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PepsiCo & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest PepsiCo & Marketing News
- IRI Unveils Service for Measuring Online Ad Effectiveness 2 Dec 2009 16:06 GMT
... IRI Unveils Service for Measuring Online Ad Effectiveness Research firm Information Resources Inc. has ... analyze online consumer behavior and exposure to ads across multiple sites. For instance, a marketer ... attracted advertisers like Unilever, Kraft Foods and Pepsi—all of whom participated in the project’s beta ...
- AME Awards announces direct marketing icon Stan Rapp as Jury Pesident for North America 2 Dec 2009 13:18 GMT
... email your press releases to afaqs! Please read the AME Awards announces direct marketing icon Stan ... November 30, 2009 The AME Awards for Advertising & Marketing Effectiveness announced the appointment of ... advisor to such clients as Disney, Mars, Pepsi, American Express, McDonalds, and Microsoft. Prominent AME ...
- CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... nutrition standards. None of the ten products PepsiCo says are appropriate to market to children ... and the current food-marketing climate. If you've had a bad experience -- or a good ...
- THE INFLUENCE GAME: Soda makers fight unlikely tax 2 Dec 2009 18:52 GMT
... idea that was, by all accounts, already dead. But it's also a prime example of ... called Americans Against Food Taxes are splashing advertisements across the pages of Capitol Hill newspapers ... lawmakers this year, including $4 million at Pepsico Inc. and more than $4.5 million at ...
- Soda makers fight unlikely tax 2 Dec 2009 18:56 GMT
... idea that was, by all accounts, already dead. But it's also a prime example of ... called Americans Against Food Taxes are splashing advertisements across the pages of Capitol Hill newspapers ... lawmakers this year, including $4 million at Pepsico Inc. and more than $4.5 million at ...
- Soda makers fight unlikely tax 2 Dec 2009 20:49 GMT
... idea that was, by all accounts, already dead. But it's also a prime example of ... called Americans Against Food Taxes are splashing advertisements across the pages of Capitol Hill newspapers ... lawmakers this year, including $4 million at Pepsico Inc. and more than $4.5 million at ...
- THE INFLUENCE GAME: Soda makers fight unlikely tax 2 Dec 2009 18:55 GMT
... performed after Jan. 1, 2010. Their lobbyists had been told there was little chance that the ... called Americans Against Food Taxes are splashing advertisements across the pages of Capitol Hill newspapers ... lawmakers this year, including $4 million at Pepsico Inc. and more than $4.5 million at ...
- THE INFLUENCE GAME: Threat all but gone, soda makers still lobby against health bill tax 2 Dec 2009 19:00 GMT
... idea that was, by all accounts, already dead. But it's also a prime example of ... called Americans Against Food Taxes are splashing advertisements across the pages of Capitol Hill newspapers ... lawmakers this year, including $4 million at Pepsico Inc. and more than $4.5 million at ...
- Full Court Press 2 Dec 2009 04:38 GMT
... get somebody to switch from Coke to Pepsi," Cole concedes. certainly has momentum behind it, ... OperationSports, agrees that the current recession has had an impact on sales. "I run a ... players even more, well, animated; the outdoor ads in New York, Los Angeles and San ...
- Vodafone is India's most admired marketer 2 Dec 2009 21:14 GMT
... Vodafone, Hindustan Unilever, Bharti Airtel, Nokia and PepsiCo are India's 'Most Admired Marketers', best in ... thanks to marketing and strategy innovation, million-dollar ad budgets and some of the finest marketing executives ... marketers, IMRB surveyed 550 senior marketing and advertising executives across Mumbai, Delhi, Kolkata, Chennai, Bangalore ...
- 8 quarter-finalists chosen for the Unlock Xbox competition; Also, promotions on the site 2 Dec 2009 22:14 GMT
... vote for your favorite game, you can head to the Unlock Xbox from now till December ... – the bold, intense snack brand within PepsiCo’s Frito-Lay division – today announced that eight ... general manager of Microsoft’s Entertainment & Devices Advertising Business Group. “The Xbox LIVE and Doritos ...
- 12-02-09 EUR ALL ON ONE PAGE... 2 Dec 2009 08:12 GMT
... tabloid maelstrom Tuesday with claims that she had a 31-month fling with the golfer and has ... platform to better serve Giant consumers and advertisers through our interactive medium.” The company did ... IA Wells Fargo Arena 27 Denver, CO Pepsi Center 29 Los Angeles, CA STAPLES Center ...
- Nuts and Bolts 2 Dec 2009 20:58 GMT
... Jim Muse Jr. golfed with Bauer and had put in the request.) By March of ... during the game, the JumboTron will show ads for on NBC 7/39, as well as ... Furniture (Jerome’s Best Seat in the House), Pepsi Max (Punt-Pass-Kick Challenge), San Diego County Credit ...
- Celebrating the beginning of the end of bottled water in Canada 2 Dec 2009 05:40 GMT
... three bottled water manufacturers Nestlé, Coca-Cola and Pepsi, whose bottled water sales are down while ... in municipal water infrastructure, 15 Canadian municipalities had enacted bottled water restrictions and more than 20 ... backlash, bottled water companies have increased their advertising and lobbying activities. Nestlé, for example, continues ...
- YouTube Rolls Out Its UK Ad Campaign 1 Dec 2009 17:33 GMT
... YouTube Rolls Out Its UK Ad Campaign YouTube, the online video sharing website, ... and will be seen on full-page newspaper ads, bus sides and tube panels. The online ... airing on YouTube already contain advertisements from Pepsi, Orange Virgin Media among many others. However, ...
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