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Axis shortlists Publicis, McCann and JWT in Indonesia 3 Dec 2009 05:37 GMT
... > > Axis shortlists Publicis, McCann and JWT in Indonesia Axis shortlists ... split is unclear, though sources in the market claim there were differences of opinion between ... connect people across the vast archipelago, Axis had spent approximately $1 billion by the end of ...
Voltas assigns Rs 30 crore creative biz to Capital Advertising 3 Dec 2009 03:34 GMT
... 50 per cent higher than the brand's ad spends last year (Rs 20 crore). The ... for the first round - Leo Burnett, Publicis, Euro RSCG and Capital Advertising - which ... in tagline. Industry figures reveal that LG heads the AC market with approximately 25 per ...
Publicis unveils Digitas and Razorfish consolidation 3 Dec 2009 10:52 GMT
... LONDON - Publicis Groupe is moving to integrate the management ... agencies, Digitas and newly-acquired Razorfish, in 20 markets outside the US. In Europe and the ... by Digitas CFO Joe Tomasulo and Razorfish head of human resources Alicia Shankland respectively. It is ...
Razorfish And Digitas Get Further VivaKied 3 Dec 2009 00:16 GMT
... In an effort to streamline Publicis Groupe's VivaKi network, Razorfish and Digitas on ... support functions and management across all non-U.S. markets. The move impacts numerous high-ranking executives throughout ... will be led by Alicia Shankland, currently head of Human Resources for Razorfish. Meanwhile, Razorfish chief ...
The holy grail of fusing digital and offline talent 3 Dec 2009 00:42 GMT
... It was heartening to read of Mark Cridge’s plans for taking Glue into the ... agencies haven’t really quite mastered traditional offline creative skillsets and, equally, few traditional agencies have ... varying approaches. For example, we have seen Publicis acquire Digitas. Other groups have created digital ...
Digitas and Razorfish to consolidate international operations 3 Dec 2009 05:22 GMT
... Razorfish to consolidate international operations GLOBAL - Publicis Groupe will consolidate Razorfish and Digitas' support ... Digitas' support operations for all 20 out-of-US markets as part of Razorfish's formal induction into ... will be managed by Alicia Shankland, currently head of human resources for Razorfish. Dave Friedman, president ...
Malaysia Airlines hands media account to Starcom 3 Dec 2009 05:37 GMT
... Starcom, which it managed in 2006. The Publicis Groupe agency will also take on digital responsibilities. Indira ... digital responsibilities. Indira Nair, senior GM of communications, MAS, said: “Our brief evaluated the agencies ...
ANNA's Ad of the Month for October 2009 2 Dec 2009 15:47 GMT
... ANNA's Ad of the Month for October 2009 A ... It’s a bold move. And because car ads are generally prone to turgid, air-brushed self-importance ... by Ed Robinson and Dave Hillyard of Publicis. “Mucus Cough” for Benilyn, by Mark Norcutt ...
Publicis Groupe Announces Exchange Offer for its Eurobond 2012 2 Dec 2009 08:14 GMT
... U.S. Securities Act of 1933, as amended. Publicis does not intend to register any portion ... any other country. This announcement is an advertisement and not a prospectus for the purposes ... Group and ZenithOptimedia; and interactive and digital marketing led by Digitas and Razorfish. Publicis Groupe ...
Enfamil Maker Loses False-Advertising Suit Against PBM 2 Dec 2009 21:58 GMT
... ruled the maker of baby formula Enfamil, Mead Johnson Nutrition, must pay $13.5 million in ... order requires Mead Johnson to pull any ads or promotional material making claims about PBM's ... conducts marketing and advertising for its brands." Publicis Groupe's Saatchi & Saatchi has long handled ...
Life After Death: Agency To Meet With Stations To Overturn Nielsen Local Ratings Decision 2 Dec 2009 14:15 GMT
... executives, John Muszynski, chief investment officer of Publicis' SMGX unit, invited them to participate in ... value from advertisers from time-shifted viewing that had not previously been accounted for, it has created ... the future of the local TV advertising marketplace, even though agency executives estimate that it ...
RB gives the go-ahead for restructure of UK business 2 Dec 2009 13:36 GMT
... business in line with RB in other markets, where it already operates as a single ... manager of RB Healthcare Camillo Pane will head the integrated business and report to Brendan Collins, ... has just appointed Havas Media Group and Publicis Groupe as its two lead global media ...
Ameriprise Names R/GA Lead Shop 2 Dec 2009 21:15 GMT
... R/GA has won lead agency chores on Ameriprise, an assignment that ... financial services firm spent $8 million on ads through the first three-quarters of 2009, up ... buying, with Initiative handling traditional media duties. Publicis Groupe's Saatchi & Saatchi had previously handled ...
Auto Focus: Omnicom To Pitch More Carmakers 2 Dec 2009 05:54 GMT
... Separately, Omnicom again is not benefiting from marketers' traditional rush to empty unspent budgets by ... to seek creative duties from other automakers. (Publicis and Interpublic agencies have long-rooted ties with ... not have the impact it would have had in, say, 2007. Before the economic meltdown -- ...
Nielsen sub counts show disparity in network-generated data 2 Dec 2009 01:12 GMT
... Although this benefits the cable networks, their ad revenue is being ratcheted down by advertisers not ... extreme pressure on Nielsen to bring to market timely ratings info that will incorporate new ... in 1997 and gave up. In addition, Publicis announced it joined a coalition of advertisers ...

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EIN News Columnists

Britain's Officials Tell The Truth About the White House Lies That Led to Iraq (Joe Rothstein's Commentary) [30 Nov 2009 - 20:38]
Fear And Anger Stalks The Land; Will President Obama Learn to Manage It Or Become Its Victim? (Joe Rothstein's Commentary) [25 Nov 2009 - 03:01]

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Marketing Agencies News

The Internet Marketing Firms Choice For Your Business That Is Affordable, Fast, and Powerful Guaranteed [03 Dec 2009 - 07:24]
SodaStream looks for ad agency ahead of relaunch [03 Dec 2009 - 04:53]
Mobile ad company Smaato raises $4.5M [03 Dec 2009 - 02:42]
Top ad agencies scout for buys in digital media [02 Dec 2009 - 21:47]
Korean Ad Firm to Buy Barbarian [02 Dec 2009 - 19:02]

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Marketing Campaigns News

Advertising: Puerto Rico Revives a 50-Year-Old Campaign [03 Dec 2009 - 10:32]
Humanists aim ad campaign at Christmas [03 Dec 2009 - 03:57]
AAJ Launches Ad Campaign to Protect Patients [02 Dec 2009 - 22:19]
Building a Successful Email Based Marketing Campaign [02 Dec 2009 - 21:42]
AT&T Drops Lawsuit Against Verizon Wireless' Ad Campaign (T,VZ) [02 Dec 2009 - 20:09]

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Online Advertising News

Letter (Web version): Imagine ad comparing schools is misleading [03 Dec 2009 - 10:06]
Consortium to Measure Online Ads' Impact on Offline Sales [03 Dec 2009 - 06:13]
Report: AOL To Pull Premium Advertising From Ad.com [03 Dec 2009 - 06:11]
Five things you need to know... Ad networks [03 Dec 2009 - 05:56]
MySpace enters net music fray with ads-free service [03 Dec 2009 - 05:54]

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Television Advertising News

@ icky TV ads, stopped trains [03 Dec 2009 - 10:08]
With White House Jobs Summit This Week KSBH Unveils New TV Ads Targeting Senators on Health Care [02 Dec 2009 - 17:48]
The Profits of Buying and Selling Infomercial Products [02 Dec 2009 - 11:37]
Bacardi promotes Mojito Classic with TV campaign [02 Dec 2009 - 11:18]
Health care TV ads uninformative [02 Dec 2009 - 09:18]

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