![](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fDavid+Golding.jpg&h=630&w=1200&q=75&v=20170226&c=1)
The Croisette versus Wall Street: How to put a greater financial value on creativity
There is a longstanding phrase in motorsports—win on Sunday, sell on Monday. If Mercedes wins a Grand Prix on a Sunday, they’ll sell more road cars on a Monday. Put another way, winning is good for business. Research repeatedly shows an abnormal …