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Saturday November 7, 2009
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  • $5 footlongs turbocharge Subway 7 Nov 2009 00:11 GMT
    ... Actually, make that soon-to-be-former industry leader McDonald's. Subway's low-cost franchising model and mainstream appeal ... the idea to Subway's corporate leadership amid widespread skepticism. Once it was approved, Subway's marketing team ... says Jeff Moody, CEO of Subway's franchise-owned advertising arm, the Subway Franchisee Advertising Fund Trust. ...

  • Fan-A-Peel® Launches New Web Site as Consumer Demand Grows 7 Nov 2009 06:01 GMT
    ... closer to their customers and donors with advertising tools and bounce-back promotional programs. Fan-A-Peel tattoos ... with a solid sales focus,” says Cindy Stranad, Articulon principal. “We want users to be ... emerging brands and Fortune 500 companies including: McDonald’s, Panera Bread, The American Kennel Club, Defond ...

  • Too Much Beef 7 Nov 2009 13:31 GMT
    ... flying colors. In the fast-food realm, , McDonald's was a victor. But in a time ... (though, really, if you're going down this road, you might as well go whole hog)—then ... eating and nutrition, a la the McDonald's salads. I can't recall a memorable recent Arby's ...

  • Why Arby's is so low on the restaurant food chain. 7 Nov 2009 15:56 GMT
    ... flying colors. In the fast-food realm, , McDonald's was a victor. But in a time ... (though, really, if you're going down this road, you might as well go whole hog)—then ... eating and nutrition, a la the McDonald's salads. I can't recall a memorable recent Arby's ...

  • More consumers consider Wi-Fi a baseline service (11/05/2009) 7 Nov 2009 05:31 GMT
    ... University, works on a paper for an advertising class during lunch at Bob Evans in ... in that conversation," she said. Competitors like McDonald's -- not a place typically associated with ... choice is between a free connection and bad coffee or a charged connection and good coffee, ...

  • In the Name of Patriotism 7 Nov 2009 11:13 GMT
    ... effectively ground into the national consciousness. The McDonald’s value meal set against the backdrop of ... opportunity, key elements of the American dream. Instead of squandering national airtime calling his opponents “girlie ... men that makes nations great. So as advertisements and politicians continue to exploit the American ...

  • Lions Tap settles beef with McDonald's 6 Nov 2009 02:00 GMT
    ... Lions Tap has reached a settlement with McDonald's Corp. over the hamburger giant's use of ... slogan "Who's Your Patty" in a multimillion-dollar advertising campaign for Angus burgers. In documents filed in ...

  • Lions Tap settles beef wtih McDonald's 6 Nov 2009 03:17 GMT
    ... Lions Tap has reached a settlement with McDonald's Corp. over the hamburger giant's use of ... slogan "Who's Your Patty" in a multimillion-dollar advertising campaign for Angus burgers. In documents filed in ...

  • Ethnic Insights Form Foundations of McDonald's Marketing 6 Nov 2009 22:36 GMT
    ... PHOENIX (AdAge.com) -- The marketing at McDonald's is informed first and foremost by ethnic ... franchisee asked him how he knew. McDonald's had done a study. The franchisee asked where ... of the market. When McDonald's takes its ads to market, the chain makes sure that ...

  • Omnicom Group Agencies Scoop Awards at China International Advertising Festival 6 Nov 2009 16:11 GMT
    ... shows held during the recent China International Advertising Festival in Nanning, China. At the China ... Show and Best Idea for GE's Ecomagination campaign and a Silver for Visa's 2008 Beijing ... a Gold Effie for its work for McDonald's, as well as a Bronze for UNICEF. ...

  • Omnicom Group Agencies Scoop Awards at China International Advertising Festival (PRN) 6 Nov 2009 16:15 GMT
    ... campaign also won a Bronze at the China ... Media Marketing Innovation Awards. The China International Advertising Festival, held annually in different locations in ... Gold Visa 2008 Beijing Olympics TBWA Gold McDonald's "Let's Meet Up" Summer Promotion DDB Guoan ...

  • McDonald's to roll out dollar breakfast menu nationwide 6 Nov 2009 23:35 GMT
    ... CHICAGO - McDonald's Corp. appears to be planning to mate ... menu nationally would mirror Chicago's. But national advertising for the breakfast dollar menu is likely ... McDonald's franchisees and executives that set national ad priorities has recommended such a course. McDonald's franchisee ...

  • The Visionaire Group Names Jeremy Irwin as Exec Creative Director 6 Nov 2009 15:53 GMT
    ... In his work with such brands as McDonald’s, Chipotle, Genetic Shoes, Jimmy John’s, Giant Bicycles, ... two distinct teams, Digital Development and Digital Advertising, TVG lets creativity lead them and their clients down a path of ...

  • AT&T Instructs Employees on How to Respond to Verizon Trial-Related Questions 6 Nov 2009 01:32 GMT
    ... against Verizon's “There's a Map for That” advertising campaign. Independent research shows that the maps ... shows that the maps in the advertisements mislead consumers into believing that we do not offer ... with more than 20,000 hotspots, including Starbucks, McDonald's and Barnes and Noble, as well as ...

  • Diary: The top Tweets from adland's Twitterati of 2009 6 Nov 2009 10:36 GMT
    ... Top London creatives strike a pose for D&AD New Blood Reading London Lite and wondering ... 23rd Naively delighted with the form of McDonald's free Coke glasses; the kind of thing ... on twitter. Normally I just slag off ads, get excited about cricket and make cock ...


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