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A service for marketing & advertising industry professionals · Wednesday, May 21, 2025 · 814,863,826 Articles · 3+ Million Readers
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Outdoor Advertising Campaigns News Monitoring

  • Published on May 20, 2025

    Estonia launches 'A view no one should see' drone safety awareness campaign

    Drone flying has become increasingly popular in Estonia as elsewhere, yet public awareness of the rules and regulations, including those at European Union level, remains low, the Transport Administration says. With that in mind, from Monday this week …

    Source: ERR - Public Broadcaster
  • Published on 15:33 GMT

    How Lenovo’s CMO balances B2C and B2B marketing in the age of AI

    Artificial intelligence remains a key technological focus of the current age and a fixation of marketers looking to its potentially transformative power to make advertising more effective and efficient. For a company like Lenovo, which is rolling out AI- …

    Source: Marketing Dive - Pending
  • Published on 03:24 GMT

    CMOs To Watch, Presented By Zenith: How Naysla Edwards Is Shaping AmEx’s Future From Fashion To F1

    With over two decades of experience connecting brands with people, Naysla Edwards has built a career defined by innovation, strategic thinking, and a relentless focus on customer experience. As a leader in the marketing space, she has worked across …

    Source: B&T - Neutral
  • Published on 00:31 GMT

    From curiosity to credibility: How Evocus is building India’s black water category

    Black water was something Indians weren’t quite ready for in 2019—at least not at first glance. But Evocus, a premium hydration brand, with its sleek bottle and wellness-oriented positioning, gradually evolved into a product that consumers started to …

    Source: Afaqs - Pending
  • Published on May 20, 2025

    RevAds platform boosts SME visibility with motorcycle ads

    By Edg Adrian A. Eva, Reporter REVADS, the Philippines’ first app-based motorcycle ad platform, is helping startups and small and medium enterprises (SMEs) gain visibility in high-traffic areas. The Pasig-based company, founded in October 2024, aims to …

    Source: Business World - Neutral
  • Published on May 20, 2025

    Teeing Up Good Times: CMO Drives Brand Engagement with Both Types of Golfers

    Jed Lewis maintains a balancing act as CMO of Five Iron Golf. Sure, he plays the traditional role of leading the brand's marketing strategy, brand positioning, and campaigns to drive growth and connect with key audiences. But, he says, there are two …

    Source: Franchise Opportunities - Pending
  • Published on May 20, 2025

    Politicians, media outlets slam planned EU political ad regulations

    Many politicians and media outlets have hit out at a European Union regulation which will require political ads to be fully labeled as such, including information on funding sources, and which will come into effect just a few days before Estonia's …

    Source: ERR - Public Broadcaster
  • Published on May 19, 2025

    Why Are Custom Fans So Popular for Outdoor Events?

    When the weather heats up and crowds gather under the sun, one item becomes surprisingly essential: the handheld fan. But not just any fan—custom fans are increasingly becoming a go-to accessory at outdoor events of all kinds. From music festivals to …

    Source: The Santa Clarita Valley Signal - California - Pending
  • Published on May 19, 2025

    Wildstone doubles Australia team

    Scott Sargeant, Zaneta Pawlik, Crystal Ku. Outdoor media infrastructure owner Wildstone has made three key appointments in its Australia team, increasing the team to six since launching here last year The new recruits are Scott Sargeant, commercial …

    Source: AdNews - Pending
  • Published on May 19, 2025

    Giving New Meaning To Media Flighting

    In conventional media planning, the term "flighting" normally refers to a media scheduling strategy in which campaigns do not run continuously, but are placed in bursts in order to concentrate their impact -- and budget allocation -- during key …

    Source: MediaPost - Neutral
  • Published on May 19, 2025

    Gen AI creative is just about to change the face of out of home advertising

    Imagine if brands could use Gen AI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we are on the cusp of big change in the sector.Hollywood has often provided us with glimpses of the future of technology, from …

    Source: The Drum - Pending
  • Published on May 19, 2025

    Rogers Xfinity Shows Off Voice Remote Feature with Keanu Reeves

    In February, Rogers launched its new brand campaign featuring beloved Canadian icon Keanu Reeves enjoying Canada’s most reliable internet. Today, the next TV spot in the campaign debuts, highlighting the best entertainment experience—only on Rogers Xfinity …

    Source: The Fast Mode - Neutral
  • Published on May 18, 2025

    Effective Strategies for Self Storage Advertising to Boost Your Business

    Key Takeaways Growing Demand: The self-storage industry is rapidly expanding, driven by the need for decluttering, seasonal storage, and business inventory management. Effective Advertising: Tailored advertising strategies, including digital marketing and …

    Source: Small Business Trends - Pending
  • Published on May 18, 2025

    X3M Ideas Zambia Clinches Laurel at Marketing Excellence Awards

     Zambia’s arm of Africa’s leading creative agency, X3M Ideas, has recorded success at the 2024 Marketing Excellence Awards ceremony organized by Zambia Institute of Marketing. At the award ceremony held recently, X3M Ideas Zambia, the southern African …

    Source: Daily Independent - Pending
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