Publicis Groupe News Monitoring

During a month of TV upfronts, Publicis Health Media elevates medical marketing

Every year when late spring arrives, marketers and media buyers have no shortage of upfronts at their disposal — whether from broadcast TV networks, cable companies or streaming platforms. However, when it comes to advertising upfronts with a medical …

The case for and against… advertising through the trade war

In corporate boardrooms and on the sidelines of industry conferences, marketers are considering how best to respond to President Donald Trump’s tariffs. It’s become the key question facing them this year. Marketers’ collective wisdom, gleaned from past …

LinkedIn shares advertising revenue with creators in video push

LinkedIn will begin sharing advertising revenue with creators for the first time, as video content boosts the amount of time people spend on the site. While influencers like MrBeast and PewDiePie have built significant operations based on their online …

Publicis Groupe acquires sports marketing agency Adopt

Publicis Groupe has announced the acquisition of Adopt, a sports marketing agency based in Portland, Oregon. Founded in 2021 by former Nike executives David Creech and Josh Moore, along with sports agent Rich Paul (founder of Klutch Sports Group), Adopt …

Publicis Acquires Sports Marketing Agency Adopt

  Publicis Groupe announced today that it has acquired Adopt, a sports marketing agency co-founded by Lebron James’ agent Rich Paul and former Nike executives David Creech and Josh Moore. Financial terms weren’t disclosed.  The trio founded the agency in …

‘Creativity is a choice’: Why agencies aren’t doomed by the rise of AI

Mandie van der Merwe. AI won’t kill creativity but it will put down slow and bloated ways of working, according to Mandie van der Merwe, CCO at Saatchi & Saatchi Australia.  “Creativity is a choice,” she told the audience at Meta Fest.  “Just like I …

Goodyear Revs Up Achievements In 'Still'

The Goodyear Tire & Rubber Company has supercharged a new campaign that illustrates the versatility of its tires. The creative, by the company’s new agency partner, Publicis Groupe’s P1T Crew, is creatively led by BBH USA. The work spans TV, streaming, …

M&A: The evolving agency acquisition market in Australia

Australia is seeing an evolving strategic acquisition market for agencies with a flurry of deals under $10 million and specialist capability valued. The scale of deals locally may be smaller but their strategic significance is increasingly important, …

Publicis acquires Adopt to strengthen connection to sports culture

Dive Brief: Publicis Groupe has acquired the four-year-old sports and culture agency Adopt, according to a press release. Financial terms of the transaction were not disclosed. Founded by a pair of Nike veterans, David Creech and Josh Moore, in partnership …

New Lenovo campaign embeds marketing message directly in gameplay

Lenovo India, in collaboration with Intel and creative agency Leo Burnett, has launched a marketing campaign that embeds itself within a popular online shooter game to speak directly to its intended audience—gamers frustrated by outdated hardware. Titled …

How ad industry M&A is shaping up in 2025

The Drum asked two specialists how the current economic climate is impacting activity. Here’s what they said.After a period of stagnation, the industry was preparing for a bumper year of M&A deals. Under President Trump, dealmakers expected his pro- …

PayPal Launches Offsite Ads to Expand Advertising Beyond Its Platform and Bringing New Reach for Advertisers

PayPal has expanded its advertising capabilities beyond its own platform with the launch of Offsite Ads, enabling it to target customers via display and video advertising on the open web. Today’s announcement comes precisely eleven days after PayPal …

Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy

Publicis Groupe announced its acquisition of Adopt, a sports-centric agency cofounded by former Nike executives and sports agents. According to a statement released by Publicis Groupe, the purchase of Adopt will enhance the holding company’s ability to …

MFA and Roy Morgan partner to redefine diversity in advertising data

A new initiative from the MFA’s DE&I Advisory Council and Roy Morgan will introduce inclusive demographic data to reshape how the media industry represents modern Australia. A bold new initiative from the Media Federation of Australia’s (MFA) Diversity …

Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy

The Brand Agency Perth hires Ali Shabaz out of Singapore in Executive Creative Director role

April 30 2025, 9:53 am | BY Ricki Green | No Comments After an extensive international search, The Brand Agency Perth has appointed its new Executive Creative Director, renowned creative leader Ali Shabaz. Shabaz moves from Singapore to take up the role in …

Publicis Media leads China’s media pitches in 2024

China’s media agency market marked a year of growth in 2024, with both the number of pitches and total budgets setting new highs. According to Ebiquity’s analysis of COMvergence Media Agency New Business Barometer data, the total pitch budget surged by 40% …

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

Publicis Groupe’s $500 million-plus 2025 shopping spree continues with the acquisition of Adopt, a global sports and culture-focused marketing agency established by former Nike executives David Creech and Josh Moore and U.S. sports agent and entrepreneur …

Why CRM 3.0 is coming – and what it means for commerce marketing

The Drum catches up with Digitas’s Amy Lanzi at Possible in Miami to hear how the merging of data, AI and storytelling will deliver hyper-personalized experiences, foster deeper loyalty and create a seamless convergence between customer relationships and …

Miami Strategic Intelligence Institute Establishes Collaboration with FinGurú

FinGurú and MSI² Seek to Enhance Strategic Information, Innovation, and Expert Analysis MIAMI, FL, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- The Miami Strategic Intelligence Institute (MSI²), a conservative, nonpartisan think tank founded …

Miami Strategic Intelligence Institute establece colaboración con el medio FinGurú

FinGurú y MSI² buscan potenciar información estratégica, innovación y análisis de expertos MIAMI, FL, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- El Miami Strategic Intelligence Institute (MSI²), think tank conservador y no partidista …

CloudOffix to Exhibit at GITEX EUROPE 2025 in Berlin, Showcasing the Future of Total AI, Low-Code, and Total Experience

CloudOffix to Exhibit at GITEX EUROPE 2025 in Berlin, Showcasing the Future of Total AI, Low-Code, and Total Experience CLAYMONT, DE, UNITED STATES, May 3, 2025 /⁨EINPresswire.com⁩/ -- CloudOffix, the world’s first and most comprehensive Low-Code …

CloudOffix Accelerates Global Expansion with New Strategic Partnerships in Europe and MENA

CloudOffix Accelerates Global Expansion with New Strategic Partnerships in Europe and MENA CLAYMONT, DE, UNITED STATES, May 3, 2025 /⁨EINPresswire.com⁩/ -- CloudOffix, the pioneering low-code Total Experience Platform, announces plans to …

CloudOffix Launches AI Workshop Series to Empower Enterprises with Total AI

CloudOffix Launches AI Workshop Series to Empower Enterprises with Total AI CLAYMONT, DE, UNITED STATES, May 3, 2025 /⁨EINPresswire.com⁩/ -- CloudOffix, the world’s first and only low-code Total Experience Platform, proudly announces the launch of …

Coming Home to Lemuria: Charmian Redwood Offers a Spiritual Map to Rediscover Ancient Wisdom Today

Hypnotherapist Charmian Redwood unveils a soul-stirring journey to Lemuria, guiding readers to remember their purpose and raise Earth’s vibration SAN FRANCISCO, CA, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- In her illuminating new book, …

Meagan Nugent selected as Top Professional Choreographer and Dancer by IAOTP

Meagan Nugent will be honored at the International Association of Top Professionals (IAOTP) Annual Awards Gala in Las Vegas NEW YORK, NY, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Meagan Nugent, Creative and Choreographer at NU …

Gailey Enterprises Real Estate Announces the 2025 Elite Circle Honorees

Celebrating Excellence in Real Estate Across Georgia and Florida OCALA, FL, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Gailey Enterprises Real Estate (GERE), a powerhouse in the real estate industry with over three decades of unmatched …

Planet TV Studios to Feature Avtron Power Solutions’ Impact on Data Centers in New Frontiers Episode, Airing Q3 2025

Planet TV Studios proudly serves as the exclusive sponsor of the New Frontiers series. "New Frontier in Data Centers" airs Q3 2025 . CLEVELAND, OH, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Planet TV Studios announced today it …

NIA RENEE, RECENTLY SELECTED AS TOP DV ADVOCATE OF THE YEAR BY IAOTP

Nia Renee will be honored at the International Association of Top Professionals (IAOTP) annual awards gala in Las Vegas NEW YORK, NY, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Nia Renee, was recently selected as Top DV Advocate of the …

New York Art Life Presents Janette Oh Who Rewrites Couture’s Rulebook: Where Scrap Fabric Sparks a Style Uprising

CHELSEA, MANHATTAN, NEW YORK, NY, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- In a world where the environmental impact of fashion casts a shadow, Janette Oh is a game-changer, redesigning waste into high-end fashion that combines cutting-edge …

Fritz R. Franke Releases Groundbreaking First Book in 'The Savior Project' Series - 'The Chosen One'

Unveiling Destiny: "The Chosen One" Launches Readers into a Saga of Cosmic Proportions and Hidden Truths CA, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Esteemed author Fritz R. Franke is thrilled to announce his book "The Chosen One …

Digital Marketing Leadership: Bob Bartosiewicz of CGI Digital Shares Insights on Civic Innovation in HelloNation

THOMASTON, CT, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- What does it take to transform a local enterprise into a national digital force without leaving your hometown behind? Bob Bartosiewicz, founder and CEO of CGI Digital, provides an …

SCOTT & RENEE BAIO SELECTED AS TOP ADVOCATES & HUMANITARIANS OF THE YEAR BY IAOTP

Scott & Renee Baio will be honored at the International Association of Top Professionals (IAOTP) annual awards gala in Las Vegas NEW YORK, NY, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Scott Baio & Renee Baio were recently …

AST Announces the Return of the IP3 for 2025 – A Unique Patent Purchase and Licensing Opportunity for Patent Owners

AST announces its tenth annual Industry Patent Purchase and Licensing Program - IP3 2025, connecting patent owners with major global technology firms. PRINCETON, NJ, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Allied Security Trust (AST) is …

Country Music Legend Dave Caley Celebrates 45 Years of Top Hits

Celebrated Nashville recording artist Dave Caley reflects on four decades of music with acclaimed new country hits and a legacy of authenticity. NASHVILLE, TN, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- After 45 years of songwriting, …

Teresa Mirabella-Moran Selected as Top President and Chief Creative Officer of the Year by IAOTP

Teresa Mirabella Moran honored member of the International Association of Top Professionals (IAOTP) will be honored at their annual awards gala in Las Vegas NEW YORK, NY, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Teresa Mirabella-Moran, …

Pennsylvania Dental Association Installs Dr. Theodore Rockwell as President

HARRISBURG, PA, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- The Pennsylvania Dental Association (PDA) recently installed Dr. Theodore J. Rockwell of Clarion as its 2025-2026 president, during its annual business meeting on April 26 at The …

GRAND OPENING: ADEGA GAUCHA BRINGS BRAZILIAN CULINARY EXCELLENCE TO DEERFIELD BEACH

South Florida Welcomes Adega Gaucha: A New Chapter in Brazilian Culinary Excellence DEERFIELD BEACH, FL, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Adega Gaucha Brazilian Steakhouse celebrated the grand opening of its third Florida …

Zach Theater Announces 5-Year Strategic Vision Along With A Fresh New Look

AUSTIN, TX, UNITED STATES, May 2, 2025 /⁨EINPresswire.com⁩/ -- Zach Theater, Texas’ longest-running professional theater, unveils a bold new look alongside a 5-year strategic plan aimed at making investments in education, artists development and …