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  • TV ratings: NFL squeezes out Sunday win over AMAs 23 Nov 2009 19:55 GMT
    ... than the reallity and crime crap CBS had on. Good job to JLO too,s he ... AMAs. Also, Jay Leno is not killing NBC, he's just failing to save it. Really, nobody is refusing to watch ... the amount of money brought in by advertising. Last year, NBC was 4% below ABC ...

  • Malone: Key To NBCU/Comcast Deal is What Government, Affiliates Want 23 Nov 2009 19:43 GMT
    ... interest.His comments came in an interview with CNBC's David Faber. The former TCI top executive said the deal would ... the rise of the Internet as an advertising competitor, Malone said there are now too many ad-driven businesses in the marketplace to be sustainable. ...

  • Nonprofits are tapping into social media for social good 23 Nov 2009 05:34 GMT
    ... television and billboard ads. That’s so yesterday. Instead, the blood bank hooked up with the ... other corporate partners, such as , local NBC affiliate WOAI and KISS-FM radio and more to garner food donations. ... Turkey Challenge, a 5K walk and run advertised on Facebook and Twitter to raise the ...

  • Oprah new TV partner came from humble roots too 23 Nov 2009 20:52 GMT
    ... victory for cable TV, which has drawn advertisers, audiences and talent away from broadcasters ABC, NBC, CBS and Fox and their TV station affiliates. One strength of cable network ... Newhouse Jr.'s Advance/Newhouse Communications Inc., which also had a stake in Discovery, helped the company ...

  • Oprah's new TV partner came from humble roots too 23 Nov 2009 20:52 GMT
    ... victory for cable TV, which has drawn advertisers, audiences and talent away from broadcasters ABC, NBC, CBS and Fox and their One strength of cable network owners such as ... Newhouse Jr.'s Advance/Newhouse Communications Inc., which also had a stake in Discovery, helped the company ...

  • Ensequence Partners With S&T, Integrates TSBroadcaster Into Ensequence iTV Manager(TM) Solution for End-to-End Delivery of Interactive TV Applications 23 Nov 2009 14:36 GMT
    ... pace, ultimately enabling every show and every ad to be made interactive. By integrating S&T's ... a wide range of TV shows and advertisements. The system provides a simple interface for ... and IPTV. Ensequence clients include: MTV Networks, NBC Universal, ESPN, Major League Baseball Advanced Media, QVC UK, HSN, Nike, ...

  • Ensequence Partners With S&T, Integrates TSBroadcaster Into Ensequence iTV Manager(TM) Solution for End-to-End Deliv 23 Nov 2009 15:45 GMT
    ... pace, ultimately enabling every show and every ad to be made interactive. By integrating S&T's ... a wide range of TV shows and advertisements. The system provides a simple interface for ... and IPTV. Ensequence clients include: MTV Networks, NBC Universal, ESPN, Major League Baseball Advanced Media, QVC UK, HSN, Nike, ...

  • Ensequence Partners With S&T, Integrates TSBroadcaster Into Ensequence iTV Manager(TM) Solution for 23 Nov 2009 16:14 GMT
    ... pace, ultimately enabling every show and every ad to be made interactive. By integrating S&T's ... a wide range of TV shows and advertisements. The system provides a simple interface for ... and IPTV. Ensequence clients include: MTV Networks, NBC Universal, ESPN, Major League Baseball Advanced Media, QVC UK, HSN, Nike, ...

  • Rentrak Reports Engagement Metrics for Week Ending November 15, 2009 23 Nov 2009 12:31 GMT
    ... multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the ... 32 The Biggest Loser 8: Second Chances NBC 142 19 6 Dancing With the Stars** ABC 142 20 54 Medium CBS ... Excludes local programming and all premium non ad-supported channels. Rentrak's TV Essentials is a comprehensive ...

  • More thoughts on in-Tweet advertising 22 Nov 2009 06:13 GMT
    ... I care deeply about the topic of advertising and why I follow it so closely. ... your audience). 2. I don't think the ad models out there price things properly. 10 ... disclosure on the first ad.ly's campaign for NBC - the tweet had "ad by ad.ly" in the body, and the client type ...

  • A Friend's Tweet Could Be an Ad 22 Nov 2009 11:30 GMT
    ... A Friend’s Tweet Could Be an Ad Published: Sunday, November 22, 2009 at 6:01 ... and regular Internet users who are allowing advertisers to send commercial messages to their personal ... involvement of big advertisers like Microsoft and NBC, they really salivate at the prospect of marrying less notable Internet personalities ...

  • The 2009 Elite - NBC Universal Airs a Winning Program 22 Nov 2009 05:59 GMT
    ... The NBC Universal (NBCU) universe comprises quite a few media properties-approximately 20, ... provides great opportunities for boosting sales and advertising revenue-but it can also bring great problems. ... architecture, or network designs."Essentially, by default we had to go to software-as-a-service, and Salesforce.com was ...

  • Cracks among Democrats over health reform 22 Nov 2009 19:21 GMT
    ... Ms Lincoln said this weekend that groups had spent $3.3m on advertising in her state of Arkansas. She said ... in America in the past,” he told NBC. “We rely first on competition in our market economy. When the competition ...

  • Cracks widen among Democrats over health reform 22 Nov 2009 19:40 GMT
    ... with adverts. Ms Lincoln claimed that groups had spent $3.3m on advertising in her state of Arkansas. She said ... in America in the past,” he told NBC. “We rely first on competition in our market economy. When the competition ...

  • Cracks widen among Senate Democrats 22 Nov 2009 20:10 GMT
    ... with adverts. Ms Lincoln claimed that groups had spent $3.3m on advertising in her state of Arkansas. She said ... in America in the past,” he told NBC. “We rely first on competition in our market economy. When the competition ...


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