi&Saatchi, and two multi-hub networks, Fallon and 49%-owned ... Group and ZenithOptimedia; and interactive and digital marketing led by Digitas and Razorfish. Publicis Groupe ...
- Mantra Design Expands With Addition of Jeff Devlin as East Coast Sales Representative 2 Dec 2009 02:22 GMT
... 15 years of production experience in the advertising and entertainment industries to further expand Mantra's ... its brand awareness in the East Coast market, ensuring that Mantra continues to be known ... best known brands, including CBS, ESPN, CNN, Saatchi & Saatchi, MTV Networks, Nickelodeon, The History ...
- Cequity appoints Anand Siva as CIM biz head 2 Dec 2009 08:15 GMT
... been impressed by a business idea that had the marking to lead the way, change the ... lessons in cost reduction, budget optimisation and advertising expenditure rationalisation. Cequity's business model and the ... what got me excited." Siva was with Saatchi & Saatchi for over two years, where ...
- Agency Founder, Art Collector, Recluse 2 Dec 2009 04:36 GMT
... to learn that famed art collector Charles Saatchi a new reality TV series where contestants ... I Am an Artoholic" was intended to create much-needed buzz around a notoriously reclusive figure. ... or attends his own gallery openings.) But instead of insights from a discerning cultural arbiter -- critics ...
- The Official AllyKatzz 2009 Tween Summit Research Report Available for Purchase 2 Dec 2009 15:42 GMT
... tweens "up-close and personal"-creating actionable insights for marketers to apply to their business strategies. The ... policy makers, content providers, marketers, and media had the opportunity to hear firsthand what was going on ... to such companies as Warner Bros., Reebok, Saatchi & Saatchi, General Mills, Nissan, Kimberly-Clark and ...
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