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  • Marriages of convenience: Medical groups join with food companies [BC-COMPANIES-HEALTHIMAGE-ADV08:KC] 7 Nov 2009 02:13 GMT
    ... poles with a passion to help you lead a healthier life. Soda-pop makers courting medical ... that sponsors programs in schools and workplaces. PepsiCo's Frito-Lay unit operates a "License to Snack" ... a "Whole Grain Guaranteed" checkmark above the heads of Franken Berry and Count Chocula. None ...

  • Diary: The top Tweets from adland's Twitterati of 2009 6 Nov 2009 10:36 GMT
    ... Top London creatives strike a pose for D&AD New Blood Reading London Lite and wondering ... the end of the world has arrived: Pepsi To Cease Advertising >) 3:34 PM Oct ... on twitter. Normally I just slag off ads, get excited about cricket and make cock ...

  • Ad:tech Panel Urges Deliberate Approach to Social Media 6 Nov 2009 20:15 GMT
    ... Ad:tech Panel Urges Deliberate Approach to Social Media ... Participating in social media can help a brand in many ways, but successful strategies must ... Bonin Bough, global social media director for PepsiCo. At PepsiCo, Bough is looking at social ...

  • Want to see a real food war? This is the stoush to watch 6 Nov 2009 07:32 GMT
    ... underway in the US, and you can read more about it in , “The Food Lobby's ... the money was spent on a national advertising campaign aimed at Capitol Hill lawmakers and ... such as Burger King Corporation, Coca Cola, PepsiCo and Domino’s Pizza. The heavyweight lobbying and ...

  • Judge vacates $1.26B ruling against PepsiCo 6 Nov 2009 22:33 GMT
    ... at least - that could have cost PepsiCo Inc. $1.26 billion after the soft drink ... in North Carolina, where it is incorporated, instead of Purchase, N.Y., where it is headquartered. A ... explicit. 5. Be an individual. Do not advertise or solicit. Do not harvest any information ...

  • Marriages of convenience: Medical groups join with food companies 6 Nov 2009 18:15 GMT
    ... poles with a passion to help you lead a healthier life. Soda-pop makers courting medical ... that sponsors programs in schools and workplaces. PepsiCo's Frito-Lay unit operates a ''License to Snack'' ... a ''Whole Grain Guaranteed'' checkmark above the heads of Franken Berry and Count Chocula. None ...

  • U.S. appetite for Israeli food grows 6 Nov 2009 16:44 GMT
    ... would work. After all, the baking equipment had been collecting dust in a storage room ... which took place last week. “Sales of salads in the kosher market have tripled over ... owned by the Israeli Strauss-Elite company and PepsiCo, recently launched a national ad campaign based ...

  • Brian Mackey: Appreciating the 'Mad Men' philosophy 6 Nov 2009 04:32 GMT
    ... 2009 @ 12:00 AM Some people like “Mad Men” for its attention to period details or ... having a hard time with a new campaign for Patio (an early version of Diet Pepsi), Draper thinks she's trying too hard. “You're ...

  • www.StockMarketingInc.com: Here It Here First!! Sign Up For Our Free Newsletter!! SNWT - San West, Inc. "San West Inc. to Launch Advertising Campaign Designed to Increase Revenue Stream and Exposure" 4 Nov 2009 17:44 GMT
    ... :: visit San West Inc. to Launch Advertising Campaign Designed to Increase Revenue Stream and ... Company that designs, manufactures, sells and repairs off-road vehicles, apparel and accessories -- announced today the ... clients include but are not limited to: Pepsi Cola Delmonte, China Shipping, Traveler discount (a ...

  • The View on International Advertising From a Chinese City Without Any 2 Nov 2009 18:34 GMT
    ... that have saturated China's most sophisticated cities. Instead, they slurp noodles in dai pai dongs, ... gold awards for Minute Maid and Mentos ads, a silver for a Johnnie Walker ad ... Johnson & Johnson (bronze, Clean & Clear), PepsiCo (bronze, Gatorade) McDonald's Corp. (bronze, Taobao.com promotion), ...

  • New Pepsi 'Dewmocracy' Push Threatens to Crowd Out Shops 1 Nov 2009 22:53 GMT
    ... to create marketing campaigns is escalating as PepsiCo turns over the choice of agencies for ... masses, ramping up the potential threat to ad shops bypassed or relegated to a supporting ... Bowl. In 2006, a contest to create ads for the Chevy Tahoe resulted in anti-SUV ...

  • Food and beverage ads under the scanner 2 Nov 2009 20:26 GMT
    ... that together account for 16% of TV ad spending, are grappling with new rules proposed by ... guidelines for a code of conduct for advertising for such brands. From soft drinks to ... offering a comment, some firms such as PepsiCo India Holdings Ltd say responsibility is ingrained ...

  • Unilever's Peperami crowd-sourcing campaign provokes debate 3 Nov 2009 09:14 GMT
    ... it ended its 16-year relationship with its ad agency Lowe London to pursue the strategy ... end of the month. Brands, such as PepsiCo's Doritos, have used the public to create ads before. However, the creative control is usually ...

  • Repower America Amplifies Thousands of Voices for Action on Clean Energy and Climate on Historic Repower Wall 2 Nov 2009 20:50 GMT
    ... unveiled a new campaign designed to demonstrate broad national consensus for action on clean energy ... 500 Companies like Nike, Gap, Inc., Avon, PepsiCo, Starbucks, Advanced Micro Devices (AMD), Staples, eBay ... featured in a pair of national television ads titled "Voices" and "Faces" that also began ...

  • Why Search May Not Click for Retailers 3 Nov 2009 22:54 GMT
    ... Various Channels Explore the Full Version at Ad Age's DataCenter Less than 10% of online ... product. Just like people are Coke or Pepsi people at somepoint in their life (maybe ... driven by TV and magazine and newspaper ads, at lower CPA than display often. The ...


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